SendInBlue Email Deliverability Report for the year 2019 (December)
In this email deliverability report for SendInBlue (December 2019), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
Email deliverability for SendInBlue and other providers comparison
A total of 8.279 emails were sent with SendInBlue. A total of 4.692 emails were delivered to the recipient's main mailbox. Of all emails sent, 3.346 emails ended up in the spam folder. 241 emails were lost on the way to the recipients.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|---|
ActiveCampaign | 8.495 | 6.485 (76.34 %) | 1.910 (22.48 %) | 100 (1.18 %) |
GetResponse | 7.913 | 6.028 (76.18 %) | 1.789 (22.61 %) | 96 (1.21 %) |
AWeber | 8.114 | 5.958 (73.43 %) | 2.055 (25.33 %) | 101 (1.24 %) |
Clever Elements | 8.059 | 5.888 (73.06 %) | 2.051 (25.45 %) | 120 (1.49 %) |
SendPulse | 7.961 | 5.631 (70.73 %) | 2.214 (27.81 %) | 116 (1.46 %) |
Newsletter2Go | 8.041 | 5.628 (69.99 %) | 2.334 (29.03 %) | 79 (0.98 %) |
Moosend | 8.072 | 5.555 (68.82 %) | 2.341 (29.00 %) | 176 (2.18 %) |
CleverReach | 7.950 | 5.410 (68.05 %) | 2.414 (30.36 %) | 126 (1.58 %) |
Klick-Tipp | 7.874 | 5.226 (66.37 %) | 2.550 (32.39 %) | 98 (1.24 %) |
MailChimp | 8.226 | 5.412 (65.79 %) | 2.610 (31.73 %) | 204 (2.48 %) |
Constant Contact | 8.604 | 5.616 (65.27 %) | 2.727 (31.69 %) | 261 (3.03 %) |
HubSpot | 8.223 | 5.335 (64.88 %) | 2.779 (33.80 %) | 109 (1.33 %) |
Rapidmail | 7.855 | 5.068 (64.52 %) | 2.677 (34.08 %) | 110 (1.40 %) |
ConvertKit | 7.762 | 5.008 (64.52 %) | 2.569 (33.10 %) | 185 (2.38 %) |
Mailify | 7.737 | 4.939 (63.84 %) | 2.668 (34.48 %) | 130 (1.68 %) |
CampaignMonitor | 8.518 | 5.298 (62.20 %) | 3.046 (35.76 %) | 174 (2.04 %) |
MailerLite | 8.280 | 5.093 (61.51 %) | 2.974 (35.92 %) | 213 (2.57 %) |
Mailjet | 8.253 | 5.002 (60.61 %) | 3.099 (37.55 %) | 152 (1.84 %) |
SendInBlue | 8.279 | 4.692 (56.67 %) | 3.346 (40.42 %) | 241 (2.91 %) |
Benchmark Email | 8.207 | 4.509 (54.94 %) | 3.409 (41.54 %) | 289 (3.52 %) |
Email deliverability rates for SendInBlue and other providers comparison
56.67 % of 8.279 emails sent with SendInBlue ended up in the recipient's main mailbox. 40.42 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.91 % of all emails sent did not reach the recipients.
