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SendInBlue Email Deliverability Report for the year 2022 (June)

In this email deliverability report for SendInBlue (June 2022), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.743 emails were sent with SendInBlue. A total of 5.456 emails were delivered to the recipient's main mailbox. Of all emails sent, 984 emails ended up in the spam folder. 303 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.6565.747
(86.34 %)
723
(10.86 %)
186
(2.79 %)
CampaignMonitor 6.8785.846
(85.00 %)
802
(11.66 %)
230
(3.34 %)
GetResponse 7.0405.951
(84.53 %)
846
(12.02 %)
243
(3.45 %)
HubSpot 6.7935.733
(84.40 %)
834
(12.28 %)
226
(3.33 %)
Klick-Tipp 6.9905.851
(83.71 %)
884
(12.65 %)
255
(3.65 %)
CleverReach 6.8765.749
(83.61 %)
882
(12.83 %)
245
(3.56 %)
Mailjet 6.7545.621
(83.22 %)
888
(13.15 %)
245
(3.63 %)
Mailify 6.7705.606
(82.81 %)
909
(13.43 %)
255
(3.77 %)
Rapidmail 6.8705.655
(82.31 %)
947
(13.78 %)
268
(3.90 %)
ConvertKit 6.8595.642
(82.26 %)
949
(13.84 %)
268
(3.91 %)
Benchmark Email 6.7065.496
(81.96 %)
959
(14.30 %)
251
(3.74 %)
AWeber 6.6605.396
(81.02 %)
989
(14.85 %)
275
(4.13 %)
Moosend 6.8455.540
(80.93 %)
1.019
(14.89 %)
286
(4.18 %)
SendInBlue 6.7435.456
(80.91 %)
984
(14.59 %)
303
(4.49 %)
MailChimp 6.8755.474
(79.62 %)
1.100
(16.00 %)
301
(4.38 %)
MailerLite 6.8325.421
(79.35 %)
1.127
(16.50 %)
284
(4.16 %)
SendPulse 6.7225.327
(79.25 %)
1.103
(16.41 %)
292
(4.34 %)
Constant Contact 6.7125.296
(78.90 %)
1.111
(16.55 %)
305
(4.54 %)
Clever Elements 6.8705.340
(77.73 %)
1.192
(17.35 %)
338
(4.92 %)
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SendInBlue email deliverability providers comparison 2022 (June)
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Email deliverability rates for SendInBlue and other providers comparison

80.91 % of 6.743 emails sent with SendInBlue ended up in the recipient's main mailbox. 14.59 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.49 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.34 %
(5.747)
10.86 %
(723)
2.79 %
(186)
CampaignMonitor 85.00 %
(5.846)
11.66 %
(802)
3.34 %
(230)
GetResponse 84.53 %
(5.951)
12.02 %
(846)
3.45 %
(243)
HubSpot 84.40 %
(5.733)
12.28 %
(834)
3.33 %
(226)
Klick-Tipp 83.71 %
(5.851)
12.65 %
(884)
3.65 %
(255)
CleverReach 83.61 %
(5.749)
12.83 %
(882)
3.56 %
(245)
Mailjet 83.22 %
(5.621)
13.15 %
(888)
3.63 %
(245)
Mailify 82.81 %
(5.606)
13.43 %
(909)
3.77 %
(255)
Rapidmail 82.31 %
(5.655)
13.78 %
(947)
3.90 %
(268)
ConvertKit 82.26 %
(5.642)
13.84 %
(949)
3.91 %
(268)
Benchmark Email 81.96 %
(5.496)
14.30 %
(959)
3.74 %
(251)
AWeber 81.02 %
(5.396)
14.85 %
(989)
4.13 %
(275)
Moosend 80.93 %
(5.540)
14.89 %
(1.019)
4.18 %
(286)
SendInBlue 80.91 %
(5.456)
14.59 %
(984)
4.49 %
(303)
MailChimp 79.62 %
(5.474)
16.00 %
(1.100)
4.38 %
(301)
MailerLite 79.35 %
(5.421)
16.50 %
(1.127)
4.16 %
(284)
SendPulse 79.25 %
(5.327)
16.41 %
(1.103)
4.34 %
(292)
Constant Contact 78.90 %
(5.296)
16.55 %
(1.111)
4.54 %
(305)
Clever Elements 77.73 %
(5.340)
17.35 %
(1.192)
4.92 %
(338)
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SendInBlue email deliverability rates providers comparison 2022 (June)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Elektronics, Food & Drink, Clothing, Pets and Home & Garden resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Finance, Health, Entertainment and Dating.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Elektronics 505422671683.56 %13.27 %3.17 %
Food & Drink 535447691983.55 %12.90 %3.55 %
Clothing 539447682482.93 %12.62 %4.45 %
Pets 529438712082.80 %13.42 %3.78 %
Home & Garden 531438682582.49 %12.81 %4.71 %
Other 486399662182.10 %13.58 %4.32 %
Cosmetics & Beauty 553447812580.83 %14.65 %4.52 %
Sport & Fitness 521418802380.23 %15.36 %4.41 %
Dating 508405832079.72 %16.34 %3.94 %
Entertainment 497395752779.48 %15.09 %5.43 %
Health 486382762878.60 %15.64 %5.76 %
Finance 505393872577.82 %17.23 %4.95 %
Job & Career 548425933077.55 %16.97 %5.47 %
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SendInBlue email deliverability by category 2022 (June)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are ProtonMail, Custom Mail and GMX Mail. The delivery rates were worst for the email providers AOL Mail, Outlook Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 685572882583.50 %12.85 %3.65 %
Custom Mail 660549862583.18 %13.03 %3.79 %
GMX Mail 708585942982.63 %13.28 %4.10 %
Zoho Mail 686555933880.90 %13.56 %5.54 %
Yandex Mail 610493972080.82 %15.90 %3.28 %
Mail.com 636513913280.66 %14.31 %5.03 %
Yahoo Mail 7025631073280.20 %15.24 %4.56 %
Gmail 6955541113079.71 %15.97 %4.32 %
Outlook Mail 6835391113378.92 %16.25 %4.83 %
AOL Mail 6785331063978.61 %15.63 %5.75 %
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SendInBlue email deliverability by email service provider 2022 (June)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

SendInBlue
86
/100
SendInBlue
86
/100
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/100

References and Resources

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