SendInBlue Email Deliverability Report for the year 2020 (October)
In this email deliverability report for SendInBlue (October 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
Email deliverability for SendInBlue and other providers comparison
A total of 7.974 emails were sent with SendInBlue. A total of 4.334 emails were delivered to the recipient's main mailbox. Of all emails sent, 3.410 emails ended up in the spam folder. 230 emails were lost on the way to the recipients.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|---|
Clever Elements | 7.941 | 6.136 (77.27 %) | 1.712 (21.56 %) | 93 (1.17 %) |
CleverReach | 7.905 | 5.998 (75.88 %) | 1.765 (22.33 %) | 142 (1.80 %) |
GetResponse | 7.674 | 5.680 (74.02 %) | 1.888 (24.60 %) | 106 (1.38 %) |
AWeber | 7.930 | 5.838 (73.62 %) | 1.958 (24.69 %) | 134 (1.69 %) |
MailChimp | 8.125 | 5.702 (70.18 %) | 2.194 (27.00 %) | 229 (2.82 %) |
SendPulse | 8.020 | 5.596 (69.78 %) | 2.293 (28.59 %) | 131 (1.63 %) |
Moosend | 8.451 | 5.790 (68.51 %) | 2.494 (29.51 %) | 167 (1.98 %) |
Mailjet | 8.571 | 5.849 (68.24 %) | 2.581 (30.11 %) | 141 (1.65 %) |
Constant Contact | 8.330 | 5.601 (67.24 %) | 2.447 (29.38 %) | 282 (3.39 %) |
Mailify | 7.715 | 5.183 (67.18 %) | 2.395 (31.04 %) | 137 (1.78 %) |
Klick-Tipp | 8.137 | 5.422 (66.63 %) | 2.595 (31.89 %) | 120 (1.47 %) |
MailerLite | 8.258 | 5.433 (65.79 %) | 2.674 (32.38 %) | 151 (1.83 %) |
ActiveCampaign | 7.986 | 5.144 (64.41 %) | 2.734 (34.23 %) | 108 (1.35 %) |
HubSpot | 8.076 | 5.151 (63.78 %) | 2.752 (34.08 %) | 173 (2.14 %) |
CampaignMonitor | 8.073 | 4.941 (61.20 %) | 3.006 (37.24 %) | 126 (1.56 %) |
Rapidmail | 8.210 | 4.954 (60.34 %) | 3.143 (38.28 %) | 113 (1.38 %) |
Benchmark Email | 8.459 | 5.051 (59.71 %) | 3.109 (36.75 %) | 299 (3.53 %) |
ConvertKit | 8.137 | 4.798 (58.97 %) | 3.092 (38.00 %) | 247 (3.04 %) |
SendInBlue | 7.974 | 4.334 (54.35 %) | 3.410 (42.76 %) | 230 (2.88 %) |
Email deliverability rates for SendInBlue and other providers comparison
54.35 % of 7.974 emails sent with SendInBlue ended up in the recipient's main mailbox. 42.76 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.88 % of all emails sent did not reach the recipients.
