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SendInBlue Email Deliverability Report for the year 2019 (November)

In this email deliverability report for SendInBlue (November 2019), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 8.119 emails were sent with SendInBlue. A total of 5.525 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.407 emails ended up in the spam folder. 187 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 7.8396.109
(77.93 %) 		1.615
(20.60 %) 		115
(1.47 %)
ActiveCampaign 7.9706.159
(77.28 %) 		1.743
(21.87 %) 		68
(0.85 %)
AWeber 8.3356.317
(75.79 %) 		1.909
(22.90 %) 		109
(1.31 %)
CleverReach 8.1695.871
(71.87 %) 		2.193
(26.85 %) 		105
(1.29 %)
Klick-Tipp 8.3075.966
(71.82 %) 		2.236
(26.92 %) 		105
(1.26 %)
Clever Elements 8.0215.644
(70.37 %) 		2.245
(27.99 %) 		132
(1.65 %)
CampaignMonitor 8.0295.527
(68.84 %) 		2.401
(29.90 %) 		101
(1.26 %)
MailChimp 8.3835.743
(68.51 %) 		2.381
(28.40 %) 		259
(3.09 %)
Newsletter2Go 8.2985.682
(68.47 %) 		2.522
(30.39 %) 		94
(1.13 %)
Mailjet 7.8585.360
(68.21 %) 		2.394
(30.47 %) 		104
(1.32 %)
SendInBlue 8.1195.525
(68.05 %) 		2.407
(29.65 %) 		187
(2.30 %)
HubSpot 7.8025.292
(67.83 %) 		2.338
(29.97 %) 		172
(2.20 %)
Moosend 8.1305.457
(67.12 %) 		2.534
(31.17 %) 		139
(1.71 %)
Mailify 8.0495.286
(65.67 %) 		2.587
(32.14 %) 		176
(2.19 %)
Rapidmail 8.0735.151
(63.81 %) 		2.818
(34.91 %) 		104
(1.29 %)
ConvertKit 8.5185.379
(63.15 %) 		2.940
(34.52 %) 		199
(2.34 %)
MailerLite 7.9645.007
(62.87 %) 		2.800
(35.16 %) 		157
(1.97 %)
SendPulse 7.6604.775
(62.34 %) 		2.785
(36.36 %) 		100
(1.31 %)
Benchmark Email 8.2835.107
(61.66 %) 		2.917
(35.22 %) 		259
(3.13 %)
Constant Contact 7.9114.390
(55.49 %) 		3.303
(41.75 %) 		218
(2.76 %)
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SendInBlue email deliverability providers comparison 2019 (November)
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Email deliverability rates for SendInBlue and other providers comparison

68.05 % of 8.119 emails sent with SendInBlue ended up in the recipient's main mailbox. 29.65 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.30 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 77.93 %
(6.109) 		20.60 %
(1.615) 		1.47 %
(115)
ActiveCampaign 77.28 %
(6.159) 		21.87 %
(1.743) 		0.85 %
(68)
AWeber 75.79 %
(6.317) 		22.90 %
(1.909) 		1.31 %
(109)
CleverReach 71.87 %
(5.871) 		26.85 %
(2.193) 		1.29 %
(105)
Klick-Tipp 71.82 %
(5.966) 		26.92 %
(2.236) 		1.26 %
(105)
Clever Elements 70.37 %
(5.644) 		27.99 %
(2.245) 		1.65 %
(132)
CampaignMonitor 68.84 %
(5.527) 		29.90 %
(2.401) 		1.26 %
(101)
MailChimp 68.51 %
(5.743) 		28.40 %
(2.381) 		3.09 %
(259)
Newsletter2Go 68.47 %
(5.682) 		30.39 %
(2.522) 		1.13 %
(94)
Mailjet 68.21 %
(5.360) 		30.47 %
(2.394) 		1.32 %
(104)
SendInBlue 68.05 %
(5.525) 		29.65 %
(2.407) 		2.30 %
(187)
HubSpot 67.83 %
(5.292) 		29.97 %
(2.338) 		2.20 %
(172)
Moosend 67.12 %
(5.457) 		31.17 %
(2.534) 		1.71 %
(139)
Mailify 65.67 %
(5.286) 		32.14 %
(2.587) 		2.19 %
(176)
Rapidmail 63.81 %
(5.151) 		34.91 %
(2.818) 		1.29 %
(104)
ConvertKit 63.15 %
(5.379) 		34.52 %
(2.940) 		2.34 %
(199)
MailerLite 62.87 %
(5.007) 		35.16 %
(2.800) 		1.97 %
(157)
SendPulse 62.34 %
(4.775) 		36.36 %
(2.785) 		1.31 %
(100)
Benchmark Email 61.66 %
(5.107) 		35.22 %
(2.917) 		3.13 %
(259)
Constant Contact 55.49 %
(4.390) 		41.75 %
(3.303) 		2.76 %
(218)
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SendInBlue email deliverability rates providers comparison 2019 (November)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Clothing, Other, Food & Drink, Home & Garden and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Sport & Fitness and Job & Career.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 5774281361374.18 %23.57 %2.25 %
Other 6814981681573.13 %24.67 %2.20 %
Food & Drink 6714891661672.88 %24.74 %2.38 %
Home & Garden 5564041401272.66 %25.18 %2.16 %
Pets 6584741691572.04 %25.68 %2.28 %
Entertainment 5643861661268.44 %29.43 %2.13 %
Cosmetics & Beauty 6054081841367.44 %30.41 %2.15 %
Elektronics 6304231911667.14 %30.32 %2.54 %
Job & Career 7014702131867.05 %30.39 %2.57 %
Sport & Fitness 5813891781466.95 %30.64 %2.41 %
Health 5993782071463.11 %34.56 %2.34 %
Finance 6323932251462.18 %35.60 %2.22 %
Dating 6643852641557.98 %39.76 %2.26 %
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SendInBlue email deliverability by category 2019 (November)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 9256732302272.76 %24.86 %2.38 %
Zoho Mail 6454591721471.16 %26.67 %2.17 %
Mail.com 7645432051671.07 %26.83 %2.09 %
Yahoo Mail 7435162111669.45 %28.40 %2.15 %
AOL Mail 9776742802368.99 %28.66 %2.35 %
Yandex Mail 7725262281868.13 %29.53 %2.33 %
ProtonMail 8485742532167.69 %29.83 %2.48 %
GMX Mail 7745112461766.02 %31.78 %2.20 %
Outlook Mail 7274622481763.55 %34.11 %2.34 %
Gmail 9445873342362.18 %35.38 %2.44 %
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SendInBlue email deliverability by email service provider 2019 (November)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

SendInBlue
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SendInBlue
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References and Resources

Further resources and references for SendInBlue.

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