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SendInBlue Email Deliverability Report for the year 2020 (December)

In this email deliverability report for SendInBlue (December 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 7.723 emails were sent with SendInBlue. A total of 4.885 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.640 emails ended up in the spam folder. 198 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 7.9686.192
(77.71 %) 		1.674
(21.01 %) 		102
(1.28 %)
CleverReach 8.6856.706
(77.21 %) 		1.860
(21.42 %) 		119
(1.37 %)
Clever Elements 8.0215.997
(74.77 %) 		1.891
(23.58 %) 		133
(1.66 %)
AWeber 8.0706.009
(74.46 %) 		1.944
(24.09 %) 		117
(1.45 %)
CampaignMonitor 8.1015.887
(72.67 %) 		2.069
(25.54 %) 		145
(1.79 %)
Klick-Tipp 8.4085.972
(71.03 %) 		2.355
(28.01 %) 		81
(0.96 %)
SendPulse 8.0065.686
(71.02 %) 		2.227
(27.82 %) 		93
(1.16 %)
Moosend 8.1315.724
(70.40 %) 		2.240
(27.55 %) 		167
(2.05 %)
ActiveCampaign 8.1645.709
(69.93 %) 		2.354
(28.83 %) 		101
(1.24 %)
Constant Contact 8.1045.630
(69.47 %) 		2.236
(27.59 %) 		238
(2.94 %)
MailChimp 8.0455.562
(69.14 %) 		2.305
(28.65 %) 		178
(2.21 %)
ConvertKit 8.0835.556
(68.74 %) 		2.277
(28.17 %) 		250
(3.09 %)
Benchmark Email 8.3885.613
(66.92 %) 		2.457
(29.29 %) 		318
(3.79 %)
Rapidmail 8.1855.476
(66.90 %) 		2.535
(30.97 %) 		174
(2.13 %)
Mailjet 7.7854.972
(63.87 %) 		2.649
(34.03 %) 		164
(2.11 %)
HubSpot 8.0375.117
(63.67 %) 		2.781
(34.60 %) 		139
(1.73 %)
MailerLite 7.7884.956
(63.64 %) 		2.656
(34.10 %) 		176
(2.26 %)
SendInBlue 7.7234.885
(63.25 %) 		2.640
(34.18 %) 		198
(2.56 %)
Mailify 8.1675.083
(62.24 %) 		2.901
(35.52 %) 		183
(2.24 %)
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SendInBlue email deliverability providers comparison 2020 (December)
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Email deliverability rates for SendInBlue and other providers comparison

63.25 % of 7.723 emails sent with SendInBlue ended up in the recipient's main mailbox. 34.18 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.56 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 77.71 %
(6.192) 		21.01 %
(1.674) 		1.28 %
(102)
CleverReach 77.21 %
(6.706) 		21.42 %
(1.860) 		1.37 %
(119)
Clever Elements 74.77 %
(5.997) 		23.58 %
(1.891) 		1.66 %
(133)
AWeber 74.46 %
(6.009) 		24.09 %
(1.944) 		1.45 %
(117)
CampaignMonitor 72.67 %
(5.887) 		25.54 %
(2.069) 		1.79 %
(145)
Klick-Tipp 71.03 %
(5.972) 		28.01 %
(2.355) 		0.96 %
(81)
SendPulse 71.02 %
(5.686) 		27.82 %
(2.227) 		1.16 %
(93)
Moosend 70.40 %
(5.724) 		27.55 %
(2.240) 		2.05 %
(167)
ActiveCampaign 69.93 %
(5.709) 		28.83 %
(2.354) 		1.24 %
(101)
Constant Contact 69.47 %
(5.630) 		27.59 %
(2.236) 		2.94 %
(238)
MailChimp 69.14 %
(5.562) 		28.65 %
(2.305) 		2.21 %
(178)
ConvertKit 68.74 %
(5.556) 		28.17 %
(2.277) 		3.09 %
(250)
Benchmark Email 66.92 %
(5.613) 		29.29 %
(2.457) 		3.79 %
(318)
Rapidmail 66.90 %
(5.476) 		30.97 %
(2.535) 		2.13 %
(174)
Mailjet 63.87 %
(4.972) 		34.03 %
(2.649) 		2.11 %
(164)
HubSpot 63.67 %
(5.117) 		34.60 %
(2.781) 		1.73 %
(139)
MailerLite 63.64 %
(4.956) 		34.10 %
(2.656) 		2.26 %
(176)
SendInBlue 63.25 %
(4.885) 		34.18 %
(2.640) 		2.56 %
(198)
Mailify 62.24 %
(5.083) 		35.52 %
(2.901) 		2.24 %
(183)
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SendInBlue email deliverability rates providers comparison 2020 (December)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Clothing, Other, Home & Garden, Food & Drink and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Entertainment and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 6134221751668.84 %28.55 %2.61 %
Other 5793921721567.70 %29.71 %2.59 %
Home & Garden 7034742101967.43 %29.87 %2.70 %
Food & Drink 7124802131967.42 %29.92 %2.67 %
Pets 5963991831466.95 %30.70 %2.35 %
Job & Career 5993812041463.61 %34.06 %2.34 %
Elektronics 405256140963.21 %34.57 %2.22 %
Cosmetics & Beauty 5653571931563.19 %34.16 %2.65 %
Sport & Fitness 5133231781262.96 %34.70 %2.34 %
Entertainment 5753592001662.43 %34.78 %2.78 %
Finance 6713872661857.68 %39.64 %2.68 %
Health 6683792711856.74 %40.57 %2.69 %
Dating 5242762351352.67 %44.85 %2.48 %
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SendInBlue email deliverability by category 2020 (December)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, Mail.com and Yahoo Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 8075522352068.40 %29.12 %2.48 %
Mail.com 7665062421866.06 %31.59 %2.35 %
Yahoo Mail 6454242051665.74 %31.78 %2.48 %
Zoho Mail 6534252111765.08 %32.31 %2.60 %
AOL Mail 8555522802364.56 %32.75 %2.69 %
ProtonMail 7104582341864.51 %32.96 %2.54 %
Yandex Mail 7864872782161.96 %35.37 %2.67 %
GMX Mail 7784772812061.31 %36.12 %2.57 %
Outlook Mail 8374963182359.26 %37.99 %2.75 %
Gmail 8865083562257.34 %40.18 %2.48 %
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SendInBlue email deliverability by email service provider 2020 (December)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

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References and Resources

Further resources and references for SendInBlue.

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