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SendInBlue Email Deliverability Report for the year 2022 (April)

In this email deliverability report for SendInBlue (April 2022), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.929 emails were sent with SendInBlue. A total of 5.558 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.063 emails ended up in the spam folder. 308 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.8065.889
(86.53 %) 		710
(10.43 %) 		207
(3.04 %)
ActiveCampaign 6.9025.962
(86.38 %) 		737
(10.68 %) 		203
(2.94 %)
Mailjet 6.8155.817
(85.36 %) 		768
(11.27 %) 		230
(3.37 %)
CampaignMonitor 6.8395.780
(84.52 %) 		829
(12.12 %) 		230
(3.36 %)
Klick-Tipp 6.9425.839
(84.11 %) 		878
(12.65 %) 		225
(3.24 %)
HubSpot 7.0745.946
(84.05 %) 		887
(12.54 %) 		241
(3.41 %)
CleverReach 6.8605.756
(83.91 %) 		853
(12.43 %) 		251
(3.66 %)
Rapidmail 6.8335.696
(83.36 %) 		893
(13.07 %) 		244
(3.57 %)
ConvertKit 6.8405.649
(82.59 %) 		935
(13.67 %) 		256
(3.74 %)
AWeber 6.8605.646
(82.30 %) 		940
(13.70 %) 		274
(3.99 %)
Moosend 6.9225.660
(81.77 %) 		995
(14.37 %) 		267
(3.86 %)
Benchmark Email 6.9445.650
(81.37 %) 		1.030
(14.83 %) 		264
(3.80 %)
MailChimp 6.8065.519
(81.09 %) 		1.002
(14.72 %) 		285
(4.19 %)
Mailify 6.7445.440
(80.66 %) 		1.023
(15.17 %) 		281
(4.17 %)
SendInBlue 6.9295.558
(80.21 %) 		1.063
(15.34 %) 		308
(4.45 %)
MailerLite 6.9255.461
(78.86 %) 		1.145
(16.53 %) 		319
(4.61 %)
Constant Contact 6.9285.432
(78.41 %) 		1.191
(17.19 %) 		305
(4.40 %)
Clever Elements 7.1225.555
(78.00 %) 		1.250
(17.55 %) 		317
(4.45 %)
SendPulse 7.0965.464
(77.00 %) 		1.274
(17.95 %) 		358
(5.05 %)
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SendInBlue email deliverability providers comparison 2022 (April)
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Email deliverability rates for SendInBlue and other providers comparison

80.21 % of 6.929 emails sent with SendInBlue ended up in the recipient's main mailbox. 15.34 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.45 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.53 %
(5.889) 		10.43 %
(710) 		3.04 %
(207)
ActiveCampaign 86.38 %
(5.962) 		10.68 %
(737) 		2.94 %
(203)
Mailjet 85.36 %
(5.817) 		11.27 %
(768) 		3.37 %
(230)
CampaignMonitor 84.52 %
(5.780) 		12.12 %
(829) 		3.36 %
(230)
Klick-Tipp 84.11 %
(5.839) 		12.65 %
(878) 		3.24 %
(225)
HubSpot 84.05 %
(5.946) 		12.54 %
(887) 		3.41 %
(241)
CleverReach 83.91 %
(5.756) 		12.43 %
(853) 		3.66 %
(251)
Rapidmail 83.36 %
(5.696) 		13.07 %
(893) 		3.57 %
(244)
ConvertKit 82.59 %
(5.649) 		13.67 %
(935) 		3.74 %
(256)
AWeber 82.30 %
(5.646) 		13.70 %
(940) 		3.99 %
(274)
Moosend 81.77 %
(5.660) 		14.37 %
(995) 		3.86 %
(267)
Benchmark Email 81.37 %
(5.650) 		14.83 %
(1.030) 		3.80 %
(264)
MailChimp 81.09 %
(5.519) 		14.72 %
(1.002) 		4.19 %
(285)
Mailify 80.66 %
(5.440) 		15.17 %
(1.023) 		4.17 %
(281)
SendInBlue 80.21 %
(5.558) 		15.34 %
(1.063) 		4.45 %
(308)
MailerLite 78.86 %
(5.461) 		16.53 %
(1.145) 		4.61 %
(319)
Constant Contact 78.41 %
(5.432) 		17.19 %
(1.191) 		4.40 %
(305)
Clever Elements 78.00 %
(5.555) 		17.55 %
(1.250) 		4.45 %
(317)
SendPulse 77.00 %
(5.464) 		17.95 %
(1.274) 		5.05 %
(358)
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SendInBlue email deliverability rates providers comparison 2022 (April)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Food & Drink, Home & Garden, Pets, Elektronics and Clothing resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Dating, Health and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 576477772282.81 %13.37 %3.82 %
Home & Garden 533440732082.55 %13.70 %3.75 %
Pets 517425731982.21 %14.12 %3.68 %
Elektronics 527432742181.97 %14.04 %3.98 %
Clothing 539439752581.45 %13.91 %4.64 %
Cosmetics & Beauty 505410771881.19 %15.25 %3.56 %
Entertainment 511414772081.02 %15.07 %3.91 %
Other 540434802680.37 %14.81 %4.81 %
Sport & Fitness 543428892678.82 %16.39 %4.79 %
Health 512400852778.13 %16.60 %5.27 %
Dating 537419922678.03 %17.13 %4.84 %
Job & Career 553428992677.40 %17.90 %4.70 %
Finance 536412923276.87 %17.16 %5.97 %
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SendInBlue email deliverability by category 2022 (April)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are GMX Mail, ProtonMail and Custom Mail. The delivery rates were worst for the email providers Yandex Mail, AOL Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
GMX Mail 645540911483.72 %14.11 %2.17 %
ProtonMail 674562902283.38 %13.35 %3.26 %
Custom Mail 683562913082.28 %13.32 %4.39 %
Zoho Mail 7336001042981.86 %14.19 %3.96 %
Yahoo Mail 6725421062480.65 %15.77 %3.57 %
Mail.com 7275751094379.09 %14.99 %5.91 %
Outlook Mail 7175631243078.52 %17.29 %4.18 %
Gmail 7055531213178.44 %17.16 %4.40 %
AOL Mail 6785281123877.88 %16.52 %5.60 %
Yandex Mail 6955331154776.69 %16.55 %6.76 %
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SendInBlue email deliverability by email service provider 2022 (April)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

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References and Resources

Further resources and references for SendInBlue.

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