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SendInBlue Email Deliverability Report for the year 2022 (January)

In this email deliverability report for SendInBlue (January 2022), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.677 emails were sent with SendInBlue. A total of 5.364 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.026 emails ended up in the spam folder. 287 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.7615.862
(86.70 %) 		700
(10.35 %) 		199
(2.94 %)
CampaignMonitor 6.7615.795
(85.71 %) 		755
(11.17 %) 		211
(3.12 %)
Mailjet 6.8615.870
(85.56 %) 		790
(11.51 %) 		201
(2.93 %)
Klick-Tipp 6.8765.873
(85.41 %) 		799
(11.62 %) 		204
(2.97 %)
GetResponse 6.8395.831
(85.26 %) 		805
(11.77 %) 		203
(2.97 %)
CleverReach 6.8475.725
(83.61 %) 		888
(12.97 %) 		234
(3.42 %)
Rapidmail 6.7255.582
(83.00 %) 		900
(13.38 %) 		243
(3.61 %)
HubSpot 6.7735.603
(82.73 %) 		911
(13.45 %) 		259
(3.82 %)
ConvertKit 6.8775.652
(82.19 %) 		966
(14.05 %) 		259
(3.77 %)
AWeber 6.5575.366
(81.84 %) 		944
(14.40 %) 		247
(3.77 %)
Mailify 6.7695.482
(80.99 %) 		1.021
(15.08 %) 		266
(3.93 %)
Moosend 7.0545.690
(80.66 %) 		1.072
(15.20 %) 		292
(4.14 %)
SendInBlue 6.6775.364
(80.34 %) 		1.026
(15.37 %) 		287
(4.30 %)
MailChimp 6.6305.302
(79.97 %) 		1.032
(15.57 %) 		296
(4.46 %)
Benchmark Email 6.8535.429
(79.22 %) 		1.121
(16.36 %) 		303
(4.42 %)
MailerLite 6.8865.446
(79.09 %) 		1.120
(16.26 %) 		320
(4.65 %)
Constant Contact 6.7875.311
(78.25 %) 		1.138
(16.77 %) 		338
(4.98 %)
SendPulse 6.8425.279
(77.16 %) 		1.239
(18.11 %) 		324
(4.74 %)
Clever Elements 6.7105.091
(75.87 %) 		1.265
(18.85 %) 		354
(5.28 %)
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SendInBlue email deliverability providers comparison 2022 (January)
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Email deliverability rates for SendInBlue and other providers comparison

80.34 % of 6.677 emails sent with SendInBlue ended up in the recipient's main mailbox. 15.37 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.30 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.70 %
(5.862) 		10.35 %
(700) 		2.94 %
(199)
CampaignMonitor 85.71 %
(5.795) 		11.17 %
(755) 		3.12 %
(211)
Mailjet 85.56 %
(5.870) 		11.51 %
(790) 		2.93 %
(201)
Klick-Tipp 85.41 %
(5.873) 		11.62 %
(799) 		2.97 %
(204)
GetResponse 85.26 %
(5.831) 		11.77 %
(805) 		2.97 %
(203)
CleverReach 83.61 %
(5.725) 		12.97 %
(888) 		3.42 %
(234)
Rapidmail 83.00 %
(5.582) 		13.38 %
(900) 		3.61 %
(243)
HubSpot 82.73 %
(5.603) 		13.45 %
(911) 		3.82 %
(259)
ConvertKit 82.19 %
(5.652) 		14.05 %
(966) 		3.77 %
(259)
AWeber 81.84 %
(5.366) 		14.40 %
(944) 		3.77 %
(247)
Mailify 80.99 %
(5.482) 		15.08 %
(1.021) 		3.93 %
(266)
Moosend 80.66 %
(5.690) 		15.20 %
(1.072) 		4.14 %
(292)
SendInBlue 80.34 %
(5.364) 		15.37 %
(1.026) 		4.30 %
(287)
MailChimp 79.97 %
(5.302) 		15.57 %
(1.032) 		4.46 %
(296)
Benchmark Email 79.22 %
(5.429) 		16.36 %
(1.121) 		4.42 %
(303)
MailerLite 79.09 %
(5.446) 		16.26 %
(1.120) 		4.65 %
(320)
Constant Contact 78.25 %
(5.311) 		16.77 %
(1.138) 		4.98 %
(338)
SendPulse 77.16 %
(5.279) 		18.11 %
(1.239) 		4.74 %
(324)
Clever Elements 75.87 %
(5.091) 		18.85 %
(1.265) 		5.28 %
(354)
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SendInBlue email deliverability rates providers comparison 2022 (January)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Food & Drink, Other, Clothing, Home & Garden and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Health, Finance, Dating and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 571478771683.71 %13.49 %2.80 %
Other 485403711183.09 %14.64 %2.27 %
Clothing 528437721982.77 %13.64 %3.60 %
Home & Garden 500409682381.80 %13.60 %4.60 %
Elektronics 518422732381.47 %14.09 %4.44 %
Pets 501408732081.44 %14.57 %3.99 %
Entertainment 515415792180.58 %15.34 %4.08 %
Sport & Fitness 515408832479.22 %16.12 %4.66 %
Cosmetics & Beauty 487385772579.06 %15.81 %5.13 %
Dating 513401882478.17 %17.15 %4.68 %
Finance 532415922578.01 %17.29 %4.70 %
Health 535417892977.94 %16.64 %5.42 %
Job & Career 477366842776.73 %17.61 %5.66 %
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SendInBlue email deliverability by category 2022 (January)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are ProtonMail, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers Yandex Mail, Gmail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 655542892482.75 %13.59 %3.66 %
Custom Mail 687568942582.68 %13.68 %3.64 %
Zoho Mail 659541912782.09 %13.81 %4.10 %
Mail.com 6635371022481.00 %15.38 %3.62 %
GMX Mail 674542973580.42 %14.39 %5.19 %
AOL Mail 6665331052880.03 %15.77 %4.20 %
Yahoo Mail 6705351072879.85 %15.97 %4.18 %
Outlook Mail 6615271122279.73 %16.94 %3.33 %
Gmail 6885381173378.20 %17.01 %4.80 %
Yandex Mail 6545011124176.61 %17.13 %6.27 %
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SendInBlue email deliverability by email service provider 2022 (January)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

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References and Resources

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