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SendInBlue Email Deliverability Report for the year 2024
In this email deliverability report for SendInBlue (2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
Email deliverability for SendInBlue and other providers comparison
A total of 43.130 emails were sent with SendInBlue. A total of 34.730 emails were delivered to the recipient's main mailbox. Of all emails sent, 6.600 emails ended up in the spam folder. 1.800 emails were lost on the way to the recipients.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|---|
| GetResponse | 43.478 | 37.309 (85.81 %) | 4.813 (11.07 %) | 1.356 (3.12 %) |
| ActiveCampaign | 43.207 | 37.036 (85.72 %) | 4.859 (11.25 %) | 1.312 (3.04 %) |
| CleverReach | 42.881 | 35.994 (83.94 %) | 5.392 (12.57 %) | 1.495 (3.49 %) |
| Mailjet | 43.358 | 36.382 (83.91 %) | 5.451 (12.57 %) | 1.525 (3.52 %) |
| HubSpot | 42.646 | 35.715 (83.75 %) | 5.414 (12.70 %) | 1.517 (3.56 %) |
| Kit | 8.857 | 7.409 (83.65 %) | 1.114 (12.58 %) | 334 (3.77 %) |
| CampaignMonitor | 42.534 | 35.442 (83.33 %) | 5.578 (13.11 %) | 1.514 (3.56 %) |
| Mailgun | 8.801 | 7.331 (83.30 %) | 1.140 (12.95 %) | 330 (3.75 %) |
| Rapidmail | 42.931 | 35.716 (83.19 %) | 5.670 (13.21 %) | 1.545 (3.60 %) |
| Amazon SES | 8.930 | 7.419 (83.08 %) | 1.179 (13.20 %) | 332 (3.72 %) |
| Klick-Tipp | 42.890 | 35.435 (82.62 %) | 5.854 (13.65 %) | 1.601 (3.73 %) |
| ConvertKit | 34.321 | 28.156 (82.04 %) | 4.821 (14.05 %) | 1.344 (3.92 %) |
| Mailify | 34.125 | 27.953 (81.91 %) | 4.836 (14.17 %) | 1.336 (3.92 %) |
| Moosend | 42.866 | 35.095 (81.87 %) | 6.082 (14.19 %) | 1.689 (3.94 %) |
| AWeber | 42.712 | 34.957 (81.84 %) | 6.108 (14.30 %) | 1.647 (3.86 %) |
| SendGrid | 8.948 | 7.254 (81.07 %) | 1.355 (15.14 %) | 339 (3.79 %) |
| mailtrap | 9.079 | 7.346 (80.91 %) | 1.343 (14.79 %) | 390 (4.30 %) |
| Postmark | 8.760 | 7.088 (80.91 %) | 1.300 (14.84 %) | 372 (4.25 %) |
| Benchmark Email | 42.874 | 34.599 (80.70 %) | 6.540 (15.25 %) | 1.735 (4.05 %) |
| SendInBlue | 43.130 | 34.730 (80.52 %) | 6.600 (15.30 %) | 1.800 (4.17 %) |
| MailChimp | 42.511 | 34.071 (80.15 %) | 6.586 (15.49 %) | 1.854 (4.36 %) |
| Constant Contact | 43.166 | 34.268 (79.39 %) | 7.061 (16.36 %) | 1.837 (4.26 %) |
| MailerLite | 43.386 | 34.275 (79.00 %) | 7.202 (16.60 %) | 1.909 (4.40 %) |
| Sarbacane | 17.819 | 13.985 (78.48 %) | 3.005 (16.86 %) | 829 (4.65 %) |
| SendPulse | 43.235 | 33.741 (78.04 %) | 7.496 (17.34 %) | 1.998 (4.62 %) |
| Clever Elements | 43.238 | 33.038 (76.41 %) | 8.004 (18.51 %) | 2.196 (5.08 %) |
Email deliverability rates for SendInBlue and other providers comparison
80.52 % of 43.130 emails sent with SendInBlue ended up in the recipient's main mailbox. 15.30 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.17 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| GetResponse | 85.81 % (37.309) | 11.07 % (4.813) | 3.12 % (1.356) |
| ActiveCampaign | 85.72 % (37.036) | 11.25 % (4.859) | 3.04 % (1.312) |
| CleverReach | 83.94 % (35.994) | 12.57 % (5.392) | 3.49 % (1.495) |
| Mailjet | 83.91 % (36.382) | 12.57 % (5.451) | 3.52 % (1.525) |
| HubSpot | 83.75 % (35.715) | 12.70 % (5.414) | 3.56 % (1.517) |
| Kit | 83.65 % (7.409) | 12.58 % (1.114) | 3.77 % (334) |
| CampaignMonitor | 83.33 % (35.442) | 13.11 % (5.578) | 3.56 % (1.514) |
| Mailgun | 83.30 % (7.331) | 12.95 % (1.140) | 3.75 % (330) |
| Rapidmail | 83.19 % (35.716) | 13.21 % (5.670) | 3.60 % (1.545) |
| Amazon SES | 83.08 % (7.419) | 13.20 % (1.179) | 3.72 % (332) |
| Klick-Tipp | 82.62 % (35.435) | 13.65 % (5.854) | 3.73 % (1.601) |
| ConvertKit | 82.04 % (28.156) | 14.05 % (4.821) | 3.92 % (1.344) |
