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SendInBlue Email Deliverability Report for the year 2023 (April)

In this email deliverability report for SendInBlue (April 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.759 emails were sent with SendInBlue. A total of 5.401 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.102 emails ended up in the spam folder. 256 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Klick-Tipp 6.7185.749
(85.58 %) 		774
(11.52 %) 		195
(2.90 %)
ActiveCampaign 6.7935.808
(85.50 %) 		763
(11.23 %) 		222
(3.27 %)
CleverReach 6.9835.965
(85.42 %) 		798
(11.43 %) 		220
(3.15 %)
GetResponse 6.6965.693
(85.02 %) 		774
(11.56 %) 		229
(3.42 %)
Mailjet 6.9655.869
(84.26 %) 		843
(12.10 %) 		253
(3.63 %)
HubSpot 7.1255.978
(83.90 %) 		899
(12.62 %) 		248
(3.48 %)
CampaignMonitor 6.8595.748
(83.80 %) 		870
(12.68 %) 		241
(3.51 %)
Rapidmail 6.6275.517
(83.25 %) 		851
(12.84 %) 		259
(3.91 %)
Mailify 6.8875.685
(82.55 %) 		935
(13.58 %) 		267
(3.88 %)
Moosend 6.8845.639
(81.91 %) 		968
(14.06 %) 		277
(4.02 %)
AWeber 6.7035.471
(81.62 %) 		978
(14.59 %) 		254
(3.79 %)
Benchmark Email 6.8975.610
(81.34 %) 		1.010
(14.64 %) 		277
(4.02 %)
ConvertKit 6.8615.536
(80.69 %) 		1.026
(14.95 %) 		299
(4.36 %)
SendInBlue 6.7595.401
(79.91 %) 		1.102
(16.30 %) 		256
(3.79 %)
Constant Contact 6.6745.303
(79.46 %) 		1.068
(16.00 %) 		303
(4.54 %)
MailChimp 6.7965.400
(79.46 %) 		1.089
(16.02 %) 		307
(4.52 %)
SendPulse 6.6315.243
(79.07 %) 		1.103
(16.63 %) 		285
(4.30 %)
MailerLite 6.8985.432
(78.75 %) 		1.129
(16.37 %) 		337
(4.89 %)
Clever Elements 6.8225.251
(76.97 %) 		1.221
(17.90 %) 		350
(5.13 %)
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SendInBlue email deliverability providers comparison 2023 (April)
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Email deliverability rates for SendInBlue and other providers comparison

79.91 % of 6.759 emails sent with SendInBlue ended up in the recipient's main mailbox. 16.30 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.79 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Klick-Tipp 85.58 %
(5.749) 		11.52 %
(774) 		2.90 %
(195)
ActiveCampaign 85.50 %
(5.808) 		11.23 %
(763) 		3.27 %
(222)
CleverReach 85.42 %
(5.965) 		11.43 %
(798) 		3.15 %
(220)
GetResponse 85.02 %
(5.693) 		11.56 %
(774) 		3.42 %
(229)
Mailjet 84.26 %
(5.869) 		12.10 %
(843) 		3.63 %
(253)
HubSpot 83.90 %
(5.978) 		12.62 %
(899) 		3.48 %
(248)
CampaignMonitor 83.80 %
(5.748) 		12.68 %
(870) 		3.51 %
(241)
Rapidmail 83.25 %
(5.517) 		12.84 %
(851) 		3.91 %
(259)
Mailify 82.55 %
(5.685) 		13.58 %
(935) 		3.88 %
(267)
Moosend 81.91 %
(5.639) 		14.06 %
(968) 		4.02 %
(277)
AWeber 81.62 %
(5.471) 		14.59 %
(978) 		3.79 %
(254)
Benchmark Email 81.34 %
(5.610) 		14.64 %
(1.010) 		4.02 %
(277)
ConvertKit 80.69 %
(5.536) 		14.95 %
(1.026) 		4.36 %
(299)
SendInBlue 79.91 %
(5.401) 		16.30 %
(1.102) 		3.79 %
(256)
Constant Contact 79.46 %
(5.303) 		16.00 %
(1.068) 		4.54 %
(303)
MailChimp 79.46 %
(5.400) 		16.02 %
(1.089) 		4.52 %
(307)
SendPulse 79.07 %
(5.243) 		16.63 %
(1.103) 		4.30 %
(285)
MailerLite 78.75 %
(5.432) 		16.37 %
(1.129) 		4.89 %
(337)
Clever Elements 76.97 %
(5.251) 		17.90 %
(1.221) 		5.13 %
(350)
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SendInBlue email deliverability rates providers comparison 2023 (April)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Clothing, Food & Drink, Home & Garden, Other and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Sport & Fitness, Health and Dating.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 496416701083.87 %14.11 %2.02 %
Food & Drink 462385611683.33 %13.20 %3.46 %
Home & Garden 491404681982.28 %13.85 %3.87 %
Other 526424772580.61 %14.64 %4.75 %
Pets 531428841980.60 %15.82 %3.58 %
Entertainment 482386791780.08 %16.39 %3.53 %
Elektronics 540432852380.00 %15.74 %4.26 %
Cosmetics & Beauty 537429911779.89 %16.95 %3.17 %
Dating 527415941878.75 %17.84 %3.42 %
Health 502394862278.49 %17.13 %4.38 %
Sport & Fitness 5834571042278.39 %17.84 %3.77 %
Job & Career 5454201032277.06 %18.90 %4.04 %
Finance 5374111002676.54 %18.62 %4.84 %
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SendInBlue email deliverability by category 2023 (April)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, GMX Mail and ProtonMail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 666555941783.33 %14.11 %2.55 %
GMX Mail 6675481031682.16 %15.44 %2.40 %
ProtonMail 655537952381.98 %14.50 %3.51 %
Zoho Mail 6725451002781.10 %14.88 %4.02 %
AOL Mail 7145711232079.97 %17.23 %2.80 %
Mail.com 7095661123179.83 %15.80 %4.37 %
Yahoo Mail 6605211112878.94 %16.82 %4.24 %
Yandex Mail 6795331222478.50 %17.97 %3.53 %
Outlook Mail 6795251223277.32 %17.97 %4.71 %
Gmail 6585001203875.99 %18.24 %5.78 %
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SendInBlue email deliverability by email service provider 2023 (April)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

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References and Resources

Further resources and references for SendInBlue.

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