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SendInBlue Email Deliverability Report for the year 2021 (March)

In this email deliverability report for SendInBlue (March 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.807 emails were sent with SendInBlue. A total of 5.494 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.058 emails ended up in the spam folder. 255 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
CleverReach 6.8325.837
(85.44 %) 		796
(11.65 %) 		199
(2.91 %)
CampaignMonitor 6.9905.963
(85.31 %) 		817
(11.69 %) 		210
(3.00 %)
GetResponse 6.9115.883
(85.13 %) 		801
(11.59 %) 		227
(3.28 %)
Rapidmail 6.7815.755
(84.87 %) 		829
(12.23 %) 		197
(2.91 %)
ActiveCampaign 6.8435.799
(84.74 %) 		811
(11.85 %) 		233
(3.40 %)
Mailjet 6.8625.793
(84.42 %) 		834
(12.15 %) 		235
(3.42 %)
Klick-Tipp 6.7765.693
(84.02 %) 		858
(12.66 %) 		225
(3.32 %)
Moosend 6.8315.666
(82.95 %) 		904
(13.23 %) 		261
(3.82 %)
AWeber 6.9115.703
(82.52 %) 		949
(13.73 %) 		259
(3.75 %)
HubSpot 6.7445.560
(82.44 %) 		941
(13.95 %) 		243
(3.60 %)
Benchmark Email 6.8705.637
(82.05 %) 		981
(14.28 %) 		252
(3.67 %)
ConvertKit 6.7995.561
(81.79 %) 		989
(14.55 %) 		249
(3.66 %)
Constant Contact 6.8255.534
(81.08 %) 		1.037
(15.19 %) 		254
(3.72 %)
SendInBlue 6.8075.494
(80.71 %) 		1.058
(15.54 %) 		255
(3.75 %)
Mailify 6.8415.495
(80.32 %) 		1.038
(15.17 %) 		308
(4.50 %)
MailChimp 6.9205.530
(79.91 %) 		1.086
(15.69 %) 		304
(4.39 %)
MailerLite 6.8615.378
(78.39 %) 		1.177
(17.15 %) 		306
(4.46 %)
Clever Elements 7.0385.468
(77.69 %) 		1.249
(17.75 %) 		321
(4.56 %)
SendPulse 6.6605.165
(77.55 %) 		1.162
(17.45 %) 		333
(5.00 %)
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SendInBlue email deliverability providers comparison 2021 (March)
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Email deliverability rates for SendInBlue and other providers comparison

80.71 % of 6.807 emails sent with SendInBlue ended up in the recipient's main mailbox. 15.54 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.75 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
CleverReach 85.44 %
(5.837) 		11.65 %
(796) 		2.91 %
(199)
CampaignMonitor 85.31 %
(5.963) 		11.69 %
(817) 		3.00 %
(210)
GetResponse 85.13 %
(5.883) 		11.59 %
(801) 		3.28 %
(227)
Rapidmail 84.87 %
(5.755) 		12.23 %
(829) 		2.91 %
(197)
ActiveCampaign 84.74 %
(5.799) 		11.85 %
(811) 		3.40 %
(233)
Mailjet 84.42 %
(5.793) 		12.15 %
(834) 		3.42 %
(235)
Klick-Tipp 84.02 %
(5.693) 		12.66 %
(858) 		3.32 %
(225)
Moosend 82.95 %
(5.666) 		13.23 %
(904) 		3.82 %
(261)
AWeber 82.52 %
(5.703) 		13.73 %
(949) 		3.75 %
(259)
HubSpot 82.44 %
(5.560) 		13.95 %
(941) 		3.60 %
(243)
Benchmark Email 82.05 %
(5.637) 		14.28 %
(981) 		3.67 %
(252)
ConvertKit 81.79 %
(5.561) 		14.55 %
(989) 		3.66 %
(249)
Constant Contact 81.08 %
(5.534) 		15.19 %
(1.037) 		3.72 %
(254)
SendInBlue 80.71 %
(5.494) 		15.54 %
(1.058) 		3.75 %
(255)
Mailify 80.32 %
(5.495) 		15.17 %
(1.038) 		4.50 %
(308)
MailChimp 79.91 %
(5.530) 		15.69 %
(1.086) 		4.39 %
(304)
MailerLite 78.39 %
(5.378) 		17.15 %
(1.177) 		4.46 %
(306)
Clever Elements 77.69 %
(5.468) 		17.75 %
(1.249) 		4.56 %
(321)
SendPulse 77.55 %
(5.165) 		17.45 %
(1.162) 		5.00 %
(333)
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SendInBlue email deliverability rates providers comparison 2021 (March)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Clothing, Pets, Home & Garden, Food & Drink and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Health, Sport & Fitness and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 478399631683.47 %13.18 %3.35 %
Pets 532442741683.08 %13.91 %3.01 %
Home & Garden 517427692182.59 %13.35 %4.06 %
Food & Drink 489403691782.41 %14.11 %3.48 %
Other 494407701782.39 %14.17 %3.44 %
Finance 5934781051080.61 %17.71 %1.69 %
Entertainment 560451882180.54 %15.71 %3.75 %
Elektronics 538432822480.30 %15.24 %4.46 %
Cosmetics & Beauty 531424842379.85 %15.82 %4.33 %
Sport & Fitness 541432911879.85 %16.82 %3.33 %
Health 494394802079.76 %16.19 %4.05 %
Job & Career 540428922079.26 %17.04 %3.70 %
Dating 500377913275.40 %18.20 %6.40 %
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SendInBlue email deliverability by category 2021 (March)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, GMX Mail and ProtonMail. The delivery rates were worst for the email providers Gmail, Yandex Mail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 711593962283.40 %13.50 %3.09 %
GMX Mail 660547932082.88 %14.09 %3.03 %
ProtonMail 649534892682.28 %13.71 %4.01 %
Zoho Mail 673547972981.28 %14.41 %4.31 %
Mail.com 6985651072680.95 %15.33 %3.72 %
Yahoo Mail 7245831182380.52 %16.30 %3.18 %
AOL Mail 6495171032979.66 %15.87 %4.47 %
Outlook Mail 6805411172279.56 %17.21 %3.24 %
Yandex Mail 6795351192578.79 %17.53 %3.68 %
Gmail 6845321193377.78 %17.40 %4.82 %
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SendInBlue email deliverability by email service provider 2021 (March)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

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References and Resources

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