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SendInBlue Email Deliverability Report for the year 2022 (September)

In this email deliverability report for SendInBlue (September 2022), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.795 emails were sent with SendInBlue. A total of 5.551 emails were delivered to the recipient's main mailbox. Of all emails sent, 981 emails ended up in the spam folder. 263 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.8255.915
(86.67 %) 		724
(10.61 %) 		186
(2.73 %)
CleverReach 6.9135.890
(85.20 %) 		801
(11.59 %) 		222
(3.21 %)
GetResponse 6.8255.793
(84.88 %) 		805
(11.79 %) 		227
(3.33 %)
Rapidmail 6.7565.699
(84.35 %) 		834
(12.34 %) 		223
(3.30 %)
CampaignMonitor 6.7675.705
(84.31 %) 		831
(12.28 %) 		231
(3.41 %)
Mailjet 6.9745.831
(83.61 %) 		901
(12.92 %) 		242
(3.47 %)
Klick-Tipp 6.8825.737
(83.36 %) 		906
(13.16 %) 		239
(3.47 %)
ConvertKit 6.8665.691
(82.89 %) 		927
(13.50 %) 		248
(3.61 %)
HubSpot 6.9065.695
(82.46 %) 		965
(13.97 %) 		246
(3.56 %)
Mailify 6.9265.691
(82.17 %) 		961
(13.88 %) 		274
(3.96 %)
SendInBlue 6.7955.551
(81.69 %) 		981
(14.44 %) 		263
(3.87 %)
Moosend 6.7205.456
(81.19 %) 		982
(14.61 %) 		282
(4.20 %)
AWeber 6.9675.640
(80.95 %) 		1.034
(14.84 %) 		293
(4.21 %)
MailChimp 6.9515.599
(80.55 %) 		1.053
(15.15 %) 		299
(4.30 %)
Benchmark Email 6.6855.377
(80.43 %) 		1.054
(15.77 %) 		254
(3.80 %)
MailerLite 6.8295.485
(80.32 %) 		1.071
(15.68 %) 		273
(4.00 %)
SendPulse 6.8825.460
(79.34 %) 		1.115
(16.20 %) 		307
(4.46 %)
Constant Contact 6.6935.288
(79.01 %) 		1.115
(16.66 %) 		290
(4.33 %)
Clever Elements 6.8075.150
(75.66 %) 		1.311
(19.26 %) 		346
(5.08 %)
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SendInBlue email deliverability providers comparison 2022 (September)
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Email deliverability rates for SendInBlue and other providers comparison

81.69 % of 6.795 emails sent with SendInBlue ended up in the recipient's main mailbox. 14.44 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.87 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.67 %
(5.915) 		10.61 %
(724) 		2.73 %
(186)
CleverReach 85.20 %
(5.890) 		11.59 %
(801) 		3.21 %
(222)
GetResponse 84.88 %
(5.793) 		11.79 %
(805) 		3.33 %
(227)
Rapidmail 84.35 %
(5.699) 		12.34 %
(834) 		3.30 %
(223)
CampaignMonitor 84.31 %
(5.705) 		12.28 %
(831) 		3.41 %
(231)
Mailjet 83.61 %
(5.831) 		12.92 %
(901) 		3.47 %
(242)
Klick-Tipp 83.36 %
(5.737) 		13.16 %
(906) 		3.47 %
(239)
ConvertKit 82.89 %
(5.691) 		13.50 %
(927) 		3.61 %
(248)
HubSpot 82.46 %
(5.695) 		13.97 %
(965) 		3.56 %
(246)
Mailify 82.17 %
(5.691) 		13.88 %
(961) 		3.96 %
(274)
SendInBlue 81.69 %
(5.551) 		14.44 %
(981) 		3.87 %
(263)
Moosend 81.19 %
(5.456) 		14.61 %
(982) 		4.20 %
(282)
AWeber 80.95 %
(5.640) 		14.84 %
(1.034) 		4.21 %
(293)
MailChimp 80.55 %
(5.599) 		15.15 %
(1.053) 		4.30 %
(299)
Benchmark Email 80.43 %
(5.377) 		15.77 %
(1.054) 		3.80 %
(254)
MailerLite 80.32 %
(5.485) 		15.68 %
(1.071) 		4.00 %
(273)
SendPulse 79.34 %
(5.460) 		16.20 %
(1.115) 		4.46 %
(307)
Constant Contact 79.01 %
(5.288) 		16.66 %
(1.115) 		4.33 %
(290)
Clever Elements 75.66 %
(5.150) 		19.26 %
(1.311) 		5.08 %
(346)
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SendInBlue email deliverability rates providers comparison 2022 (September)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Clothing, Elektronics, Food & Drink, Pets and Entertainment resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Dating, Cosmetics & Beauty and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 473402581384.99 %12.26 %2.75 %
Elektronics 498418631783.94 %12.65 %3.41 %
Food & Drink 523438671883.75 %12.81 %3.44 %
Pets 527439731583.30 %13.85 %2.85 %
Entertainment 509423721483.10 %14.15 %2.75 %
Home & Garden 572475732483.04 %12.76 %4.20 %
Other 524429712481.87 %13.55 %4.58 %
Sport & Fitness 544440842080.88 %15.44 %3.68 %
Health 513414792080.70 %15.40 %3.90 %
Cosmetics & Beauty 533430792480.68 %14.82 %4.50 %
Dating 503399842079.32 %16.70 %3.98 %
Job & Career 571451952578.98 %16.64 %4.38 %
Finance 505393832977.82 %16.44 %5.74 %
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SendInBlue email deliverability by category 2022 (September)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, ProtonMail and Zoho Mail. The delivery rates were worst for the email providers Yandex Mail, AOL Mail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 665561851984.36 %12.78 %2.86 %
ProtonMail 690582852384.35 %12.32 %3.33 %
Zoho Mail 652546832383.74 %12.73 %3.53 %
GMX Mail 696579912683.19 %13.07 %3.74 %
Mail.com 632525852283.07 %13.45 %3.48 %
Yahoo Mail 6835501062780.53 %15.52 %3.95 %
Gmail 6805421122679.71 %16.47 %3.82 %
Outlook Mail 7125671143179.63 %16.01 %4.35 %
AOL Mail 6555211013379.54 %15.42 %5.04 %
Yandex Mail 7305781193379.18 %16.30 %4.52 %
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SendInBlue email deliverability by email service provider 2022 (September)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

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References and Resources

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