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SendInBlue Email Deliverability Report for the year 2024 (January)

In this email deliverability report for SendInBlue (January 2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.704 emails were sent with SendInBlue. A total of 5.350 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.062 emails ended up in the spam folder. 292 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.9166.015
(86.97 %) 		710
(10.27 %) 		191
(2.76 %)
GetResponse 6.9715.995
(86.00 %) 		747
(10.72 %) 		229
(3.29 %)
CleverReach 6.8435.745
(83.95 %) 		863
(12.61 %) 		235
(3.43 %)
Mailjet 6.8885.771
(83.78 %) 		881
(12.79 %) 		236
(3.43 %)
HubSpot 6.8995.778
(83.75 %) 		883
(12.80 %) 		238
(3.45 %)
Rapidmail 6.8445.693
(83.18 %) 		890
(13.00 %) 		261
(3.81 %)
CampaignMonitor 6.7665.624
(83.12 %) 		886
(13.09 %) 		256
(3.78 %)
Moosend 6.7075.553
(82.79 %) 		905
(13.49 %) 		249
(3.71 %)
Klick-Tipp 6.7925.583
(82.20 %) 		953
(14.03 %) 		256
(3.77 %)
AWeber 6.8975.637
(81.73 %) 		999
(14.48 %) 		261
(3.78 %)
Mailify 6.8265.574
(81.66 %) 		981
(14.37 %) 		271
(3.97 %)
MailChimp 6.6575.419
(81.40 %) 		983
(14.77 %) 		255
(3.83 %)
Benchmark Email 6.7545.488
(81.26 %) 		1.009
(14.94 %) 		257
(3.81 %)
ConvertKit 6.7615.435
(80.39 %) 		1.017
(15.04 %) 		309
(4.57 %)
Constant Contact 6.7705.415
(79.99 %) 		1.086
(16.04 %) 		269
(3.97 %)
SendInBlue 6.7045.350
(79.80 %) 		1.062
(15.84 %) 		292
(4.36 %)
SendPulse 6.8825.404
(78.52 %) 		1.159
(16.84 %) 		319
(4.64 %)
MailerLite 6.8065.323
(78.21 %) 		1.165
(17.12 %) 		318
(4.67 %)
Clever Elements 6.9215.300
(76.58 %) 		1.288
(18.61 %) 		333
(4.81 %)
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SendInBlue email deliverability providers comparison 2024 (January)
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Email deliverability rates for SendInBlue and other providers comparison

79.80 % of 6.704 emails sent with SendInBlue ended up in the recipient's main mailbox. 15.84 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.36 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.97 %
(6.015) 		10.27 %
(710) 		2.76 %
(191)
GetResponse 86.00 %
(5.995) 		10.72 %
(747) 		3.29 %
(229)
CleverReach 83.95 %
(5.745) 		12.61 %
(863) 		3.43 %
(235)
Mailjet 83.78 %
(5.771) 		12.79 %
(881) 		3.43 %
(236)
HubSpot 83.75 %
(5.778) 		12.80 %
(883) 		3.45 %
(238)
Rapidmail 83.18 %
(5.693) 		13.00 %
(890) 		3.81 %
(261)
CampaignMonitor 83.12 %
(5.624) 		13.09 %
(886) 		3.78 %
(256)
Moosend 82.79 %
(5.553) 		13.49 %
(905) 		3.71 %
(249)
Klick-Tipp 82.20 %
(5.583) 		14.03 %
(953) 		3.77 %
(256)
AWeber 81.73 %
(5.637) 		14.48 %
(999) 		3.78 %
(261)
Mailify 81.66 %
(5.574) 		14.37 %
(981) 		3.97 %
(271)
MailChimp 81.40 %
(5.419) 		14.77 %
(983) 		3.83 %
(255)
Benchmark Email 81.26 %
(5.488) 		14.94 %
(1.009) 		3.81 %
(257)
ConvertKit 80.39 %
(5.435) 		15.04 %
(1.017) 		4.57 %
(309)
Constant Contact 79.99 %
(5.415) 		16.04 %
(1.086) 		3.97 %
(269)
SendInBlue 79.80 %
(5.350) 		15.84 %
(1.062) 		4.36 %
(292)
SendPulse 78.52 %
(5.404) 		16.84 %
(1.159) 		4.64 %
(319)
MailerLite 78.21 %
(5.323) 		17.12 %
(1.165) 		4.67 %
(318)
Clever Elements 76.58 %
(5.300) 		18.61 %
(1.288) 		4.81 %
(333)
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SendInBlue email deliverability rates providers comparison 2024 (January)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Clothing, Food & Drink, Elektronics, Entertainment and Home & Garden resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Dating, Job & Career, Health and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 497414671683.30 %13.48 %3.22 %
Food & Drink 556461771882.91 %13.85 %3.24 %
Elektronics 492401751681.50 %15.24 %3.25 %
Entertainment 542441871481.37 %16.05 %2.58 %
Home & Garden 503409702481.31 %13.92 %4.77 %
Other 510410752580.39 %14.71 %4.90 %
Pets 502400762679.68 %15.14 %5.18 %
Sport & Fitness 513405862278.95 %16.76 %4.29 %
Cosmetics & Beauty 467367732778.59 %15.63 %5.78 %
Health 549430922778.32 %16.76 %4.92 %
Job & Career 513399932177.78 %18.13 %4.09 %
Dating 515397922677.09 %17.86 %5.05 %
Finance 545416993076.33 %18.17 %5.50 %
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SendInBlue email deliverability by category 2024 (January)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are ProtonMail, Custom Mail and GMX Mail. The delivery rates were worst for the email providers Outlook Mail, AOL Mail and Yahoo Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 604495822781.95 %13.58 %4.47 %
Custom Mail 669548913081.91 %13.60 %4.48 %
GMX Mail 7235911052781.74 %14.52 %3.73 %
Zoho Mail 603487892780.76 %14.76 %4.48 %
Mail.com 6775441033080.35 %15.21 %4.43 %
Yandex Mail 6935441202978.50 %17.32 %4.18 %
Gmail 7015501252678.46 %17.83 %3.71 %
Yahoo Mail 6555131123078.32 %17.10 %4.58 %
AOL Mail 6705241123478.21 %16.72 %5.07 %
Outlook Mail 7095541233278.14 %17.35 %4.51 %
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SendInBlue email deliverability by email service provider 2024 (January)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

SendInBlue
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References and Resources

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