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SendInBlue Email Deliverability Report for the year 2021 (October)

In this email deliverability report for SendInBlue (October 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.890 emails were sent with SendInBlue. A total of 5.504 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.094 emails ended up in the spam folder. 292 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.7695.759
(85.08 %) 		789
(11.66 %) 		221
(3.26 %)
GetResponse 6.9185.886
(85.08 %) 		796
(11.51 %) 		236
(3.41 %)
Mailjet 6.9465.905
(85.01 %) 		799
(11.50 %) 		242
(3.48 %)
Rapidmail 6.8825.810
(84.42 %) 		852
(12.38 %) 		220
(3.20 %)
Klick-Tipp 6.9035.789
(83.86 %) 		878
(12.72 %) 		236
(3.42 %)
CampaignMonitor 6.8635.724
(83.40 %) 		907
(13.22 %) 		232
(3.38 %)
CleverReach 6.7705.630
(83.16 %) 		901
(13.31 %) 		239
(3.53 %)
HubSpot 6.7955.601
(82.43 %) 		949
(13.97 %) 		245
(3.61 %)
Moosend 6.8925.676
(82.36 %) 		942
(13.67 %) 		274
(3.98 %)
Mailify 6.7995.587
(82.17 %) 		932
(13.71 %) 		280
(4.12 %)
AWeber 6.9775.672
(81.30 %) 		1.032
(14.79 %) 		273
(3.91 %)
MailChimp 6.7915.495
(80.92 %) 		1.015
(14.95 %) 		281
(4.14 %)
ConvertKit 6.9185.578
(80.63 %) 		1.042
(15.06 %) 		298
(4.31 %)
MailerLite 6.8585.529
(80.62 %) 		1.048
(15.28 %) 		281
(4.10 %)
SendInBlue 6.8905.504
(79.88 %) 		1.094
(15.88 %) 		292
(4.24 %)
Constant Contact 6.7285.373
(79.86 %) 		1.071
(15.92 %) 		284
(4.22 %)
Benchmark Email 6.7895.420
(79.84 %) 		1.069
(15.75 %) 		300
(4.42 %)
SendPulse 6.9865.504
(78.79 %) 		1.171
(16.76 %) 		311
(4.45 %)
Clever Elements 6.7095.190
(77.36 %) 		1.205
(17.96 %) 		314
(4.68 %)
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SendInBlue email deliverability providers comparison 2021 (October)
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Email deliverability rates for SendInBlue and other providers comparison

79.88 % of 6.890 emails sent with SendInBlue ended up in the recipient's main mailbox. 15.88 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.24 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 85.08 %
(5.759) 		11.66 %
(789) 		3.26 %
(221)
GetResponse 85.08 %
(5.886) 		11.51 %
(796) 		3.41 %
(236)
Mailjet 85.01 %
(5.905) 		11.50 %
(799) 		3.48 %
(242)
Rapidmail 84.42 %
(5.810) 		12.38 %
(852) 		3.20 %
(220)
Klick-Tipp 83.86 %
(5.789) 		12.72 %
(878) 		3.42 %
(236)
CampaignMonitor 83.40 %
(5.724) 		13.22 %
(907) 		3.38 %
(232)
CleverReach 83.16 %
(5.630) 		13.31 %
(901) 		3.53 %
(239)
HubSpot 82.43 %
(5.601) 		13.97 %
(949) 		3.61 %
(245)
Moosend 82.36 %
(5.676) 		13.67 %
(942) 		3.98 %
(274)
Mailify 82.17 %
(5.587) 		13.71 %
(932) 		4.12 %
(280)
AWeber 81.30 %
(5.672) 		14.79 %
(1.032) 		3.91 %
(273)
MailChimp 80.92 %
(5.495) 		14.95 %
(1.015) 		4.14 %
(281)
ConvertKit 80.63 %
(5.578) 		15.06 %
(1.042) 		4.31 %
(298)
MailerLite 80.62 %
(5.529) 		15.28 %
(1.048) 		4.10 %
(281)
SendInBlue 79.88 %
(5.504) 		15.88 %
(1.094) 		4.24 %
(292)
Constant Contact 79.86 %
(5.373) 		15.92 %
(1.071) 		4.22 %
(284)
Benchmark Email 79.84 %
(5.420) 		15.75 %
(1.069) 		4.42 %
(300)
SendPulse 78.79 %
(5.504) 		16.76 %
(1.171) 		4.45 %
(311)
Clever Elements 77.36 %
(5.190) 		17.96 %
(1.205) 		4.68 %
(314)
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SendInBlue email deliverability rates providers comparison 2021 (October)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Food & Drink, Home & Garden, Elektronics, Clothing and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Dating, Health and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 520433711683.27 %13.65 %3.08 %
Home & Garden 520429721982.50 %13.85 %3.65 %
Elektronics 544446821681.99 %15.07 %2.94 %
Clothing 555450782781.08 %14.05 %4.86 %
Pets 500405722381.00 %14.40 %4.60 %
Cosmetics & Beauty 543436881980.29 %16.21 %3.50 %
Other 541431852579.67 %15.71 %4.62 %
Entertainment 521412812879.08 %15.55 %5.37 %
Sport & Fitness 534422931979.03 %17.42 %3.56 %
Health 521411862478.89 %16.51 %4.61 %
Dating 551429992377.86 %17.97 %4.17 %
Job & Career 519403912577.65 %17.53 %4.82 %
Finance 521397962876.20 %18.43 %5.37 %
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SendInBlue email deliverability by category 2021 (October)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, Zoho Mail and GMX Mail. The delivery rates were worst for the email providers Yandex Mail, Outlook Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 702582942682.91 %13.39 %3.70 %
Zoho Mail 7195871062681.64 %14.74 %3.62 %
GMX Mail 7355991082881.50 %14.69 %3.81 %
Mail.com 7065741082481.30 %15.30 %3.40 %
ProtonMail 630506913380.32 %14.44 %5.24 %
AOL Mail 6915461133279.02 %16.35 %4.63 %
Yahoo Mail 6595201093078.91 %16.54 %4.55 %
Gmail 6745281192778.34 %17.66 %4.01 %
Outlook Mail 7235601293477.46 %17.84 %4.70 %
Yandex Mail 6515021173277.11 %17.97 %4.92 %
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SendInBlue email deliverability by email service provider 2021 (October)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

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References and Resources

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