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SendInBlue Email Deliverability Report for the year 2023
In this email deliverability report for SendInBlue (2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
Email deliverability for SendInBlue and other providers comparison
A total of 81.620 emails were sent with SendInBlue. A total of 65.895 emails were delivered to the recipient's main mailbox. Of all emails sent, 12.427 emails ended up in the spam folder. 3.298 emails were lost on the way to the recipients.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|---|
| GetResponse | 81.886 | 70.136 (85.65 %) | 9.115 (11.13 %) | 2.635 (3.22 %) |
| ActiveCampaign | 81.889 | 70.017 (85.50 %) | 9.285 (11.34 %) | 2.587 (3.16 %) |
| CampaignMonitor | 82.259 | 69.551 (84.55 %) | 9.928 (12.07 %) | 2.780 (3.38 %) |
| Mailjet | 81.752 | 68.985 (84.38 %) | 10.038 (12.28 %) | 2.729 (3.34 %) |
| Klick-Tipp | 81.204 | 68.467 (84.31 %) | 10.003 (12.32 %) | 2.734 (3.37 %) |
| CleverReach | 81.651 | 68.734 (84.18 %) | 10.148 (12.43 %) | 2.769 (3.39 %) |
| HubSpot | 82.168 | 68.368 (83.21 %) | 10.908 (13.28 %) | 2.892 (3.52 %) |
| Rapidmail | 81.654 | 67.795 (83.03 %) | 10.822 (13.25 %) | 3.037 (3.72 %) |
| Moosend | 81.900 | 67.048 (81.87 %) | 11.614 (14.18 %) | 3.238 (3.95 %) |
| AWeber | 81.618 | 66.727 (81.76 %) | 11.744 (14.39 %) | 3.147 (3.86 %) |
| Mailify | 82.228 | 66.939 (81.41 %) | 11.928 (14.51 %) | 3.361 (4.09 %) |
| ConvertKit | 82.509 | 67.099 (81.32 %) | 12.064 (14.62 %) | 3.346 (4.06 %) |
| MailChimp | 81.679 | 65.940 (80.73 %) | 12.356 (15.13 %) | 3.383 (4.14 %) |
| SendInBlue | 81.620 | 65.895 (80.73 %) | 12.427 (15.23 %) | 3.298 (4.04 %) |
| Benchmark Email | 82.113 | 66.221 (80.65 %) | 12.424 (15.13 %) | 3.468 (4.22 %) |
| Constant Contact | 81.865 | 65.031 (79.44 %) | 13.305 (16.25 %) | 3.529 (4.31 %) |
| MailerLite | 81.267 | 64.432 (79.28 %) | 13.185 (16.22 %) | 3.650 (4.49 %) |
| SendPulse | 81.951 | 64.049 (78.16 %) | 14.141 (17.26 %) | 3.761 (4.59 %) |
| Clever Elements | 81.523 | 62.475 (76.63 %) | 15.032 (18.44 %) | 4.016 (4.93 %) |
Email deliverability rates for SendInBlue and other providers comparison
80.73 % of 81.620 emails sent with SendInBlue ended up in the recipient's main mailbox. 15.23 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.04 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| GetResponse | 85.65 % (70.136) | 11.13 % (9.115) | 3.22 % (2.635) |
| ActiveCampaign | 85.50 % (70.017) | 11.34 % (9.285) | 3.16 % (2.587) |
| CampaignMonitor | 84.55 % (69.551) | 12.07 % (9.928) | 3.38 % (2.780) |
| Mailjet | 84.38 % (68.985) | 12.28 % (10.038) | 3.34 % (2.729) |
| Klick-Tipp | 84.31 % (68.467) | 12.32 % (10.003) | 3.37 % (2.734) |
| CleverReach | 84.18 % (68.734) | 12.43 % (10.148) | 3.39 % (2.769) |
| HubSpot | 83.21 % (68.368) | 13.28 % (10.908) | 3.52 % (2.892) |
| Rapidmail | 83.03 % (67.795) | 13.25 % (10.822) | 3.72 % (3.037) |
| Moosend | 81.87 % (67.048) | 14.18 % (11.614) | 3.95 % (3.238) |
| AWeber | 81.76 % (66.727) | 14.39 % (11.744) | 3.86 % (3.147) |
