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SendInBlue Email Deliverability Report for the year 2023 (February)

In this email deliverability report for SendInBlue (February 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.839 emails were sent with SendInBlue. A total of 5.595 emails were delivered to the recipient's main mailbox. Of all emails sent, 995 emails ended up in the spam folder. 249 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.8565.834
(85.09 %) 		811
(11.83 %) 		211
(3.08 %)
ActiveCampaign 6.9245.883
(84.97 %) 		815
(11.77 %) 		226
(3.26 %)
Klick-Tipp 6.7925.760
(84.81 %) 		789
(11.62 %) 		243
(3.58 %)
CampaignMonitor 7.0625.964
(84.45 %) 		829
(11.74 %) 		269
(3.81 %)
Rapidmail 6.8485.777
(84.36 %) 		839
(12.25 %) 		232
(3.39 %)
Mailjet 6.6605.615
(84.31 %) 		797
(11.97 %) 		248
(3.72 %)
CleverReach 6.9145.746
(83.11 %) 		907
(13.12 %) 		261
(3.77 %)
Moosend 6.7835.632
(83.03 %) 		901
(13.28 %) 		250
(3.69 %)
HubSpot 6.8465.677
(82.92 %) 		947
(13.83 %) 		222
(3.24 %)
AWeber 7.0125.789
(82.56 %) 		947
(13.51 %) 		276
(3.94 %)
SendInBlue 6.8395.595
(81.81 %) 		995
(14.55 %) 		249
(3.64 %)
Benchmark Email 6.8585.552
(80.96 %) 		1.045
(15.24 %) 		261
(3.81 %)
ConvertKit 6.6585.382
(80.84 %) 		1.010
(15.17 %) 		266
(4.00 %)
Constant Contact 6.8875.537
(80.40 %) 		1.051
(15.26 %) 		299
(4.34 %)
Mailify 6.8645.517
(80.38 %) 		1.034
(15.06 %) 		313
(4.56 %)
MailerLite 6.6095.284
(79.95 %) 		1.058
(16.01 %) 		267
(4.04 %)
MailChimp 6.7085.318
(79.28 %) 		1.086
(16.19 %) 		304
(4.53 %)
SendPulse 6.7745.258
(77.62 %) 		1.202
(17.74 %) 		314
(4.64 %)
Clever Elements 6.8485.200
(75.93 %) 		1.304
(19.04 %) 		344
(5.02 %)
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SendInBlue email deliverability providers comparison 2023 (February)
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Email deliverability rates for SendInBlue and other providers comparison

81.81 % of 6.839 emails sent with SendInBlue ended up in the recipient's main mailbox. 14.55 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.64 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 85.09 %
(5.834) 		11.83 %
(811) 		3.08 %
(211)
ActiveCampaign 84.97 %
(5.883) 		11.77 %
(815) 		3.26 %
(226)
Klick-Tipp 84.81 %
(5.760) 		11.62 %
(789) 		3.58 %
(243)
CampaignMonitor 84.45 %
(5.964) 		11.74 %
(829) 		3.81 %
(269)
Rapidmail 84.36 %
(5.777) 		12.25 %
(839) 		3.39 %
(232)
Mailjet 84.31 %
(5.615) 		11.97 %
(797) 		3.72 %
(248)
CleverReach 83.11 %
(5.746) 		13.12 %
(907) 		3.77 %
(261)
Moosend 83.03 %
(5.632) 		13.28 %
(901) 		3.69 %
(250)
HubSpot 82.92 %
(5.677) 		13.83 %
(947) 		3.24 %
(222)
AWeber 82.56 %
(5.789) 		13.51 %
(947) 		3.94 %
(276)
SendInBlue 81.81 %
(5.595) 		14.55 %
(995) 		3.64 %
(249)
Benchmark Email 80.96 %
(5.552) 		15.24 %
(1.045) 		3.81 %
(261)
ConvertKit 80.84 %
(5.382) 		15.17 %
(1.010) 		4.00 %
(266)
Constant Contact 80.40 %
(5.537) 		15.26 %
(1.051) 		4.34 %
(299)
Mailify 80.38 %
(5.517) 		15.06 %
(1.034) 		4.56 %
(313)
MailerLite 79.95 %
(5.284) 		16.01 %
(1.058) 		4.04 %
(267)
MailChimp 79.28 %
(5.318) 		16.19 %
(1.086) 		4.53 %
(304)
SendPulse 77.62 %
(5.258) 		17.74 %
(1.202) 		4.64 %
(314)
Clever Elements 75.93 %
(5.200) 		19.04 %
(1.304) 		5.02 %
(344)
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SendInBlue email deliverability rates providers comparison 2023 (February)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Home & Garden, Food & Drink, Clothing, Pets and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Sport & Fitness, Dating, Job & Career, Finance and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 531450671484.75 %12.62 %2.64 %
Food & Drink 576482732183.68 %12.67 %3.65 %
Clothing 558465722183.33 %12.90 %3.76 %
Pets 519430721782.85 %13.87 %3.28 %
Elektronics 542448761882.66 %14.02 %3.32 %
Cosmetics & Beauty 542446811582.29 %14.94 %2.77 %
Other 513421702282.07 %13.65 %4.29 %
Entertainment 514420761881.71 %14.79 %3.50 %
Health 532434811781.58 %15.23 %3.20 %
Finance 466373781580.04 %16.74 %3.22 %
Job & Career 510405852079.41 %16.67 %3.92 %
Dating 518411832479.34 %16.02 %4.63 %
Sport & Fitness 518410812779.15 %15.64 %5.21 %
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SendInBlue email deliverability by category 2023 (February)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are ProtonMail, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 708609851486.02 %12.01 %1.98 %
Custom Mail 678566882483.48 %12.98 %3.54 %
Zoho Mail 685571882683.36 %12.85 %3.80 %
GMX Mail 710587952882.68 %13.38 %3.94 %
Mail.com 676556972382.25 %14.35 %3.40 %
AOL Mail 6815521062381.06 %15.57 %3.38 %
Yahoo Mail 6945621062680.98 %15.27 %3.75 %
Yandex Mail 6715341073079.58 %15.95 %4.47 %
Outlook Mail 6365061042679.56 %16.35 %4.09 %
Gmail 7005521192978.86 %17.00 %4.14 %
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SendInBlue email deliverability by email service provider 2023 (February)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

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References and Resources

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