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SendInBlue Email Deliverability Report for the year 2021 (June)

In this email deliverability report for SendInBlue (June 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.813 emails were sent with SendInBlue. A total of 5.466 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.069 emails ended up in the spam folder. 278 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.8865.883
(85.43 %) 		782
(11.36 %) 		221
(3.21 %)
ActiveCampaign 6.8415.836
(85.31 %) 		774
(11.31 %) 		231
(3.38 %)
Mailjet 6.7015.696
(85.00 %) 		796
(11.88 %) 		209
(3.12 %)
Klick-Tipp 6.8635.819
(84.79 %) 		826
(12.04 %) 		218
(3.18 %)
CleverReach 6.7615.672
(83.89 %) 		849
(12.56 %) 		240
(3.55 %)
CampaignMonitor 6.8595.709
(83.23 %) 		904
(13.18 %) 		246
(3.59 %)
AWeber 6.7445.563
(82.49 %) 		904
(13.40 %) 		277
(4.11 %)
ConvertKit 6.9495.723
(82.36 %) 		966
(13.90 %) 		260
(3.74 %)
Moosend 6.8545.639
(82.27 %) 		937
(13.67 %) 		278
(4.06 %)
HubSpot 6.8665.642
(82.17 %) 		969
(14.11 %) 		255
(3.71 %)
MailChimp 6.9785.714
(81.89 %) 		1.007
(14.43 %) 		257
(3.68 %)
Rapidmail 6.7345.497
(81.63 %) 		957
(14.21 %) 		280
(4.16 %)
Benchmark Email 6.6965.399
(80.63 %) 		1.024
(15.29 %) 		273
(4.08 %)
Mailify 6.9145.573
(80.60 %) 		1.039
(15.03 %) 		302
(4.37 %)
SendInBlue 6.8135.466
(80.23 %) 		1.069
(15.69 %) 		278
(4.08 %)
Constant Contact 7.0335.604
(79.68 %) 		1.131
(16.08 %) 		298
(4.24 %)
MailerLite 6.9545.489
(78.93 %) 		1.152
(16.57 %) 		313
(4.50 %)
SendPulse 6.9175.347
(77.30 %) 		1.243
(17.97 %) 		327
(4.73 %)
Clever Elements 6.6285.105
(77.02 %) 		1.190
(17.95 %) 		333
(5.02 %)
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SendInBlue email deliverability providers comparison 2021 (June)
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Email deliverability rates for SendInBlue and other providers comparison

80.23 % of 6.813 emails sent with SendInBlue ended up in the recipient's main mailbox. 15.69 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.08 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 85.43 %
(5.883) 		11.36 %
(782) 		3.21 %
(221)
ActiveCampaign 85.31 %
(5.836) 		11.31 %
(774) 		3.38 %
(231)
Mailjet 85.00 %
(5.696) 		11.88 %
(796) 		3.12 %
(209)
Klick-Tipp 84.79 %
(5.819) 		12.04 %
(826) 		3.18 %
(218)
CleverReach 83.89 %
(5.672) 		12.56 %
(849) 		3.55 %
(240)
CampaignMonitor 83.23 %
(5.709) 		13.18 %
(904) 		3.59 %
(246)
AWeber 82.49 %
(5.563) 		13.40 %
(904) 		4.11 %
(277)
ConvertKit 82.36 %
(5.723) 		13.90 %
(966) 		3.74 %
(260)
Moosend 82.27 %
(5.639) 		13.67 %
(937) 		4.06 %
(278)
HubSpot 82.17 %
(5.642) 		14.11 %
(969) 		3.71 %
(255)
MailChimp 81.89 %
(5.714) 		14.43 %
(1.007) 		3.68 %
(257)
Rapidmail 81.63 %
(5.497) 		14.21 %
(957) 		4.16 %
(280)
Benchmark Email 80.63 %
(5.399) 		15.29 %
(1.024) 		4.08 %
(273)
Mailify 80.60 %
(5.573) 		15.03 %
(1.039) 		4.37 %
(302)
SendInBlue 80.23 %
(5.466) 		15.69 %
(1.069) 		4.08 %
(278)
Constant Contact 79.68 %
(5.604) 		16.08 %
(1.131) 		4.24 %
(298)
MailerLite 78.93 %
(5.489) 		16.57 %
(1.152) 		4.50 %
(313)
SendPulse 77.30 %
(5.347) 		17.97 %
(1.243) 		4.73 %
(327)
Clever Elements 77.02 %
(5.105) 		17.95 %
(1.190) 		5.02 %
(333)
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SendInBlue email deliverability rates providers comparison 2021 (June)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Pets, Elektronics, Food & Drink, Home & Garden and Clothing resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Sport & Fitness, Dating, Finance and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Pets 52644077983.65 %14.64 %1.71 %
Elektronics 503417711582.90 %14.12 %2.98 %
Food & Drink 532441721982.89 %13.53 %3.57 %
Home & Garden 531440741782.86 %13.94 %3.20 %
Clothing 571467792581.79 %13.84 %4.38 %
Other 538439782181.60 %14.50 %3.90 %
Cosmetics & Beauty 486386782279.42 %16.05 %4.53 %
Entertainment 532421852679.14 %15.98 %4.89 %
Health 520410872378.85 %16.73 %4.42 %
Finance 521405902677.74 %17.27 %4.99 %
Dating 531412982177.59 %18.46 %3.95 %
Sport & Fitness 520401902977.12 %17.31 %5.58 %
Job & Career 502387902577.09 %17.93 %4.98 %
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SendInBlue email deliverability by category 2021 (June)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Zoho Mail, Custom Mail and Mail.com. The delivery rates were worst for the email providers Outlook Mail, Gmail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Zoho Mail 651541911983.10 %13.98 %2.92 %
Custom Mail 692574932582.95 %13.44 %3.61 %
Mail.com 6735481042181.43 %15.45 %3.12 %
ProtonMail 683556953281.41 %13.91 %4.69 %
GMX Mail 6935631003081.24 %14.43 %4.33 %
Yahoo Mail 7455991242280.40 %16.64 %2.95 %
AOL Mail 7365781213778.53 %16.44 %5.03 %
Yandex Mail 6284901122678.03 %17.83 %4.14 %
Gmail 6725231173277.83 %17.41 %4.76 %
Outlook Mail 6404941123477.19 %17.50 %5.31 %
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SendInBlue email deliverability by email service provider 2021 (June)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

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References and Resources

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