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SendInBlue Email Deliverability Report for the year 2021 (May)

In this email deliverability report for SendInBlue (May 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.837 emails were sent with SendInBlue. A total of 5.502 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.065 emails ended up in the spam folder. 270 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.9816.044
(86.58 %) 		731
(10.47 %) 		206
(2.95 %)
GetResponse 6.7665.839
(86.30 %) 		729
(10.77 %) 		198
(2.93 %)
CampaignMonitor 6.9065.924
(85.78 %) 		776
(11.24 %) 		206
(2.98 %)
CleverReach 6.9955.949
(85.05 %) 		809
(11.57 %) 		237
(3.39 %)
Mailjet 6.8285.764
(84.42 %) 		836
(12.24 %) 		228
(3.34 %)
Klick-Tipp 6.8895.726
(83.12 %) 		899
(13.05 %) 		264
(3.83 %)
Mailify 6.8685.640
(82.12 %) 		968
(14.09 %) 		260
(3.79 %)
HubSpot 6.9845.727
(82.00 %) 		981
(14.05 %) 		276
(3.95 %)
Rapidmail 6.8695.618
(81.79 %) 		985
(14.34 %) 		266
(3.87 %)
Benchmark Email 6.8695.606
(81.61 %) 		996
(14.50 %) 		267
(3.89 %)
AWeber 6.9095.609
(81.18 %) 		1.049
(15.18 %) 		251
(3.63 %)
ConvertKit 6.8975.589
(81.04 %) 		1.024
(14.85 %) 		284
(4.12 %)
Moosend 6.8595.556
(81.00 %) 		999
(14.56 %) 		304
(4.43 %)
SendInBlue 6.8375.502
(80.47 %) 		1.065
(15.58 %) 		270
(3.95 %)
MailChimp 6.8875.509
(79.99 %) 		1.066
(15.48 %) 		312
(4.53 %)
SendPulse 6.9185.454
(78.84 %) 		1.140
(16.48 %) 		324
(4.68 %)
Constant Contact 6.7875.321
(78.40 %) 		1.152
(16.97 %) 		314
(4.63 %)
MailerLite 6.8915.382
(78.10 %) 		1.188
(17.24 %) 		321
(4.66 %)
Clever Elements 6.8285.309
(77.75 %) 		1.189
(17.41 %) 		330
(4.83 %)
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SendInBlue email deliverability providers comparison 2021 (May)
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Email deliverability rates for SendInBlue and other providers comparison

80.47 % of 6.837 emails sent with SendInBlue ended up in the recipient's main mailbox. 15.58 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.95 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.58 %
(6.044) 		10.47 %
(731) 		2.95 %
(206)
GetResponse 86.30 %
(5.839) 		10.77 %
(729) 		2.93 %
(198)
CampaignMonitor 85.78 %
(5.924) 		11.24 %
(776) 		2.98 %
(206)
CleverReach 85.05 %
(5.949) 		11.57 %
(809) 		3.39 %
(237)
Mailjet 84.42 %
(5.764) 		12.24 %
(836) 		3.34 %
(228)
Klick-Tipp 83.12 %
(5.726) 		13.05 %
(899) 		3.83 %
(264)
Mailify 82.12 %
(5.640) 		14.09 %
(968) 		3.79 %
(260)
HubSpot 82.00 %
(5.727) 		14.05 %
(981) 		3.95 %
(276)
Rapidmail 81.79 %
(5.618) 		14.34 %
(985) 		3.87 %
(266)
Benchmark Email 81.61 %
(5.606) 		14.50 %
(996) 		3.89 %
(267)
AWeber 81.18 %
(5.609) 		15.18 %
(1.049) 		3.63 %
(251)
ConvertKit 81.04 %
(5.589) 		14.85 %
(1.024) 		4.12 %
(284)
Moosend 81.00 %
(5.556) 		14.56 %
(999) 		4.43 %
(304)
SendInBlue 80.47 %
(5.502) 		15.58 %
(1.065) 		3.95 %
(270)
MailChimp 79.99 %
(5.509) 		15.48 %
(1.066) 		4.53 %
(312)
SendPulse 78.84 %
(5.454) 		16.48 %
(1.140) 		4.68 %
(324)
Constant Contact 78.40 %
(5.321) 		16.97 %
(1.152) 		4.63 %
(314)
MailerLite 78.10 %
(5.382) 		17.24 %
(1.188) 		4.66 %
(321)
Clever Elements 77.75 %
(5.309) 		17.41 %
(1.189) 		4.83 %
(330)
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SendInBlue email deliverability rates providers comparison 2021 (May)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Food & Drink, Home & Garden, Clothing, Elektronics and Cosmetics & Beauty resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Sport & Fitness, Dating and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 52344472784.89 %13.77 %1.34 %
Home & Garden 494413671483.60 %13.56 %2.83 %
Clothing 531442692083.24 %12.99 %3.77 %
Elektronics 566464812181.98 %14.31 %3.71 %
Cosmetics & Beauty 520423791881.35 %15.19 %3.46 %
Entertainment 505410781781.19 %15.45 %3.37 %
Pets 546443792481.14 %14.47 %4.40 %
Other 530424782880.00 %14.72 %5.28 %
Health 526415882378.90 %16.73 %4.37 %
Dating 544426991978.31 %18.20 %3.49 %
Sport & Fitness 549428952677.96 %17.30 %4.74 %
Job & Career 488377872477.25 %17.83 %4.92 %
Finance 515393932976.31 %18.06 %5.63 %
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SendInBlue email deliverability by category 2021 (May)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, GMX Mail and Zoho Mail. The delivery rates were worst for the email providers Yandex Mail, Gmail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 707587952583.03 %13.44 %3.54 %
GMX Mail 679559982282.33 %14.43 %3.24 %
Zoho Mail 659538932881.64 %14.11 %4.25 %
ProtonMail 720587983581.53 %13.61 %4.86 %
Mail.com 6855541052680.88 %15.33 %3.80 %
AOL Mail 7075691152380.48 %16.27 %3.25 %
Yahoo Mail 6625281082679.76 %16.31 %3.93 %
Outlook Mail 6835381212478.77 %17.72 %3.51 %
Gmail 6485101132578.70 %17.44 %3.86 %
Yandex Mail 6875321193677.44 %17.32 %5.24 %
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SendInBlue email deliverability by email service provider 2021 (May)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

SendInBlue
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References and Resources

Further resources and references for SendInBlue.

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