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SendInBlue Email Deliverability Report for the year 2022 (December)

In this email deliverability report for SendInBlue (December 2022), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.787 emails were sent with SendInBlue. A total of 5.543 emails were delivered to the recipient's main mailbox. Of all emails sent, 962 emails ended up in the spam folder. 282 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.9846.007
(86.01 %)
768
(11.00 %)
209
(2.99 %)
CleverReach 6.7315.743
(85.32 %)
768
(11.41 %)
220
(3.27 %)
CampaignMonitor 6.7285.699
(84.71 %)
810
(12.04 %)
219
(3.26 %)
GetResponse 6.8975.806
(84.18 %)
836
(12.12 %)
255
(3.70 %)
Rapidmail 6.6845.624
(84.14 %)
842
(12.60 %)
218
(3.26 %)
HubSpot 6.6725.588
(83.75 %)
853
(12.78 %)
231
(3.46 %)
Mailjet 6.7615.660
(83.72 %)
863
(12.76 %)
238
(3.52 %)
Klick-Tipp 6.9905.845
(83.62 %)
900
(12.88 %)
245
(3.51 %)
Moosend 6.6975.576
(83.26 %)
888
(13.26 %)
233
(3.48 %)
Mailify 6.7665.579
(82.46 %)
924
(13.66 %)
263
(3.89 %)
SendInBlue 6.7875.543
(81.67 %)
962
(14.17 %)
282
(4.16 %)
Benchmark Email 6.7805.514
(81.33 %)
999
(14.73 %)
267
(3.94 %)
AWeber 6.8525.554
(81.06 %)
1.026
(14.97 %)
272
(3.97 %)
ConvertKit 7.0055.619
(80.21 %)
1.074
(15.33 %)
312
(4.45 %)
MailChimp 6.8425.472
(79.98 %)
1.073
(15.68 %)
297
(4.34 %)
Constant Contact 6.8195.424
(79.54 %)
1.101
(16.15 %)
294
(4.31 %)
MailerLite 6.7975.405
(79.52 %)
1.094
(16.10 %)
298
(4.38 %)
SendPulse 6.8445.345
(78.10 %)
1.197
(17.49 %)
302
(4.41 %)
Clever Elements 6.8635.329
(77.65 %)
1.201
(17.50 %)
333
(4.85 %)
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SendInBlue email deliverability providers comparison 2022 (December)
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Email deliverability rates for SendInBlue and other providers comparison

81.67 % of 6.787 emails sent with SendInBlue ended up in the recipient's main mailbox. 14.17 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.16 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.01 %
(6.007)
11.00 %
(768)
2.99 %
(209)
CleverReach 85.32 %
(5.743)
11.41 %
(768)
3.27 %
(220)
CampaignMonitor 84.71 %
(5.699)
12.04 %
(810)
3.26 %
(219)
GetResponse 84.18 %
(5.806)
12.12 %
(836)
3.70 %
(255)
Rapidmail 84.14 %
(5.624)
12.60 %
(842)
3.26 %
(218)
HubSpot 83.75 %
(5.588)
12.78 %
(853)
3.46 %
(231)
Mailjet 83.72 %
(5.660)
12.76 %
(863)
3.52 %
(238)
Klick-Tipp 83.62 %
(5.845)
12.88 %
(900)
3.51 %
(245)
Moosend 83.26 %
(5.576)
13.26 %
(888)
3.48 %
(233)
Mailify 82.46 %
(5.579)
13.66 %
(924)
3.89 %
(263)
SendInBlue 81.67 %
(5.543)
14.17 %
(962)
4.16 %
(282)
Benchmark Email 81.33 %
(5.514)
14.73 %
(999)
3.94 %
(267)
AWeber 81.06 %
(5.554)
14.97 %
(1.026)
3.97 %
(272)
ConvertKit 80.21 %
(5.619)
15.33 %
(1.074)
4.45 %
(312)
MailChimp 79.98 %
(5.472)
15.68 %
(1.073)
4.34 %
(297)
Constant Contact 79.54 %
(5.424)
16.15 %
(1.101)
4.31 %
(294)
MailerLite 79.52 %
(5.405)
16.10 %
(1.094)
4.38 %
(298)
SendPulse 78.10 %
(5.345)
17.49 %
(1.197)
4.41 %
(302)
Clever Elements 77.65 %
(5.329)
17.50 %
(1.201)
4.85 %
(333)
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SendInBlue email deliverability rates providers comparison 2022 (December)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Home & Garden, Food & Drink, Clothing, Other and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Health, Dating, Cosmetics & Beauty and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 547470651285.92 %11.88 %2.19 %
Food & Drink 516438641484.88 %12.40 %2.71 %
Clothing 523438661983.75 %12.62 %3.63 %
Other 520435691683.65 %13.27 %3.08 %
Elektronics 566467772282.51 %13.60 %3.89 %
Pets 496407662382.06 %13.31 %4.64 %
Entertainment 523425752381.26 %14.34 %4.40 %
Finance 518415832080.12 %16.02 %3.86 %
Sport & Fitness 555444852680.00 %15.32 %4.68 %
Cosmetics & Beauty 506404742879.84 %14.62 %5.53 %
Dating 508404812379.53 %15.94 %4.53 %
Health 499396762779.36 %15.23 %5.41 %
Job & Career 510400812978.43 %15.88 %5.69 %
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SendInBlue email deliverability by category 2022 (December)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, GMX Mail and ProtonMail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 649552811685.05 %12.48 %2.47 %
GMX Mail 705597891984.68 %12.62 %2.70 %
ProtonMail 724602903283.15 %12.43 %4.42 %
Zoho Mail 645536832683.10 %12.87 %4.03 %
Mail.com 664549942182.68 %14.16 %3.16 %
AOL Mail 648526952781.17 %14.66 %4.17 %
Yahoo Mail 6775491022681.09 %15.07 %3.84 %
Yandex Mail 6615271023279.73 %15.43 %4.84 %
Outlook Mail 6815341083978.41 %15.86 %5.73 %
Gmail 7335711184477.90 %16.10 %6.00 %
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SendInBlue email deliverability by email service provider 2022 (December)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

SendInBlue
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/100
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References and Resources

Further resources and references for SendInBlue.

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