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SendInBlue Email Deliverability Report for the year 2019 (December)

In this email deliverability report for SendInBlue (December 2019), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 8.279 emails were sent with SendInBlue. A total of 4.692 emails were delivered to the recipient's main mailbox. Of all emails sent, 3.346 emails ended up in the spam folder. 241 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 8.4956.485
(76.34 %) 		1.910
(22.48 %) 		100
(1.18 %)
GetResponse 7.9136.028
(76.18 %) 		1.789
(22.61 %) 		96
(1.21 %)
AWeber 8.1145.958
(73.43 %) 		2.055
(25.33 %) 		101
(1.24 %)
Clever Elements 8.0595.888
(73.06 %) 		2.051
(25.45 %) 		120
(1.49 %)
SendPulse 7.9615.631
(70.73 %) 		2.214
(27.81 %) 		116
(1.46 %)
Newsletter2Go 8.0415.628
(69.99 %) 		2.334
(29.03 %) 		79
(0.98 %)
Moosend 8.0725.555
(68.82 %) 		2.341
(29.00 %) 		176
(2.18 %)
CleverReach 7.9505.410
(68.05 %) 		2.414
(30.36 %) 		126
(1.58 %)
Klick-Tipp 7.8745.226
(66.37 %) 		2.550
(32.39 %) 		98
(1.24 %)
MailChimp 8.2265.412
(65.79 %) 		2.610
(31.73 %) 		204
(2.48 %)
Constant Contact 8.6045.616
(65.27 %) 		2.727
(31.69 %) 		261
(3.03 %)
HubSpot 8.2235.335
(64.88 %) 		2.779
(33.80 %) 		109
(1.33 %)
Rapidmail 7.8555.068
(64.52 %) 		2.677
(34.08 %) 		110
(1.40 %)
ConvertKit 7.7625.008
(64.52 %) 		2.569
(33.10 %) 		185
(2.38 %)
Mailify 7.7374.939
(63.84 %) 		2.668
(34.48 %) 		130
(1.68 %)
CampaignMonitor 8.5185.298
(62.20 %) 		3.046
(35.76 %) 		174
(2.04 %)
MailerLite 8.2805.093
(61.51 %) 		2.974
(35.92 %) 		213
(2.57 %)
Mailjet 8.2535.002
(60.61 %) 		3.099
(37.55 %) 		152
(1.84 %)
SendInBlue 8.2794.692
(56.67 %) 		3.346
(40.42 %) 		241
(2.91 %)
Benchmark Email 8.2074.509
(54.94 %) 		3.409
(41.54 %) 		289
(3.52 %)
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SendInBlue email deliverability providers comparison 2019 (December)
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Email deliverability rates for SendInBlue and other providers comparison

56.67 % of 8.279 emails sent with SendInBlue ended up in the recipient's main mailbox. 40.42 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.91 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 76.34 %
(6.485) 		22.48 %
(1.910) 		1.18 %
(100)
GetResponse 76.18 %
(6.028) 		22.61 %
(1.789) 		1.21 %
(96)
AWeber 73.43 %
(5.958) 		25.33 %
(2.055) 		1.24 %
(101)
Clever Elements 73.06 %
(5.888) 		25.45 %
(2.051) 		1.49 %
(120)
SendPulse 70.73 %
(5.631) 		27.81 %
(2.214) 		1.46 %
(116)
Newsletter2Go 69.99 %
(5.628) 		29.03 %
(2.334) 		0.98 %
(79)
Moosend 68.82 %
(5.555) 		29.00 %
(2.341) 		2.18 %
(176)
CleverReach 68.05 %
(5.410) 		30.36 %
(2.414) 		1.58 %
(126)
Klick-Tipp 66.37 %
(5.226) 		32.39 %
(2.550) 		1.24 %
(98)
MailChimp 65.79 %
(5.412) 		31.73 %
(2.610) 		2.48 %
(204)
Constant Contact 65.27 %
(5.616) 		31.69 %
(2.727) 		3.03 %
(261)
HubSpot 64.88 %
(5.335) 		33.80 %
(2.779) 		1.33 %
(109)
Rapidmail 64.52 %
(5.068) 		34.08 %
(2.677) 		1.40 %
(110)
ConvertKit 64.52 %
(5.008) 		33.10 %
(2.569) 		2.38 %
(185)
Mailify 63.84 %
(4.939) 		34.48 %
(2.668) 		1.68 %
(130)
CampaignMonitor 62.20 %
(5.298) 		35.76 %
(3.046) 		2.04 %
(174)
MailerLite 61.51 %
(5.093) 		35.92 %
(2.974) 		2.57 %
(213)
Mailjet 60.61 %
(5.002) 		37.55 %
(3.099) 		1.84 %
(152)
SendInBlue 56.67 %
(4.692) 		40.42 %
(3.346) 		2.91 %
(241)
Benchmark Email 54.94 %
(4.509) 		41.54 %
(3.409) 		3.52 %
(289)
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SendInBlue email deliverability rates providers comparison 2019 (December)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Pets, Clothing, Other, Home & Garden and Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Elektronics and Job & Career.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Pets 5313271901461.58 %35.78 %2.64 %
Clothing 5573421991661.40 %35.73 %2.87 %
Other 6353882281961.10 %35.91 %2.99 %
Home & Garden 6744102442060.83 %36.20 %2.97 %
Food & Drink 7424502692360.65 %36.25 %3.10 %
Cosmetics & Beauty 6253552511956.80 %40.16 %3.04 %
Sport & Fitness 6503662661856.31 %40.92 %2.77 %
Entertainment 6823842791956.30 %40.91 %2.79 %
Job & Career 6023372461955.98 %40.86 %3.16 %
Elektronics 7584213152255.54 %41.56 %2.90 %
Finance 6203222811751.94 %45.32 %2.74 %
Health 6533362991851.45 %45.79 %2.76 %
Dating 5502542791746.18 %50.73 %3.09 %
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SendInBlue email deliverability by category 2019 (December)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, Mail.com and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 8245013002360.80 %36.41 %2.79 %
Mail.com 7444422822059.41 %37.90 %2.69 %
Zoho Mail 8465003222459.10 %38.06 %2.84 %
ProtonMail 8354883232458.44 %38.68 %2.87 %
Yahoo Mail 8404893252658.21 %38.69 %3.10 %
AOL Mail 8264773232657.75 %39.10 %3.15 %
Yandex Mail 8864943662655.76 %41.31 %2.93 %
GMX Mail 8444613582554.62 %42.42 %2.96 %
Outlook Mail 7333853272152.52 %44.61 %2.86 %
Gmail 9014554202650.50 %46.61 %2.89 %
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SendInBlue email deliverability by email service provider 2019 (December)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

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References and Resources

Further resources and references for SendInBlue.

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