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SendInBlue Email Deliverability Report for the year 2021 (July)

In this email deliverability report for SendInBlue (July 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.969 emails were sent with SendInBlue. A total of 5.565 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.112 emails ended up in the spam folder. 292 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Mailjet 6.7085.730
(85.42 %) 		770
(11.48 %) 		208
(3.10 %)
Klick-Tipp 6.7935.778
(85.06 %) 		783
(11.53 %) 		232
(3.42 %)
ActiveCampaign 6.9165.873
(84.92 %) 		801
(11.58 %) 		242
(3.50 %)
GetResponse 6.8175.779
(84.77 %) 		818
(12.00 %) 		220
(3.23 %)
HubSpot 6.8405.742
(83.95 %) 		876
(12.81 %) 		222
(3.25 %)
CampaignMonitor 6.8715.765
(83.90 %) 		865
(12.59 %) 		241
(3.51 %)
CleverReach 6.6955.590
(83.50 %) 		856
(12.79 %) 		249
(3.72 %)
Rapidmail 6.6825.554
(83.12 %) 		873
(13.06 %) 		255
(3.82 %)
Mailify 6.8675.617
(81.80 %) 		963
(14.02 %) 		287
(4.18 %)
AWeber 6.8025.546
(81.53 %) 		976
(14.35 %) 		280
(4.12 %)
Moosend 6.8485.583
(81.53 %) 		994
(14.52 %) 		271
(3.96 %)
MailChimp 6.8335.563
(81.41 %) 		1.005
(14.71 %) 		265
(3.88 %)
ConvertKit 6.8235.533
(81.09 %) 		999
(14.64 %) 		291
(4.26 %)
Benchmark Email 6.7705.454
(80.56 %) 		1.020
(15.07 %) 		296
(4.37 %)
SendInBlue 6.9695.565
(79.85 %) 		1.112
(15.96 %) 		292
(4.19 %)
Constant Contact 6.7105.328
(79.40 %) 		1.086
(16.18 %) 		296
(4.41 %)
MailerLite 6.9885.522
(79.02 %) 		1.155
(16.53 %) 		311
(4.45 %)
Clever Elements 6.8785.346
(77.73 %) 		1.229
(17.87 %) 		303
(4.41 %)
SendPulse 6.6915.120
(76.52 %) 		1.224
(18.29 %) 		347
(5.19 %)
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SendInBlue email deliverability providers comparison 2021 (July)
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Email deliverability rates for SendInBlue and other providers comparison

79.85 % of 6.969 emails sent with SendInBlue ended up in the recipient's main mailbox. 15.96 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.19 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Mailjet 85.42 %
(5.730) 		11.48 %
(770) 		3.10 %
(208)
Klick-Tipp 85.06 %
(5.778) 		11.53 %
(783) 		3.42 %
(232)
ActiveCampaign 84.92 %
(5.873) 		11.58 %
(801) 		3.50 %
(242)
GetResponse 84.77 %
(5.779) 		12.00 %
(818) 		3.23 %
(220)
HubSpot 83.95 %
(5.742) 		12.81 %
(876) 		3.25 %
(222)
CampaignMonitor 83.90 %
(5.765) 		12.59 %
(865) 		3.51 %
(241)
CleverReach 83.50 %
(5.590) 		12.79 %
(856) 		3.72 %
(249)
Rapidmail 83.12 %
(5.554) 		13.06 %
(873) 		3.82 %
(255)
Mailify 81.80 %
(5.617) 		14.02 %
(963) 		4.18 %
(287)
AWeber 81.53 %
(5.546) 		14.35 %
(976) 		4.12 %
(280)
Moosend 81.53 %
(5.583) 		14.52 %
(994) 		3.96 %
(271)
MailChimp 81.41 %
(5.563) 		14.71 %
(1.005) 		3.88 %
(265)
ConvertKit 81.09 %
(5.533) 		14.64 %
(999) 		4.26 %
(291)
Benchmark Email 80.56 %
(5.454) 		15.07 %
(1.020) 		4.37 %
(296)
SendInBlue 79.85 %
(5.565) 		15.96 %
(1.112) 		4.19 %
(292)
Constant Contact 79.40 %
(5.328) 		16.18 %
(1.086) 		4.41 %
(296)
MailerLite 79.02 %
(5.522) 		16.53 %
(1.155) 		4.45 %
(311)
Clever Elements 77.73 %
(5.346) 		17.87 %
(1.229) 		4.41 %
(303)
SendPulse 76.52 %
(5.120) 		18.29 %
(1.224) 		5.19 %
(347)
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SendInBlue email deliverability rates providers comparison 2021 (July)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Food & Drink, Home & Garden, Clothing, Elektronics and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Dating, Sport & Fitness, Cosmetics & Beauty and Job & Career.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 516426721882.56 %13.95 %3.49 %
Home & Garden 561463831582.53 %14.80 %2.67 %
Clothing 536442742082.46 %13.81 %3.73 %
Elektronics 512422751582.42 %14.65 %2.93 %
Pets 545447811782.02 %14.86 %3.12 %
Other 522419782580.27 %14.94 %4.79 %
Entertainment 532423842579.51 %15.79 %4.70 %
Health 534421922178.84 %17.23 %3.93 %
Job & Career 501395901678.84 %17.96 %3.19 %
Cosmetics & Beauty 574448923478.05 %16.03 %5.92 %
Sport & Fitness 551430932878.04 %16.88 %5.08 %
Dating 5594281013076.57 %18.07 %5.37 %
Finance 526401972876.24 %18.44 %5.32 %
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SendInBlue email deliverability by category 2021 (July)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are ProtonMail, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers Outlook Mail, Yahoo Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 650537882582.62 %13.54 %3.85 %
Custom Mail 696565953681.18 %13.65 %5.17 %
Zoho Mail 7115771062881.15 %14.91 %3.94 %
GMX Mail 662534983080.66 %14.80 %4.53 %
Mail.com 7005611093080.14 %15.57 %4.29 %
AOL Mail 6915521162379.88 %16.79 %3.33 %
Yandex Mail 7545931332878.65 %17.64 %3.71 %
Gmail 6905421232578.55 %17.83 %3.62 %
Yahoo Mail 6765301113578.40 %16.42 %5.18 %
Outlook Mail 7395741333277.67 %18.00 %4.33 %
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SendInBlue email deliverability by email service provider 2021 (July)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

SendInBlue
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References and Resources

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