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SendInBlue Email Deliverability Report for the year 2022 (May)

In this email deliverability report for SendInBlue (May 2022), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.906 emails were sent with SendInBlue. A total of 5.551 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.054 emails ended up in the spam folder. 301 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.8475.961
(87.06 %) 		708
(10.34 %) 		178
(2.60 %)
Klick-Tipp 6.9215.884
(85.02 %) 		811
(11.72 %) 		226
(3.27 %)
Rapidmail 6.8035.763
(84.71 %) 		824
(12.11 %) 		216
(3.18 %)
Mailjet 6.7535.708
(84.53 %) 		826
(12.23 %) 		219
(3.24 %)
CleverReach 6.9045.832
(84.47 %) 		825
(11.95 %) 		247
(3.58 %)
GetResponse 6.9105.836
(84.46 %) 		840
(12.16 %) 		234
(3.39 %)
HubSpot 6.9265.827
(84.13 %) 		852
(12.30 %) 		247
(3.57 %)
CampaignMonitor 6.9175.765
(83.35 %) 		894
(12.92 %) 		258
(3.73 %)
ConvertKit 6.8485.676
(82.89 %) 		919
(13.42 %) 		253
(3.69 %)
AWeber 6.6855.498
(82.24 %) 		922
(13.79 %) 		265
(3.96 %)
Mailify 6.8425.618
(82.11 %) 		957
(13.99 %) 		267
(3.90 %)
MailChimp 6.7555.534
(81.92 %) 		966
(14.30 %) 		255
(3.77 %)
Benchmark Email 6.9635.697
(81.82 %) 		997
(14.32 %) 		269
(3.86 %)
Moosend 6.7085.435
(81.02 %) 		998
(14.88 %) 		275
(4.10 %)
SendInBlue 6.9065.551
(80.38 %) 		1.054
(15.26 %) 		301
(4.36 %)
Constant Contact 7.0875.660
(79.86 %) 		1.111
(15.68 %) 		316
(4.46 %)
MailerLite 6.9975.552
(79.35 %) 		1.142
(16.32 %) 		303
(4.33 %)
Clever Elements 6.6965.180
(77.36 %) 		1.204
(17.98 %) 		312
(4.66 %)
SendPulse 6.8235.235
(76.73 %) 		1.234
(18.09 %) 		354
(5.19 %)
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SendInBlue email deliverability providers comparison 2022 (May)
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Email deliverability rates for SendInBlue and other providers comparison

80.38 % of 6.906 emails sent with SendInBlue ended up in the recipient's main mailbox. 15.26 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.36 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 87.06 %
(5.961) 		10.34 %
(708) 		2.60 %
(178)
Klick-Tipp 85.02 %
(5.884) 		11.72 %
(811) 		3.27 %
(226)
Rapidmail 84.71 %
(5.763) 		12.11 %
(824) 		3.18 %
(216)
Mailjet 84.53 %
(5.708) 		12.23 %
(826) 		3.24 %
(219)
CleverReach 84.47 %
(5.832) 		11.95 %
(825) 		3.58 %
(247)
GetResponse 84.46 %
(5.836) 		12.16 %
(840) 		3.39 %
(234)
HubSpot 84.13 %
(5.827) 		12.30 %
(852) 		3.57 %
(247)
CampaignMonitor 83.35 %
(5.765) 		12.92 %
(894) 		3.73 %
(258)
ConvertKit 82.89 %
(5.676) 		13.42 %
(919) 		3.69 %
(253)
AWeber 82.24 %
(5.498) 		13.79 %
(922) 		3.96 %
(265)
Mailify 82.11 %
(5.618) 		13.99 %
(957) 		3.90 %
(267)
MailChimp 81.92 %
(5.534) 		14.30 %
(966) 		3.77 %
(255)
Benchmark Email 81.82 %
(5.697) 		14.32 %
(997) 		3.86 %
(269)
Moosend 81.02 %
(5.435) 		14.88 %
(998) 		4.10 %
(275)
SendInBlue 80.38 %
(5.551) 		15.26 %
(1.054) 		4.36 %
(301)
Constant Contact 79.86 %
(5.660) 		15.68 %
(1.111) 		4.46 %
(316)
MailerLite 79.35 %
(5.552) 		16.32 %
(1.142) 		4.33 %
(303)
Clever Elements 77.36 %
(5.180) 		17.98 %
(1.204) 		4.66 %
(312)
SendPulse 76.73 %
(5.235) 		18.09 %
(1.234) 		5.19 %
(354)
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SendInBlue email deliverability rates providers comparison 2022 (May)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Food & Drink, Clothing, Other, Home & Garden and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Finance, Dating, Cosmetics & Beauty and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 542452702083.39 %12.92 %3.69 %
Clothing 474395641583.33 %13.50 %3.16 %
Other 509423731383.10 %14.34 %2.55 %
Home & Garden 582480802282.47 %13.75 %3.78 %
Pets 490397692481.02 %14.08 %4.90 %
Elektronics 577467852580.94 %14.73 %4.33 %
Entertainment 524419792679.96 %15.08 %4.96 %
Sport & Fitness 576460942279.86 %16.32 %3.82 %
Health 520414832379.62 %15.96 %4.42 %
Cosmetics & Beauty 499395762879.16 %15.23 %5.61 %
Dating 552429942977.72 %17.03 %5.25 %
Finance 519402912677.46 %17.53 %5.01 %
Job & Career 542418962877.12 %17.71 %5.17 %
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SendInBlue email deliverability by category 2022 (May)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are ProtonMail, Zoho Mail and Custom Mail. The delivery rates were worst for the email providers Yandex Mail, Gmail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 675563892383.41 %13.19 %3.41 %
Zoho Mail 723598972882.71 %13.42 %3.87 %
Custom Mail 705574943781.42 %13.33 %5.25 %
GMX Mail 6895591003081.13 %14.51 %4.35 %
AOL Mail 6595271032979.97 %15.63 %4.40 %
Yahoo Mail 7155701143179.72 %15.94 %4.34 %
Mail.com 6895491073379.68 %15.53 %4.79 %
Outlook Mail 6885421192778.78 %17.30 %3.92 %
Gmail 7005491203178.43 %17.14 %4.43 %
Yandex Mail 6635201113278.43 %16.74 %4.83 %
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SendInBlue email deliverability by email service provider 2022 (May)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

SendInBlue
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SendInBlue
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References and Resources

Further resources and references for SendInBlue.

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