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SendInBlue Email Deliverability Report for the year 2021

In this email deliverability report for SendInBlue (2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 82.289 emails were sent with SendInBlue. A total of 66.364 emails were delivered to the recipient's main mailbox. Of all emails sent, 12.637 emails ended up in the spam folder. 3.288 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 82.23770.298
(85.48 %)
9.311
(11.32 %)
2.628
(3.20 %)
ActiveCampaign 81.40869.405
(85.26 %)
9.383
(11.53 %)
2.620
(3.22 %)
CampaignMonitor 82.07669.335
(84.48 %)
9.975
(12.15 %)
2.766
(3.37 %)
Mailjet 81.44368.778
(84.45 %)
9.921
(12.18 %)
2.744
(3.37 %)
CleverReach 81.56568.781
(84.33 %)
10.043
(12.31 %)
2.741
(3.36 %)
Klick-Tipp 81.94568.887
(84.06 %)
10.221
(12.47 %)
2.837
(3.46 %)
HubSpot 82.20368.334
(83.13 %)
10.929
(13.30 %)
2.940
(3.58 %)
Rapidmail 82.23068.300
(83.06 %)
10.925
(13.29 %)
3.005
(3.65 %)
Moosend 82.02267.364
(82.13 %)
11.495
(14.01 %)
3.163
(3.86 %)
AWeber 82.14667.206
(81.81 %)
11.735
(14.29 %)
3.205
(3.90 %)
Mailify 81.93266.782
(81.51 %)
11.840
(14.45 %)
3.310
(4.04 %)
ConvertKit 82.29966.860
(81.24 %)
12.098
(14.70 %)
3.341
(4.06 %)
Benchmark Email 81.72966.116
(80.90 %)
12.294
(15.04 %)
3.319
(4.06 %)
MailChimp 81.51965.807
(80.73 %)
12.363
(15.17 %)
3.349
(4.11 %)
SendInBlue 82.28966.364
(80.65 %)
12.637
(15.36 %)
3.288
(4.00 %)
Constant Contact 82.01965.259
(79.57 %)
13.216
(16.11 %)
3.544
(4.32 %)
MailerLite 82.39365.194
(79.13 %)
13.552
(16.45 %)
3.647
(4.43 %)
SendPulse 82.26264.235
(78.09 %)
14.187
(17.25 %)
3.840
(4.67 %)
Clever Elements 81.67862.939
(77.06 %)
14.799
(18.12 %)
3.940
(4.82 %)
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SendInBlue email deliverability providers comparison 2021
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Email deliverability rates for SendInBlue and other providers comparison

80.65 % of 82.289 emails sent with SendInBlue ended up in the recipient's main mailbox. 15.36 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.00 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 85.48 %
(70.298)
11.32 %
(9.311)
3.20 %
(2.628)
ActiveCampaign 85.26 %
(69.405)
11.53 %
(9.383)
3.22 %
(2.620)
CampaignMonitor 84.48 %
(69.335)
12.15 %
(9.975)
3.37 %
(2.766)
Mailjet 84.45 %
(68.778)
12.18 %
(9.921)
3.37 %
(2.744)
CleverReach 84.33 %
(68.781)
12.31 %
(10.043)
3.36 %
(2.741)
Klick-Tipp 84.06 %
(68.887)
12.47 %
(10.221)
3.46 %
(2.837)
HubSpot 83.13 %
(68.334)
13.30 %
(10.929)
3.58 %
(2.940)
Rapidmail 83.06 %
(68.300)
13.29 %
(10.925)
3.65 %
(3.005)
Moosend 82.13 %
(67.364)
14.01 %
(11.495)
3.86 %
(3.163)
AWeber 81.81 %
(67.206)
14.29 %
(11.735)
3.90 %
(3.205)
Mailify 81.51 %
(66.782)
14.45 %
(11.840)
4.04 %
(3.310)
ConvertKit 81.24 %
(66.860)
14.70 %
(12.098)
4.06 %
(3.341)
Benchmark Email 80.90 %
(66.116)
15.04 %
(12.294)
4.06 %
(3.319)
MailChimp 80.73 %
(65.807)
15.17 %
(12.363)
4.11 %
(3.349)
SendInBlue 80.65 %
(66.364)
15.36 %
(12.637)
4.00 %
(3.288)
Constant Contact 79.57 %
(65.259)
16.11 %
(13.216)
4.32 %
(3.544)
MailerLite 79.13 %
(65.194)
16.45 %
(13.552)
4.43 %
(3.647)
SendPulse 78.09 %
(64.235)
17.25 %
(14.187)
4.67 %
(3.840)
Clever Elements 77.06 %
(62.939)
18.12 %
(14.799)
4.82 %
(3.940)
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SendInBlue email deliverability rates providers comparison 2021
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Home & Garden, Clothing, Food & Drink, Pets and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Job & Career, Sport & Fitness and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 6.4385.35687021283.19 %13.51 %3.29 %
Clothing 6.3475.27584123183.11 %13.25 %3.64 %
Food & Drink 6.2435.18283922283.00 %13.44 %3.56 %
Pets 6.4085.25991923082.07 %14.34 %3.59 %
Elektronics 6.3255.18491222981.96 %14.42 %3.62 %
Other 6.3285.16191125681.56 %14.40 %4.05 %
Entertainment 6.2795.04596726780.35 %15.40 %4.25 %
Cosmetics & Beauty 6.4275.15099728080.13 %15.51 %4.36 %
Health 6.2224.9361.02126579.33 %16.41 %4.26 %
Sport & Fitness 6.4765.1311.06927679.23 %16.51 %4.26 %
Job & Career 6.0734.7691.05524978.53 %17.37 %4.10 %
Finance 6.4455.0251.13328777.97 %17.58 %4.45 %
Dating 6.2784.8911.10328477.91 %17.57 %4.52 %
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SendInBlue email deliverability by category 2021
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, GMX Mail and ProtonMail. The delivery rates were worst for the email providers Outlook Mail, Gmail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 8.2966.8941.10030283.10 %13.26 %3.64 %
GMX Mail 8.1486.7141.14528982.40 %14.05 %3.55 %
ProtonMail 8.1536.7161.09833982.37 %13.47 %4.16 %
Zoho Mail 8.1516.7071.14430082.28 %14.04 %3.68 %
Mail.com 8.3496.7831.26630081.24 %15.16 %3.59 %
Yahoo Mail 8.3096.6291.34433679.78 %16.18 %4.04 %
AOL Mail 8.2806.5951.33035579.65 %16.06 %4.29 %
Yandex Mail 8.1436.4111.39833478.73 %17.17 %4.10 %
Gmail 8.1316.3821.39235778.49 %17.12 %4.39 %
Outlook Mail 8.3296.5331.42037678.44 %17.05 %4.51 %
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SendInBlue email deliverability by email service provider 2021
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

SendInBlue
86
/100
SendInBlue
86
/100
SendInBlue
86
/100

References and Resources

Further resources and references for SendInBlue.

No references or resources found.