| Mailify | 81.41 % (66.939) | 14.51 % (11.928) | 4.09 % (3.361) |
| ConvertKit | 81.32 % (67.099) | 14.62 % (12.064) | 4.06 % (3.346) |
| MailChimp | 80.73 % (65.940) | 15.13 % (12.356) | 4.14 % (3.383) |
| SendInBlue | 80.73 % (65.895) | 15.23 % (12.427) | 4.04 % (3.298) |
| Benchmark Email | 80.65 % (66.221) | 15.13 % (12.424) | 4.22 % (3.468) |
| Constant Contact | 79.44 % (65.031) | 16.25 % (13.305) | 4.31 % (3.529) |
| MailerLite | 79.28 % (64.432) | 16.22 % (13.185) | 4.49 % (3.650) |
| SendPulse | 78.16 % (64.049) | 17.26 % (14.141) | 4.59 % (3.761) |
| Clever Elements | 76.63 % (62.475) | 18.44 % (15.032) | 4.93 % (4.016) |
Email deliverability by category
The delivery of the emails with SendInBlue in the categories Food & Drink, Home & Garden, Clothing, Pets and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Dating, Sport & Fitness and Health.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Food & Drink | 6.278 | 5.238 | 825 | 215 | 83.43 % | 13.14 % | 3.42 % |
| Home & Garden | 6.339 | 5.284 | 838 | 217 | 83.36 % | 13.22 % | 3.42 % |
| Clothing | 6.299 | 5.221 | 839 | 239 | 82.89 % | 13.32 % | 3.79 % |
| Pets | 6.431 | 5.269 | 922 | 240 | 81.93 % | 14.34 % | 3.73 % |
| Elektronics | 6.282 | 5.144 | 899 | 239 | 81.88 % | 14.31 % | 3.80 % |
| Other | 6.038 | 4.944 | 859 | 235 | 81.88 % | 14.23 % | 3.89 % |
| Entertainment | 6.213 | 5.030 | 951 | 232 | 80.96 % | 15.31 % | 3.73 % |
| Cosmetics & Beauty | 6.251 | 5.039 | 959 | 253 | 80.61 % | 15.34 % | 4.05 % |
| Health | 6.389 | 5.058 | 1.042 | 289 | 79.17 % | 16.31 % | 4.52 % |
| Sport & Fitness | 6.286 | 4.965 | 1.033 | 288 | 78.99 % | 16.43 % | 4.58 % |
| Dating | 6.144 | 4.830 | 1.056 | 258 | 78.61 % | 17.19 % | 4.20 % |
| Job & Career | 6.362 | 4.969 | 1.109 | 284 | 78.10 % | 17.43 % | 4.46 % |
| Finance | 6.308 | 4.904 | 1.095 | 309 | 77.74 % | 17.36 % | 4.90 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, ProtonMail and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Custom Mail | 8.215 | 6.856 | 1.088 | 271 | 83.46 % | 13.24 % | 3.30 % |
| ProtonMail | 8.240 | 6.848 | 1.083 | 309 | 83.11 % | 13.14 % | 3.75 % |
| Zoho Mail | 8.172 | 6.742 | 1.132 | 298 | 82.50 % | 13.85 % | 3.65 % |
| GMX Mail | 8.150 | 6.702 | 1.135 | 313 | 82.23 % | 13.93 % | 3.84 % |
| Mail.com | 8.129 | 6.593 | 1.209 | 327 | 81.10 % | 14.87 % | 4.02 % |
| AOL Mail | 8.038 | 6.423 | 1.284 | 331 | 79.91 % | 15.97 % | 4.12 % |
| Yahoo Mail | 8.224 | 6.548 | 1.326 | 350 | 79.62 % | 16.12 % | 4.26 % |
| Yandex Mail | 8.224 | 6.467 | 1.404 | 353 | 78.64 % | 17.07 % | 4.29 % |
| Outlook Mail | 8.076 | 6.350 | 1.370 | 356 | 78.63 % | 16.96 % | 4.41 % |
| Gmail | 8.152 | 6.366 | 1.396 | 390 | 78.09 % | 17.12 % | 4.78 % |
All email deliverability reports for SendInBlue
All available email deliverability reports for SendInBlue.
SendInBlue badges for website
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References and Resources
Further resources and references for SendInBlue.
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