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SendInBlue Email Deliverability Report for the year 2023 (September)

In this email deliverability report for SendInBlue (September 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.765 emails were sent with SendInBlue. A total of 5.478 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.003 emails ended up in the spam folder. 284 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
CampaignMonitor 6.9325.926
(85.49 %) 		772
(11.14 %) 		234
(3.38 %)
ActiveCampaign 6.9585.942
(85.40 %) 		802
(11.53 %) 		214
(3.08 %)
Mailjet 6.7505.735
(84.96 %) 		808
(11.97 %) 		207
(3.07 %)
GetResponse 6.9215.864
(84.73 %) 		823
(11.89 %) 		234
(3.38 %)
Klick-Tipp 6.7235.620
(83.59 %) 		868
(12.91 %) 		235
(3.50 %)
HubSpot 6.7455.622
(83.35 %) 		880
(13.05 %) 		243
(3.60 %)
Mailify 7.0225.817
(82.84 %) 		939
(13.37 %) 		266
(3.79 %)
CleverReach 6.8145.628
(82.59 %) 		919
(13.49 %) 		267
(3.92 %)
Moosend 6.9005.687
(82.42 %) 		942
(13.65 %) 		271
(3.93 %)
Rapidmail 6.8125.601
(82.22 %) 		951
(13.96 %) 		260
(3.82 %)
ConvertKit 6.8765.602
(81.47 %) 		995
(14.47 %) 		279
(4.06 %)
AWeber 6.7165.462
(81.33 %) 		999
(14.87 %) 		255
(3.80 %)
SendInBlue 6.7655.478
(80.98 %) 		1.003
(14.83 %) 		284
(4.20 %)
MailChimp 6.8405.528
(80.82 %) 		1.025
(14.99 %) 		287
(4.20 %)
Benchmark Email 7.0525.699
(80.81 %) 		1.066
(15.12 %) 		287
(4.07 %)
Constant Contact 6.8615.519
(80.44 %) 		1.062
(15.48 %) 		280
(4.08 %)
MailerLite 6.8105.397
(79.25 %) 		1.090
(16.01 %) 		323
(4.74 %)
SendPulse 6.7945.346
(78.69 %) 		1.155
(17.00 %) 		293
(4.31 %)
Clever Elements 6.7875.220
(76.91 %) 		1.212
(17.86 %) 		355
(5.23 %)
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SendInBlue email deliverability providers comparison 2023 (September)
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Email deliverability rates for SendInBlue and other providers comparison

80.98 % of 6.765 emails sent with SendInBlue ended up in the recipient's main mailbox. 14.83 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.20 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
CampaignMonitor 85.49 %
(5.926) 		11.14 %
(772) 		3.38 %
(234)
ActiveCampaign 85.40 %
(5.942) 		11.53 %
(802) 		3.08 %
(214)
Mailjet 84.96 %
(5.735) 		11.97 %
(808) 		3.07 %
(207)
GetResponse 84.73 %
(5.864) 		11.89 %
(823) 		3.38 %
(234)
Klick-Tipp 83.59 %
(5.620) 		12.91 %
(868) 		3.50 %
(235)
HubSpot 83.35 %
(5.622) 		13.05 %
(880) 		3.60 %
(243)
Mailify 82.84 %
(5.817) 		13.37 %
(939) 		3.79 %
(266)
CleverReach 82.59 %
(5.628) 		13.49 %
(919) 		3.92 %
(267)
Moosend 82.42 %
(5.687) 		13.65 %
(942) 		3.93 %
(271)
Rapidmail 82.22 %
(5.601) 		13.96 %
(951) 		3.82 %
(260)
ConvertKit 81.47 %
(5.602) 		14.47 %
(995) 		4.06 %
(279)
AWeber 81.33 %
(5.462) 		14.87 %
(999) 		3.80 %
(255)
SendInBlue 80.98 %
(5.478) 		14.83 %
(1.003) 		4.20 %
(284)
MailChimp 80.82 %
(5.528) 		14.99 %
(1.025) 		4.20 %
(287)
Benchmark Email 80.81 %
(5.699) 		15.12 %
(1.066) 		4.07 %
(287)
Constant Contact 80.44 %
(5.519) 		15.48 %
(1.062) 		4.08 %
(280)
MailerLite 79.25 %
(5.397) 		16.01 %
(1.090) 		4.74 %
(323)
SendPulse 78.69 %
(5.346) 		17.00 %
(1.155) 		4.31 %
(293)
Clever Elements 76.91 %
(5.220) 		17.86 %
(1.212) 		5.23 %
(355)
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SendInBlue email deliverability rates providers comparison 2023 (September)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Food & Drink, Clothing, Home & Garden, Elektronics and Cosmetics & Beauty resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Finance, Health and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 514431681583.85 %13.23 %2.92 %
Clothing 466389601783.48 %12.88 %3.65 %
Home & Garden 563468742183.13 %13.14 %3.73 %
Elektronics 497412671882.90 %13.48 %3.62 %
Cosmetics & Beauty 521428741982.15 %14.20 %3.65 %
Pets 495405692181.82 %13.94 %4.24 %
Other 523427722481.64 %13.77 %4.59 %
Entertainment 520420752580.77 %14.42 %4.81 %
Sport & Fitness 483384782179.50 %16.15 %4.35 %
Health 528419842579.36 %15.91 %4.73 %
Finance 5734491002478.36 %17.45 %4.19 %
Job & Career 555434932878.20 %16.76 %5.05 %
Dating 527412892678.18 %16.89 %4.93 %
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SendInBlue email deliverability by category 2023 (September)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are ProtonMail, GMX Mail and Zoho Mail. The delivery rates were worst for the email providers Gmail, Yahoo Mail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 659555842084.22 %12.75 %3.03 %
GMX Mail 692575922583.09 %13.29 %3.61 %
Zoho Mail 660548882483.03 %13.33 %3.64 %
Custom Mail 678562863082.89 %12.68 %4.42 %
Mail.com 687562972881.80 %14.12 %4.08 %
AOL Mail 623502972480.58 %15.57 %3.85 %
Yandex Mail 6925521142679.77 %16.47 %3.76 %
Outlook Mail 6805371123178.97 %16.47 %4.56 %
Yahoo Mail 7285681184278.02 %16.21 %5.77 %
Gmail 6665171153477.63 %17.27 %5.11 %
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SendInBlue email deliverability by email service provider 2023 (September)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

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References and Resources

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