| Mailify | 81.91 % (27.953) | 14.17 % (4.836) | 3.92 % (1.336) |
| Moosend | 81.87 % (35.095) | 14.19 % (6.082) | 3.94 % (1.689) |
| AWeber | 81.84 % (34.957) | 14.30 % (6.108) | 3.86 % (1.647) |
| SendGrid | 81.07 % (7.254) | 15.14 % (1.355) | 3.79 % (339) |
| mailtrap | 80.91 % (7.346) | 14.79 % (1.343) | 4.30 % (390) |
| Postmark | 80.91 % (7.088) | 14.84 % (1.300) | 4.25 % (372) |
| Benchmark Email | 80.70 % (34.599) | 15.25 % (6.540) | 4.05 % (1.735) |
| SendInBlue | 80.52 % (34.730) | 15.30 % (6.600) | 4.17 % (1.800) |
| MailChimp | 80.15 % (34.071) | 15.49 % (6.586) | 4.36 % (1.854) |
| Constant Contact | 79.39 % (34.268) | 16.36 % (7.061) | 4.26 % (1.837) |
| MailerLite | 79.00 % (34.275) | 16.60 % (7.202) | 4.40 % (1.909) |
| Sarbacane | 78.48 % (13.985) | 16.86 % (3.005) | 4.65 % (829) |
| SendPulse | 78.04 % (33.741) | 17.34 % (7.496) | 4.62 % (1.998) |
| Clever Elements | 76.41 % (33.038) | 18.51 % (8.004) | 5.08 % (2.196) |
Email deliverability by category
The delivery of the emails with SendInBlue in the categories Clothing, Food & Drink, Home & Garden, Elektronics and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Dating, Health and Sport & Fitness.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing | 3.264 | 2.717 | 434 | 113 | 83.24 % | 13.30 % | 3.46 % |
| Food & Drink | 3.363 | 2.793 | 442 | 128 | 83.05 % | 13.14 % | 3.81 % |
| Home & Garden | 3.402 | 2.812 | 464 | 126 | 82.66 % | 13.64 % | 3.70 % |
| Elektronics | 3.256 | 2.688 | 469 | 99 | 82.56 % | 14.40 % | 3.04 % |
| Pets | 3.373 | 2.765 | 482 | 126 | 81.97 % | 14.29 % | 3.74 % |
| Other | 3.312 | 2.694 | 475 | 143 | 81.34 % | 14.34 % | 4.32 % |
| Entertainment | 3.316 | 2.659 | 515 | 142 | 80.19 % | 15.53 % | 4.28 % |
| Cosmetics & Beauty | 3.366 | 2.699 | 523 | 144 | 80.18 % | 15.54 % | 4.28 % |
| Sport & Fitness | 3.248 | 2.580 | 528 | 140 | 79.43 % | 16.26 % | 4.31 % |
| Health | 3.305 | 2.613 | 542 | 150 | 79.06 % | 16.40 % | 4.54 % |
| Dating | 3.302 | 2.579 | 568 | 155 | 78.10 % | 17.20 % | 4.69 % |
| Job & Career | 3.256 | 2.530 | 567 | 159 | 77.70 % | 17.41 % | 4.88 % |
| Finance | 3.367 | 2.601 | 591 | 175 | 77.25 % | 17.55 % | 5.20 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with SendInBlue are ProtonMail, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers iCloud Mail, Outlook Mail and Gmail.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| ProtonMail | 4.199 | 3.478 | 559 | 162 | 82.83 % | 13.31 % | 3.86 % |
| Custom Mail | 4.089 | 3.384 | 543 | 162 | 82.76 % | 13.28 % | 3.96 % |
| Zoho Mail | 4.084 | 3.357 | 569 | 158 | 82.20 % | 13.93 % | 3.87 % |
| Tuta | 725 | 595 | 106 | 24 | 82.07 % | 14.62 % | 3.31 % |
| GMX Mail | 4.061 | 3.328 | 569 | 164 | 81.95 % | 14.01 % | 4.04 % |
| Juno.com | 690 | 561 | 98 | 31 | 81.30 % | 14.20 % | 4.49 % |
| Mail.com | 4.104 | 3.319 | 608 | 177 | 80.87 % | 14.81 % | 4.31 % |
| Yahoo Mail | 4.026 | 3.228 | 643 | 155 | 80.18 % | 15.97 % | 3.85 % |
| AOL Mail | 4.031 | 3.195 | 644 | 192 | 79.26 % | 15.98 % | 4.76 % |
| Yandex Mail | 4.132 | 3.270 | 703 | 159 | 79.14 % | 17.01 % | 3.85 % |
| Gmail | 4.151 | 3.257 | 723 | 171 | 78.46 % | 17.42 % | 4.12 % |
| Outlook Mail | 4.126 | 3.223 | 694 | 209 | 78.11 % | 16.82 % | 5.07 % |
| iCloud Mail | 712 | 535 | 141 | 36 | 75.14 % | 19.80 % | 5.06 % |
All email deliverability reports for SendInBlue
All available email deliverability reports for SendInBlue.
SendInBlue badges for website
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References and Resources
Further resources and references for SendInBlue.
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