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SendInBlue Email Deliverability Report for the year 2022 (August)

In this email deliverability report for SendInBlue (August 2022), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.685 emails were sent with SendInBlue. A total of 5.404 emails were delivered to the recipient's main mailbox. Of all emails sent, 994 emails ended up in the spam folder. 287 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.8305.914
(86.59 %) 		717
(10.50 %) 		199
(2.91 %)
CleverReach 6.8915.908
(85.74 %) 		783
(11.36 %) 		200
(2.90 %)
GetResponse 6.6435.673
(85.40 %) 		739
(11.12 %) 		231
(3.48 %)
CampaignMonitor 6.7995.783
(85.06 %) 		815
(11.99 %) 		201
(2.96 %)
Klick-Tipp 6.8925.773
(83.76 %) 		874
(12.68 %) 		245
(3.55 %)
Mailjet 6.7985.645
(83.04 %) 		911
(13.40 %) 		242
(3.56 %)
HubSpot 6.6585.528
(83.03 %) 		896
(13.46 %) 		234
(3.51 %)
ConvertKit 6.8885.718
(83.01 %) 		933
(13.55 %) 		237
(3.44 %)
Rapidmail 7.0465.791
(82.19 %) 		968
(13.74 %) 		287
(4.07 %)
Mailify 6.7905.572
(82.06 %) 		939
(13.83 %) 		279
(4.11 %)
AWeber 6.8805.635
(81.90 %) 		1.004
(14.59 %) 		241
(3.50 %)
Moosend 6.8385.567
(81.41 %) 		999
(14.61 %) 		272
(3.98 %)
SendInBlue 6.6855.404
(80.84 %) 		994
(14.87 %) 		287
(4.29 %)
MailChimp 6.9275.548
(80.09 %) 		1.114
(16.08 %) 		265
(3.83 %)
MailerLite 6.6385.298
(79.81 %) 		1.045
(15.74 %) 		295
(4.44 %)
Benchmark Email 6.8855.466
(79.39 %) 		1.108
(16.09 %) 		311
(4.52 %)
Constant Contact 6.9325.486
(79.14 %) 		1.164
(16.79 %) 		282
(4.07 %)
SendPulse 6.9575.345
(76.83 %) 		1.258
(18.08 %) 		354
(5.09 %)
Clever Elements 6.8485.194
(75.85 %) 		1.316
(19.22 %) 		338
(4.94 %)
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SendInBlue email deliverability providers comparison 2022 (August)
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Email deliverability rates for SendInBlue and other providers comparison

80.84 % of 6.685 emails sent with SendInBlue ended up in the recipient's main mailbox. 14.87 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.29 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.59 %
(5.914) 		10.50 %
(717) 		2.91 %
(199)
CleverReach 85.74 %
(5.908) 		11.36 %
(783) 		2.90 %
(200)
GetResponse 85.40 %
(5.673) 		11.12 %
(739) 		3.48 %
(231)
CampaignMonitor 85.06 %
(5.783) 		11.99 %
(815) 		2.96 %
(201)
Klick-Tipp 83.76 %
(5.773) 		12.68 %
(874) 		3.55 %
(245)
Mailjet 83.04 %
(5.645) 		13.40 %
(911) 		3.56 %
(242)
HubSpot 83.03 %
(5.528) 		13.46 %
(896) 		3.51 %
(234)
ConvertKit 83.01 %
(5.718) 		13.55 %
(933) 		3.44 %
(237)
Rapidmail 82.19 %
(5.791) 		13.74 %
(968) 		4.07 %
(287)
Mailify 82.06 %
(5.572) 		13.83 %
(939) 		4.11 %
(279)
AWeber 81.90 %
(5.635) 		14.59 %
(1.004) 		3.50 %
(241)
Moosend 81.41 %
(5.567) 		14.61 %
(999) 		3.98 %
(272)
SendInBlue 80.84 %
(5.404) 		14.87 %
(994) 		4.29 %
(287)
MailChimp 80.09 %
(5.548) 		16.08 %
(1.114) 		3.83 %
(265)
MailerLite 79.81 %
(5.298) 		15.74 %
(1.045) 		4.44 %
(295)
Benchmark Email 79.39 %
(5.466) 		16.09 %
(1.108) 		4.52 %
(311)
Constant Contact 79.14 %
(5.486) 		16.79 %
(1.164) 		4.07 %
(282)
SendPulse 76.83 %
(5.345) 		18.08 %
(1.258) 		5.09 %
(354)
Clever Elements 75.85 %
(5.194) 		19.22 %
(1.316) 		4.94 %
(338)
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SendInBlue email deliverability rates providers comparison 2022 (August)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Home & Garden, Clothing, Food & Drink, Pets and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Sport & Fitness and Job & Career.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 547465701285.01 %12.80 %2.19 %
Clothing 513426701783.04 %13.65 %3.31 %
Food & Drink 503415642482.50 %12.72 %4.77 %
Pets 509419721882.32 %14.15 %3.54 %
Elektronics 509418692282.12 %13.56 %4.32 %
Other 504411732081.55 %14.48 %3.97 %
Cosmetics & Beauty 521422752481.00 %14.40 %4.61 %
Entertainment 510411782180.59 %15.29 %4.12 %
Job & Career 527417872379.13 %16.51 %4.36 %
Sport & Fitness 484382752778.93 %15.50 %5.58 %
Health 550432892978.55 %16.18 %5.27 %
Finance 485380822378.35 %16.91 %4.74 %
Dating 523406902777.63 %17.21 %5.16 %
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SendInBlue email deliverability by category 2022 (August)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are ProtonMail, Custom Mail and GMX Mail. The delivery rates were worst for the email providers Yandex Mail, Yahoo Mail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 610517751884.75 %12.30 %2.95 %
Custom Mail 655543813182.90 %12.37 %4.73 %
GMX Mail 682565942382.84 %13.78 %3.37 %
Zoho Mail 690569942782.46 %13.62 %3.91 %
Mail.com 676546993180.77 %14.64 %4.59 %
Gmail 6965571172280.03 %16.81 %3.16 %
AOL Mail 6375071003079.59 %15.70 %4.71 %
Outlook Mail 7265721203478.79 %16.53 %4.68 %
Yahoo Mail 6695251093578.48 %16.29 %5.23 %
Yandex Mail 6445031053678.11 %16.30 %5.59 %
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SendInBlue email deliverability by email service provider 2022 (August)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

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References and Resources

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