Provider | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|
ActiveCampaign | 76.34 % (6.485) | 22.48 % (1.910) | 1.18 % (100) |
GetResponse | 76.18 % (6.028) | 22.61 % (1.789) | 1.21 % (96) |
AWeber | 73.43 % (5.958) | 25.33 % (2.055) | 1.24 % (101) |
Clever Elements | 73.06 % (5.888) | 25.45 % (2.051) | 1.49 % (120) |
SendPulse | 70.73 % (5.631) | 27.81 % (2.214) | 1.46 % (116) |
Newsletter2Go | 69.99 % (5.628) | 29.03 % (2.334) | 0.98 % (79) |
Moosend | 68.82 % (5.555) | 29.00 % (2.341) | 2.18 % (176) |
CleverReach | 68.05 % (5.410) | 30.36 % (2.414) | 1.58 % (126) |
Klick-Tipp | 66.37 % (5.226) | 32.39 % (2.550) | 1.24 % (98) |
MailChimp | 65.79 % (5.412) | 31.73 % (2.610) | 2.48 % (204) |
Constant Contact | 65.27 % (5.616) | 31.69 % (2.727) | 3.03 % (261) |
HubSpot | 64.88 % (5.335) | 33.80 % (2.779) | 1.33 % (109) |
Rapidmail | 64.52 % (5.068) | 34.08 % (2.677) | 1.40 % (110) |
ConvertKit | 64.52 % (5.008) | 33.10 % (2.569) | 2.38 % (185) |
Mailify | 63.84 % (4.939) | 34.48 % (2.668) | 1.68 % (130) |
CampaignMonitor | 62.20 % (5.298) | 35.76 % (3.046) | 2.04 % (174) |
MailerLite | 61.51 % (5.093) | 35.92 % (2.974) | 2.57 % (213) |
Mailjet | 60.61 % (5.002) | 37.55 % (3.099) | 1.84 % (152) |
SendInBlue | 56.67 % (4.692) | 40.42 % (3.346) | 2.91 % (241) |
Benchmark Email | 54.94 % (4.509) | 41.54 % (3.409) | 3.52 % (289) |
Email deliverability by category
The delivery of the emails with SendInBlue in the categories Pets, Clothing, Other, Home & Garden and Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Elektronics and Job & Career.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Pets | 531 | 327 | 190 | 14 | 61.58 % | 35.78 % | 2.64 % |
Clothing | 557 | 342 | 199 | 16 | 61.40 % | 35.73 % | 2.87 % |
Other | 635 | 388 | 228 | 19 | 61.10 % | 35.91 % | 2.99 % |
Home & Garden | 674 | 410 | 244 | 20 | 60.83 % | 36.20 % | 2.97 % |
Food & Drink | 742 | 450 | 269 | 23 | 60.65 % | 36.25 % | 3.10 % |
Cosmetics & Beauty | 625 | 355 | 251 | 19 | 56.80 % | 40.16 % | 3.04 % |
Sport & Fitness | 650 | 366 | 266 | 18 | 56.31 % | 40.92 % | 2.77 % |
Entertainment | 682 | 384 | 279 | 19 | 56.30 % | 40.91 % | 2.79 % |
Job & Career | 602 | 337 | 246 | 19 | 55.98 % | 40.86 % | 3.16 % |
Elektronics | 758 | 421 | 315 | 22 | 55.54 % | 41.56 % | 2.90 % |
Finance | 620 | 322 | 281 | 17 | 51.94 % | 45.32 % | 2.74 % |
Health | 653 | 336 | 299 | 18 | 51.45 % | 45.79 % | 2.76 % |
Dating | 550 | 254 | 279 | 17 | 46.18 % | 50.73 % | 3.09 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, Mail.com and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Custom Mail | 824 | 501 | 300 | 23 | 60.80 % | 36.41 % | 2.79 % |
Mail.com | 744 | 442 | 282 | 20 | 59.41 % | 37.90 % | 2.69 % |
Zoho Mail | 846 | 500 | 322 | 24 | 59.10 % | 38.06 % | 2.84 % |
ProtonMail | 835 | 488 | 323 | 24 | 58.44 % | 38.68 % | 2.87 % |
Yahoo Mail | 840 | 489 | 325 | 26 | 58.21 % | 38.69 % | 3.10 % |
AOL Mail | 826 | 477 | 323 | 26 | 57.75 % | 39.10 % | 3.15 % |
Yandex Mail | 886 | 494 | 366 | 26 | 55.76 % | 41.31 % | 2.93 % |
GMX Mail | 844 | 461 | 358 | 25 | 54.62 % | 42.42 % | 2.96 % |
Outlook Mail | 733 | 385 | 327 | 21 | 52.52 % | 44.61 % | 2.86 % |
Gmail | 901 | 455 | 420 | 26 | 50.50 % | 46.61 % | 2.89 % |
All email deliverability reports for SendInBlue
All available email deliverability reports for SendInBlue.
SendInBlue badges for website
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References and Resources
Further resources and references for SendInBlue.
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