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SendInBlue Email Deliverability Report for the year 2021 (August)

In this email deliverability report for SendInBlue (August 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.840 emails were sent with SendInBlue. A total of 5.549 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.039 emails ended up in the spam folder. 252 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.8495.905
(86.22 %) 		740
(10.80 %) 		204
(2.98 %)
ActiveCampaign 6.5485.610
(85.68 %) 		738
(11.27 %) 		200
(3.05 %)
Klick-Tipp 6.7605.774
(85.41 %) 		780
(11.54 %) 		206
(3.05 %)
Mailjet 6.9125.885
(85.14 %) 		798
(11.55 %) 		229
(3.31 %)
Rapidmail 7.1095.975
(84.05 %) 		898
(12.63 %) 		236
(3.32 %)
CleverReach 6.7885.666
(83.47 %) 		884
(13.02 %) 		238
(3.51 %)
AWeber 6.8525.705
(83.26 %) 		914
(13.34 %) 		233
(3.40 %)
CampaignMonitor 6.8125.668
(83.21 %) 		903
(13.26 %) 		241
(3.54 %)
HubSpot 6.9225.748
(83.04 %) 		913
(13.19 %) 		261
(3.77 %)
Moosend 6.7555.560
(82.31 %) 		951
(14.08 %) 		244
(3.61 %)
Mailify 6.7245.480
(81.50 %) 		985
(14.65 %) 		259
(3.85 %)
SendInBlue 6.8405.549
(81.13 %) 		1.039
(15.19 %) 		252
(3.68 %)
MailChimp 6.5755.318
(80.88 %) 		991
(15.07 %) 		266
(4.05 %)
ConvertKit 6.7895.448
(80.25 %) 		1.025
(15.10 %) 		316
(4.65 %)
Constant Contact 6.8205.469
(80.19 %) 		1.054
(15.45 %) 		297
(4.35 %)
Benchmark Email 6.8695.489
(79.91 %) 		1.092
(15.90 %) 		288
(4.19 %)
MailerLite 6.9005.455
(79.06 %) 		1.137
(16.48 %) 		308
(4.46 %)
SendPulse 6.7665.317
(78.58 %) 		1.135
(16.78 %) 		314
(4.64 %)
Clever Elements 6.6675.137
(77.05 %) 		1.182
(17.73 %) 		348
(5.22 %)
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SendInBlue email deliverability providers comparison 2021 (August)
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Email deliverability rates for SendInBlue and other providers comparison

81.13 % of 6.840 emails sent with SendInBlue ended up in the recipient's main mailbox. 15.19 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.68 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.22 %
(5.905) 		10.80 %
(740) 		2.98 %
(204)
ActiveCampaign 85.68 %
(5.610) 		11.27 %
(738) 		3.05 %
(200)
Klick-Tipp 85.41 %
(5.774) 		11.54 %
(780) 		3.05 %
(206)
Mailjet 85.14 %
(5.885) 		11.55 %
(798) 		3.31 %
(229)
Rapidmail 84.05 %
(5.975) 		12.63 %
(898) 		3.32 %
(236)
CleverReach 83.47 %
(5.666) 		13.02 %
(884) 		3.51 %
(238)
AWeber 83.26 %
(5.705) 		13.34 %
(914) 		3.40 %
(233)
CampaignMonitor 83.21 %
(5.668) 		13.26 %
(903) 		3.54 %
(241)
HubSpot 83.04 %
(5.748) 		13.19 %
(913) 		3.77 %
(261)
Moosend 82.31 %
(5.560) 		14.08 %
(951) 		3.61 %
(244)
Mailify 81.50 %
(5.480) 		14.65 %
(985) 		3.85 %
(259)
SendInBlue 81.13 %
(5.549) 		15.19 %
(1.039) 		3.68 %
(252)
MailChimp 80.88 %
(5.318) 		15.07 %
(991) 		4.05 %
(266)
ConvertKit 80.25 %
(5.448) 		15.10 %
(1.025) 		4.65 %
(316)
Constant Contact 80.19 %
(5.469) 		15.45 %
(1.054) 		4.35 %
(297)
Benchmark Email 79.91 %
(5.489) 		15.90 %
(1.092) 		4.19 %
(288)
MailerLite 79.06 %
(5.455) 		16.48 %
(1.137) 		4.46 %
(308)
SendPulse 78.58 %
(5.317) 		16.78 %
(1.135) 		4.64 %
(314)
Clever Elements 77.05 %
(5.137) 		17.73 %
(1.182) 		5.22 %
(348)
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SendInBlue email deliverability rates providers comparison 2021 (August)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Home & Garden, Clothing, Food & Drink, Other and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Sport & Fitness, Health and Dating.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 497421641284.71 %12.88 %2.41 %
Clothing 520435691683.65 %13.27 %3.08 %
Food & Drink 494410661883.00 %13.36 %3.64 %
Other 532437771882.14 %14.47 %3.38 %
Elektronics 514419722381.52 %14.01 %4.47 %
Entertainment 534435801981.46 %14.98 %3.56 %
Pets 537437782281.38 %14.53 %4.10 %
Cosmetics & Beauty 490398731981.22 %14.90 %3.88 %
Dating 526423921180.42 %17.49 %2.09 %
Health 545437882080.18 %16.15 %3.67 %
Sport & Fitness 511407812379.65 %15.85 %4.50 %
Job & Career 524415911879.20 %17.37 %3.44 %
Finance 6164751083377.11 %17.53 %5.36 %
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SendInBlue email deliverability by category 2021 (August)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, GMX Mail and ProtonMail. The delivery rates were worst for the email providers Gmail, Yandex Mail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 720601932683.47 %12.92 %3.61 %
GMX Mail 647535892382.69 %13.76 %3.55 %
ProtonMail 679561912782.62 %13.40 %3.98 %
Zoho Mail 658543912482.52 %13.83 %3.65 %
Mail.com 6875571052581.08 %15.28 %3.64 %
Yahoo Mail 7275891152381.02 %15.82 %3.16 %
AOL Mail 6665391042380.93 %15.62 %3.45 %
Outlook Mail 6735401122180.24 %16.64 %3.12 %
Yandex Mail 6875421182778.89 %17.18 %3.93 %
Gmail 6965421213377.87 %17.39 %4.74 %
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SendInBlue email deliverability by email service provider 2021 (August)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

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References and Resources

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