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SendInBlue Email Deliverability Report for the year 2023 (March)

In this email deliverability report for SendInBlue (March 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.915 emails were sent with SendInBlue. A total of 5.576 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.054 emails ended up in the spam folder. 285 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.7275.826
(86.61 %) 		697
(10.36 %) 		204
(3.03 %)
GetResponse 6.8955.926
(85.95 %) 		746
(10.82 %) 		223
(3.23 %)
Mailjet 6.8635.817
(84.76 %) 		816
(11.89 %) 		230
(3.35 %)
CampaignMonitor 6.9365.875
(84.70 %) 		823
(11.87 %) 		238
(3.43 %)
Klick-Tipp 6.7545.649
(83.64 %) 		879
(13.01 %) 		226
(3.35 %)
CleverReach 6.8275.709
(83.62 %) 		870
(12.74 %) 		248
(3.63 %)
HubSpot 6.7875.603
(82.55 %) 		927
(13.66 %) 		257
(3.79 %)
AWeber 6.6575.481
(82.33 %) 		941
(14.14 %) 		235
(3.53 %)
ConvertKit 6.9075.680
(82.24 %) 		967
(14.00 %) 		260
(3.76 %)
Rapidmail 6.6905.490
(82.06 %) 		937
(14.01 %) 		263
(3.93 %)
Benchmark Email 6.8865.637
(81.86 %) 		983
(14.28 %) 		266
(3.86 %)
Moosend 6.8795.582
(81.15 %) 		1.027
(14.93 %) 		270
(3.92 %)
Mailify 6.8685.543
(80.71 %) 		1.040
(15.14 %) 		285
(4.15 %)
SendInBlue 6.9155.576
(80.64 %) 		1.054
(15.24 %) 		285
(4.12 %)
MailChimp 6.7435.406
(80.17 %) 		1.062
(15.75 %) 		275
(4.08 %)
Constant Contact 6.7945.374
(79.10 %) 		1.125
(16.56 %) 		295
(4.34 %)
MailerLite 6.7765.309
(78.35 %) 		1.146
(16.91 %) 		321
(4.74 %)
SendPulse 6.8285.299
(77.61 %) 		1.215
(17.79 %) 		314
(4.60 %)
Clever Elements 6.8045.215
(76.65 %) 		1.259
(18.50 %) 		330
(4.85 %)
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SendInBlue email deliverability providers comparison 2023 (March)
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Email deliverability rates for SendInBlue and other providers comparison

80.64 % of 6.915 emails sent with SendInBlue ended up in the recipient's main mailbox. 15.24 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.12 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.61 %
(5.826) 		10.36 %
(697) 		3.03 %
(204)
GetResponse 85.95 %
(5.926) 		10.82 %
(746) 		3.23 %
(223)
Mailjet 84.76 %
(5.817) 		11.89 %
(816) 		3.35 %
(230)
CampaignMonitor 84.70 %
(5.875) 		11.87 %
(823) 		3.43 %
(238)
Klick-Tipp 83.64 %
(5.649) 		13.01 %
(879) 		3.35 %
(226)
CleverReach 83.62 %
(5.709) 		12.74 %
(870) 		3.63 %
(248)
HubSpot 82.55 %
(5.603) 		13.66 %
(927) 		3.79 %
(257)
AWeber 82.33 %
(5.481) 		14.14 %
(941) 		3.53 %
(235)
ConvertKit 82.24 %
(5.680) 		14.00 %
(967) 		3.76 %
(260)
Rapidmail 82.06 %
(5.490) 		14.01 %
(937) 		3.93 %
(263)
Benchmark Email 81.86 %
(5.637) 		14.28 %
(983) 		3.86 %
(266)
Moosend 81.15 %
(5.582) 		14.93 %
(1.027) 		3.92 %
(270)
Mailify 80.71 %
(5.543) 		15.14 %
(1.040) 		4.15 %
(285)
SendInBlue 80.64 %
(5.576) 		15.24 %
(1.054) 		4.12 %
(285)
MailChimp 80.17 %
(5.406) 		15.75 %
(1.062) 		4.08 %
(275)
Constant Contact 79.10 %
(5.374) 		16.56 %
(1.125) 		4.34 %
(295)
MailerLite 78.35 %
(5.309) 		16.91 %
(1.146) 		4.74 %
(321)
SendPulse 77.61 %
(5.299) 		17.79 %
(1.215) 		4.60 %
(314)
Clever Elements 76.65 %
(5.215) 		18.50 %
(1.259) 		4.85 %
(330)
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SendInBlue email deliverability rates providers comparison 2023 (March)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Food & Drink, Clothing, Home & Garden, Other and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Sport & Fitness, Dating and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 522441671484.48 %12.84 %2.68 %
Clothing 572479761783.74 %13.29 %2.97 %
Home & Garden 580485771883.62 %13.28 %3.10 %
Other 503414751482.31 %14.91 %2.78 %
Elektronics 536441752082.28 %13.99 %3.73 %
Pets 527428772281.21 %14.61 %4.17 %
Entertainment 500402762280.40 %15.20 %4.40 %
Health 566448942479.15 %16.61 %4.24 %
Cosmetics & Beauty 504398782878.97 %15.48 %5.56 %
Dating 515406882178.83 %17.09 %4.08 %
Sport & Fitness 524411842978.44 %16.03 %5.53 %
Job & Career 535415932777.57 %17.38 %5.05 %
Finance 531408942976.84 %17.70 %5.46 %
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SendInBlue email deliverability by category 2023 (March)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are GMX Mail, Zoho Mail and Custom Mail. The delivery rates were worst for the email providers Yandex Mail, Outlook Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
GMX Mail 7286061002283.24 %13.74 %3.02 %
Zoho Mail 713592992283.03 %13.88 %3.09 %
Custom Mail 686568922682.80 %13.41 %3.79 %
ProtonMail 690568923082.32 %13.33 %4.35 %
Mail.com 660537952881.36 %14.39 %4.24 %
AOL Mail 7035661122580.51 %15.93 %3.56 %
Yahoo Mail 7255771212779.59 %16.69 %3.72 %
Gmail 6234891043078.49 %16.69 %4.82 %
Outlook Mail 6765281133578.11 %16.72 %5.18 %
Yandex Mail 7115451264076.65 %17.72 %5.63 %
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SendInBlue email deliverability by email service provider 2023 (March)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

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References and Resources

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