Provider | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|
Clever Elements | 77.27 % (6.136) | 21.56 % (1.712) | 1.17 % (93) |
CleverReach | 75.88 % (5.998) | 22.33 % (1.765) | 1.80 % (142) |
GetResponse | 74.02 % (5.680) | 24.60 % (1.888) | 1.38 % (106) |
AWeber | 73.62 % (5.838) | 24.69 % (1.958) | 1.69 % (134) |
MailChimp | 70.18 % (5.702) | 27.00 % (2.194) | 2.82 % (229) |
SendPulse | 69.78 % (5.596) | 28.59 % (2.293) | 1.63 % (131) |
Moosend | 68.51 % (5.790) | 29.51 % (2.494) | 1.98 % (167) |
Mailjet | 68.24 % (5.849) | 30.11 % (2.581) | 1.65 % (141) |
Constant Contact | 67.24 % (5.601) | 29.38 % (2.447) | 3.39 % (282) |
Mailify | 67.18 % (5.183) | 31.04 % (2.395) | 1.78 % (137) |
Klick-Tipp | 66.63 % (5.422) | 31.89 % (2.595) | 1.47 % (120) |
MailerLite | 65.79 % (5.433) | 32.38 % (2.674) | 1.83 % (151) |
ActiveCampaign | 64.41 % (5.144) | 34.23 % (2.734) | 1.35 % (108) |
HubSpot | 63.78 % (5.151) | 34.08 % (2.752) | 2.14 % (173) |
CampaignMonitor | 61.20 % (4.941) | 37.24 % (3.006) | 1.56 % (126) |
Rapidmail | 60.34 % (4.954) | 38.28 % (3.143) | 1.38 % (113) |
Benchmark Email | 59.71 % (5.051) | 36.75 % (3.109) | 3.53 % (299) |
ConvertKit | 58.97 % (4.798) | 38.00 % (3.092) | 3.04 % (247) |
SendInBlue | 54.35 % (4.334) | 42.76 % (3.410) | 2.88 % (230) |
Email deliverability by category
The delivery of the emails with SendInBlue in the categories Other, Home & Garden, Clothing, Food & Drink and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Sport & Fitness and Cosmetics & Beauty.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Other | 540 | 323 | 202 | 15 | 59.81 % | 37.41 % | 2.78 % |
Home & Garden | 611 | 360 | 234 | 17 | 58.92 % | 38.30 % | 2.78 % |
Clothing | 567 | 334 | 217 | 16 | 58.91 % | 38.27 % | 2.82 % |
Food & Drink | 789 | 461 | 305 | 23 | 58.43 % | 38.66 % | 2.92 % |
Pets | 575 | 336 | 223 | 16 | 58.43 % | 38.78 % | 2.78 % |
Elektronics | 651 | 355 | 277 | 19 | 54.53 % | 42.55 % | 2.92 % |
Entertainment | 646 | 347 | 280 | 19 | 53.72 % | 43.34 % | 2.94 % |
Job & Career | 658 | 353 | 285 | 20 | 53.65 % | 43.31 % | 3.04 % |
Cosmetics & Beauty | 613 | 328 | 267 | 18 | 53.51 % | 43.56 % | 2.94 % |
Sport & Fitness | 540 | 287 | 238 | 15 | 53.15 % | 44.07 % | 2.78 % |
Health | 613 | 303 | 292 | 18 | 49.43 % | 47.63 % | 2.94 % |
Finance | 630 | 311 | 300 | 19 | 49.37 % | 47.62 % | 3.02 % |
Dating | 541 | 236 | 290 | 15 | 43.62 % | 53.60 % | 2.77 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, Mail.com and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Custom Mail | 913 | 530 | 356 | 27 | 58.05 % | 38.99 % | 2.96 % |
Mail.com | 777 | 445 | 310 | 22 | 57.27 % | 39.90 % | 2.83 % |
Zoho Mail | 828 | 472 | 333 | 23 | 57.00 % | 40.22 % | 2.78 % |
AOL Mail | 902 | 500 | 377 | 25 | 55.43 % | 41.80 % | 2.77 % |
ProtonMail | 795 | 436 | 337 | 22 | 54.84 % | 42.39 % | 2.77 % |
Yahoo Mail | 877 | 476 | 375 | 26 | 54.28 % | 42.76 % | 2.96 % |
Yandex Mail | 743 | 399 | 321 | 23 | 53.70 % | 43.20 % | 3.10 % |
GMX Mail | 652 | 341 | 292 | 19 | 52.30 % | 44.79 % | 2.91 % |
Outlook Mail | 589 | 299 | 274 | 16 | 50.76 % | 46.52 % | 2.72 % |
Gmail | 898 | 436 | 435 | 27 | 48.55 % | 48.44 % | 3.01 % |
All email deliverability reports for SendInBlue
All available email deliverability reports for SendInBlue.
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References and Resources
Further resources and references for SendInBlue.
No references or resources found.