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SendInBlue Email Deliverability Report for the year 2021 (January)

In this email deliverability report for SendInBlue (January 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.862 emails were sent with SendInBlue. A total of 5.453 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.094 emails ended up in the spam folder. 315 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.8815.924
(86.09 %) 		741
(10.77 %) 		216
(3.14 %)
Klick-Tipp 6.8085.800
(85.19 %) 		778
(11.43 %) 		230
(3.38 %)
ActiveCampaign 6.8045.790
(85.10 %) 		810
(11.90 %) 		204
(3.00 %)
CampaignMonitor 6.8685.823
(84.78 %) 		819
(11.92 %) 		226
(3.29 %)
CleverReach 6.7955.723
(84.22 %) 		848
(12.48 %) 		224
(3.30 %)
HubSpot 6.8575.775
(84.22 %) 		834
(12.16 %) 		248
(3.62 %)
Mailjet 6.7485.630
(83.43 %) 		895
(13.26 %) 		223
(3.30 %)
Rapidmail 7.0625.875
(83.19 %) 		926
(13.11 %) 		261
(3.70 %)
Moosend 6.8185.627
(82.53 %) 		971
(14.24 %) 		220
(3.23 %)
Mailify 6.7715.573
(82.31 %) 		929
(13.72 %) 		269
(3.97 %)
Benchmark Email 6.6765.446
(81.58 %) 		969
(14.51 %) 		261
(3.91 %)
ConvertKit 6.8215.537
(81.18 %) 		1.011
(14.82 %) 		273
(4.00 %)
AWeber 6.7395.439
(80.71 %) 		1.022
(15.17 %) 		278
(4.13 %)
MailChimp 6.8335.445
(79.69 %) 		1.083
(15.85 %) 		305
(4.46 %)
SendInBlue 6.8625.453
(79.47 %) 		1.094
(15.94 %) 		315
(4.59 %)
MailerLite 6.8165.361
(78.65 %) 		1.136
(16.67 %) 		319
(4.68 %)
Constant Contact 6.8575.382
(78.49 %) 		1.148
(16.74 %) 		327
(4.77 %)
SendPulse 6.8255.291
(77.52 %) 		1.218
(17.85 %) 		316
(4.63 %)
Clever Elements 6.9515.355
(77.04 %) 		1.254
(18.04 %) 		342
(4.92 %)
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SendInBlue email deliverability providers comparison 2021 (January)
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Email deliverability rates for SendInBlue and other providers comparison

79.47 % of 6.862 emails sent with SendInBlue ended up in the recipient's main mailbox. 15.94 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.59 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.09 %
(5.924) 		10.77 %
(741) 		3.14 %
(216)
Klick-Tipp 85.19 %
(5.800) 		11.43 %
(778) 		3.38 %
(230)
ActiveCampaign 85.10 %
(5.790) 		11.90 %
(810) 		3.00 %
(204)
CampaignMonitor 84.78 %
(5.823) 		11.92 %
(819) 		3.29 %
(226)
CleverReach 84.22 %
(5.723) 		12.48 %
(848) 		3.30 %
(224)
HubSpot 84.22 %
(5.775) 		12.16 %
(834) 		3.62 %
(248)
Mailjet 83.43 %
(5.630) 		13.26 %
(895) 		3.30 %
(223)
Rapidmail 83.19 %
(5.875) 		13.11 %
(926) 		3.70 %
(261)
Moosend 82.53 %
(5.627) 		14.24 %
(971) 		3.23 %
(220)
Mailify 82.31 %
(5.573) 		13.72 %
(929) 		3.97 %
(269)
Benchmark Email 81.58 %
(5.446) 		14.51 %
(969) 		3.91 %
(261)
ConvertKit 81.18 %
(5.537) 		14.82 %
(1.011) 		4.00 %
(273)
AWeber 80.71 %
(5.439) 		15.17 %
(1.022) 		4.13 %
(278)
MailChimp 79.69 %
(5.445) 		15.85 %
(1.083) 		4.46 %
(305)
SendInBlue 79.47 %
(5.453) 		15.94 %
(1.094) 		4.59 %
(315)
MailerLite 78.65 %
(5.361) 		16.67 %
(1.136) 		4.68 %
(319)
Constant Contact 78.49 %
(5.382) 		16.74 %
(1.148) 		4.77 %
(327)
SendPulse 77.52 %
(5.291) 		17.85 %
(1.218) 		4.63 %
(316)
Clever Elements 77.04 %
(5.355) 		18.04 %
(1.254) 		4.92 %
(342)
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SendInBlue email deliverability rates providers comparison 2021 (January)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Clothing, Home & Garden, Other, Food & Drink and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Dating, Sport & Fitness, Job & Career and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 532441731882.89 %13.72 %3.38 %
Home & Garden 547450772082.27 %14.08 %3.66 %
Other 514418762081.32 %14.79 %3.89 %
Food & Drink 529430742581.29 %13.99 %4.73 %
Elektronics 531429802280.79 %15.07 %4.14 %
Pets 599479932779.97 %15.53 %4.51 %
Cosmetics & Beauty 593469952979.09 %16.02 %4.89 %
Entertainment 565441933178.05 %16.46 %5.49 %
Health 487380822578.03 %16.84 %5.13 %
Job & Career 491383882078.00 %17.92 %4.07 %
Sport & Fitness 468363802577.56 %17.09 %5.34 %
Dating 475367852377.26 %17.89 %4.84 %
Finance 531403983075.89 %18.46 %5.65 %
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SendInBlue email deliverability by category 2021 (January)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, GMX Mail and ProtonMail. The delivery rates were worst for the email providers Outlook Mail, AOL Mail and Yahoo Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 655546921783.36 %14.05 %2.60 %
GMX Mail 676558982082.54 %14.50 %2.96 %
ProtonMail 716580993781.01 %13.83 %5.17 %
Mail.com 6915551112580.32 %16.06 %3.62 %
Zoho Mail 6805461003480.29 %14.71 %5.00 %
Yandex Mail 6895451202479.10 %17.42 %3.48 %
Gmail 7145591243178.29 %17.37 %4.34 %
Yahoo Mail 6434951074176.98 %16.64 %6.38 %
AOL Mail 7115441214676.51 %17.02 %6.47 %
Outlook Mail 6875251224076.42 %17.76 %5.82 %
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SendInBlue email deliverability by email service provider 2021 (January)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

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References and Resources

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