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SendInBlue Email Deliverability Report for the year 2023 (July)

In this email deliverability report for SendInBlue (July 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.621 emails were sent with SendInBlue. A total of 5.289 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.053 emails ended up in the spam folder. 279 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.6555.680
(85.35 %) 		776
(11.66 %) 		199
(2.99 %)
CampaignMonitor 6.7115.722
(85.26 %) 		797
(11.88 %) 		192
(2.86 %)
CleverReach 6.5765.602
(85.19 %) 		774
(11.77 %) 		200
(3.04 %)
Mailjet 6.9645.925
(85.08 %) 		830
(11.92 %) 		209
(3.00 %)
GetResponse 6.8105.781
(84.89 %) 		786
(11.54 %) 		243
(3.57 %)
Klick-Tipp 6.6735.591
(83.79 %) 		850
(12.74 %) 		232
(3.48 %)
Rapidmail 6.8435.697
(83.25 %) 		884
(12.92 %) 		262
(3.83 %)
Moosend 6.6945.529
(82.60 %) 		904
(13.50 %) 		261
(3.90 %)
HubSpot 6.8715.661
(82.39 %) 		964
(14.03 %) 		246
(3.58 %)
Benchmark Email 6.8815.622
(81.70 %) 		971
(14.11 %) 		288
(4.19 %)
Mailify 6.8675.602
(81.58 %) 		1.006
(14.65 %) 		259
(3.77 %)
AWeber 6.8785.577
(81.08 %) 		1.013
(14.73 %) 		288
(4.19 %)
ConvertKit 6.7785.478
(80.82 %) 		997
(14.71 %) 		303
(4.47 %)
Constant Contact 6.7835.429
(80.04 %) 		1.067
(15.73 %) 		287
(4.23 %)
SendInBlue 6.6215.289
(79.88 %) 		1.053
(15.90 %) 		279
(4.21 %)
MailChimp 6.9125.507
(79.67 %) 		1.114
(16.12 %) 		291
(4.21 %)
MailerLite 6.8135.317
(78.04 %) 		1.176
(17.26 %) 		320
(4.70 %)
SendPulse 6.8645.309
(77.35 %) 		1.215
(17.70 %) 		340
(4.95 %)
Clever Elements 6.8225.179
(75.92 %) 		1.312
(19.23 %) 		331
(4.85 %)
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SendInBlue email deliverability providers comparison 2023 (July)
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Email deliverability rates for SendInBlue and other providers comparison

79.88 % of 6.621 emails sent with SendInBlue ended up in the recipient's main mailbox. 15.90 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.21 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 85.35 %
(5.680) 		11.66 %
(776) 		2.99 %
(199)
CampaignMonitor 85.26 %
(5.722) 		11.88 %
(797) 		2.86 %
(192)
CleverReach 85.19 %
(5.602) 		11.77 %
(774) 		3.04 %
(200)
Mailjet 85.08 %
(5.925) 		11.92 %
(830) 		3.00 %
(209)
GetResponse 84.89 %
(5.781) 		11.54 %
(786) 		3.57 %
(243)
Klick-Tipp 83.79 %
(5.591) 		12.74 %
(850) 		3.48 %
(232)
Rapidmail 83.25 %
(5.697) 		12.92 %
(884) 		3.83 %
(262)
Moosend 82.60 %
(5.529) 		13.50 %
(904) 		3.90 %
(261)
HubSpot 82.39 %
(5.661) 		14.03 %
(964) 		3.58 %
(246)
Benchmark Email 81.70 %
(5.622) 		14.11 %
(971) 		4.19 %
(288)
Mailify 81.58 %
(5.602) 		14.65 %
(1.006) 		3.77 %
(259)
AWeber 81.08 %
(5.577) 		14.73 %
(1.013) 		4.19 %
(288)
ConvertKit 80.82 %
(5.478) 		14.71 %
(997) 		4.47 %
(303)
Constant Contact 80.04 %
(5.429) 		15.73 %
(1.067) 		4.23 %
(287)
SendInBlue 79.88 %
(5.289) 		15.90 %
(1.053) 		4.21 %
(279)
MailChimp 79.67 %
(5.507) 		16.12 %
(1.114) 		4.21 %
(291)
MailerLite 78.04 %
(5.317) 		17.26 %
(1.176) 		4.70 %
(320)
SendPulse 77.35 %
(5.309) 		17.70 %
(1.215) 		4.95 %
(340)
Clever Elements 75.92 %
(5.179) 		19.23 %
(1.312) 		4.85 %
(331)
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SendInBlue email deliverability rates providers comparison 2023 (July)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Elektronics, Food & Drink, Home & Garden, Pets and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Health, Finance, Cosmetics & Beauty, Job & Career and Dating.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Elektronics 505416751482.38 %14.85 %2.77 %
Food & Drink 538443771882.34 %14.31 %3.35 %
Home & Garden 505415731782.18 %14.46 %3.37 %
Pets 505409732380.99 %14.46 %4.55 %
Other 473383702080.97 %14.80 %4.23 %
Sport & Fitness 494399821380.77 %16.60 %2.63 %
Clothing 498402712580.72 %14.26 %5.02 %
Entertainment 553444862380.29 %15.55 %4.16 %
Dating 507395912177.91 %17.95 %4.14 %
Job & Career 506394922077.87 %18.18 %3.95 %
Cosmetics & Beauty 523407843277.82 %16.06 %6.12 %
Finance 506392892577.47 %17.59 %4.94 %
Health 508390902876.77 %17.72 %5.51 %
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SendInBlue email deliverability by category 2023 (July)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Zoho Mail, ProtonMail and Custom Mail. The delivery rates were worst for the email providers Gmail, Yandex Mail and Yahoo Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Zoho Mail 6785571002182.15 %14.75 %3.10 %
ProtonMail 690565992681.88 %14.35 %3.77 %
Custom Mail 671548923181.67 %13.71 %4.62 %
Mail.com 6465211002580.65 %15.48 %3.87 %
GMX Mail 601481883280.03 %14.64 %5.32 %
Outlook Mail 6475141132079.44 %17.47 %3.09 %
AOL Mail 6575201073079.15 %16.29 %4.57 %
Yahoo Mail 6565181073178.96 %16.31 %4.73 %
Yandex Mail 6965411243177.73 %17.82 %4.45 %
Gmail 6795241233277.17 %18.11 %4.71 %
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SendInBlue email deliverability by email service provider 2023 (July)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

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References and Resources

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