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SendInBlue Email Deliverability Report for the year 2024

In this email deliverability report for SendInBlue (2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 20.394 emails were sent with SendInBlue. A total of 16.529 emails were delivered to the recipient's main mailbox. Of all emails sent, 3.046 emails ended up in the spam folder. 819 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 20.66217.852
(86.40 %) 		2.194
(10.62 %) 		616
(2.98 %)
ActiveCampaign 20.53317.690
(86.15 %) 		2.238
(10.90 %) 		605
(2.95 %)
Mailjet 20.44817.323
(84.72 %) 		2.455
(12.01 %) 		670
(3.28 %)
CleverReach 20.44117.187
(84.08 %) 		2.529
(12.37 %) 		725
(3.55 %)
HubSpot 20.38017.104
(83.93 %) 		2.560
(12.56 %) 		716
(3.51 %)
Rapidmail 20.59117.190
(83.48 %) 		2.673
(12.98 %) 		728
(3.54 %)
CampaignMonitor 20.08716.742
(83.35 %) 		2.628
(13.08 %) 		717
(3.57 %)
Klick-Tipp 20.65817.071
(82.64 %) 		2.823
(13.67 %) 		764
(3.70 %)
Moosend 20.42016.734
(81.95 %) 		2.904
(14.22 %) 		782
(3.83 %)
Mailify 20.61216.827
(81.64 %) 		2.971
(14.41 %) 		814
(3.95 %)
AWeber 20.37416.619
(81.57 %) 		2.968
(14.57 %) 		787
(3.86 %)
ConvertKit 20.53216.728
(81.47 %) 		2.972
(14.47 %) 		832
(4.05 %)
SendInBlue 20.39416.529
(81.05 %) 		3.046
(14.94 %) 		819
(4.02 %)
Benchmark Email 20.38116.448
(80.70 %) 		3.113
(15.27 %) 		820
(4.02 %)
MailChimp 20.23716.242
(80.26 %) 		3.110
(15.37 %) 		885
(4.37 %)
Constant Contact 20.41716.271
(79.69 %) 		3.307
(16.20 %) 		839
(4.11 %)
MailerLite 20.74716.356
(78.84 %) 		3.451
(16.63 %) 		940
(4.53 %)
SendPulse 20.54116.091
(78.34 %) 		3.493
(17.01 %) 		957
(4.66 %)
Clever Elements 20.44815.673
(76.65 %) 		3.769
(18.43 %) 		1.006
(4.92 %)
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SendInBlue email deliverability providers comparison 2024
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Email deliverability rates for SendInBlue and other providers comparison

81.05 % of 20.394 emails sent with SendInBlue ended up in the recipient's main mailbox. 14.94 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.02 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.40 %
(17.852) 		10.62 %
(2.194) 		2.98 %
(616)
ActiveCampaign 86.15 %
(17.690) 		10.90 %
(2.238) 		2.95 %
(605)
Mailjet 84.72 %
(17.323) 		12.01 %
(2.455) 		3.28 %
(670)
CleverReach 84.08 %
(17.187) 		12.37 %
(2.529) 		3.55 %
(725)
HubSpot 83.93 %
(17.104) 		12.56 %
(2.560) 		3.51 %
(716)
Rapidmail 83.48 %
(17.190) 		12.98 %
(2.673) 		3.54 %
(728)
CampaignMonitor 83.35 %
(16.742) 		13.08 %
(2.628) 		3.57 %
(717)
Klick-Tipp 82.64 %
(17.071) 		13.67 %
(2.823) 		3.70 %
(764)
Moosend 81.95 %
(16.734) 		14.22 %
(2.904) 		3.83 %
(782)
Mailify 81.64 %
(16.827) 		14.41 %
(2.971) 		3.95 %
(814)
AWeber 81.57 %
(16.619) 		14.57 %
(2.968) 		3.86 %
(787)
ConvertKit 81.47 %
(16.728) 		14.47 %
(2.972) 		4.05 %
(832)
SendInBlue 81.05 %
(16.529) 		14.94 %
(3.046) 		4.02 %
(819)
Benchmark Email 80.70 %
(16.448) 		15.27 %
(3.113) 		4.02 %
(820)
MailChimp 80.26 %
(16.242) 		15.37 %
(3.110) 		4.37 %
(885)
Constant Contact 79.69 %
(16.271) 		16.20 %
(3.307) 		4.11 %
(839)
MailerLite 78.84 %
(16.356) 		16.63 %
(3.451) 		4.53 %
(940)
SendPulse 78.34 %
(16.091) 		17.01 %
(3.493) 		4.66 %
(957)
Clever Elements 76.65 %
(15.673) 		18.43 %
(3.769) 		4.92 %
(1.006)
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SendInBlue email deliverability rates providers comparison 2024
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Food & Drink, Clothing, Home & Garden, Elektronics and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Dating, Health and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 1.6251.3632085483.88 %12.80 %3.32 %
Clothing 1.5201.2731975083.75 %12.96 %3.29 %
Home & Garden 1.6271.3492156382.91 %13.21 %3.87 %
Elektronics 1.5091.2512134582.90 %14.12 %2.98 %
Other 1.5461.2742155782.41 %13.91 %3.69 %
Pets 1.5661.2882225682.25 %14.18 %3.58 %
Entertainment 1.5451.2552335781.23 %15.08 %3.69 %
Cosmetics & Beauty 1.5591.2562346980.56 %15.01 %4.43 %
Sport & Fitness 1.5831.2702516280.23 %15.86 %3.92 %
Health 1.6141.2792587779.24 %15.99 %4.77 %
Dating 1.5501.2192607178.65 %16.77 %4.58 %
Job & Career 1.5071.1822576878.43 %17.05 %4.51 %
Finance 1.6431.2702839077.30 %17.22 %5.48 %
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SendInBlue email deliverability by category 2024
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, ProtonMail and GMX Mail. The delivery rates were worst for the email providers Outlook Mail, Yandex Mail and AOL Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 2.0191.6802637683.21 %13.03 %3.76 %
ProtonMail 1.9771.6432567883.11 %12.95 %3.95 %
GMX Mail 2.0241.6682777982.41 %13.69 %3.90 %
Zoho Mail 1.9571.6102678082.27 %13.64 %4.09 %
Mail.com 2.0921.6983049081.17 %14.53 %4.30 %
Yahoo Mail 2.0481.6453228180.32 %15.72 %3.96 %
Gmail 2.1001.6793507179.95 %16.67 %3.38 %
AOL Mail 1.9711.5733108879.81 %15.73 %4.46 %
Yandex Mail 2.1121.6763558179.36 %16.81 %3.84 %
Outlook Mail 2.0941.6573429579.13 %16.33 %4.54 %
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SendInBlue email deliverability by email service provider 2024
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

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References and Resources

Further resources and references for SendInBlue.

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