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SendInBlue Email Deliverability Report for the year 2021 (April)

In this email deliverability report for SendInBlue (April 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.902 emails were sent with SendInBlue. A total of 5.685 emails were delivered to the recipient's main mailbox. Of all emails sent, 976 emails ended up in the spam folder. 241 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
CampaignMonitor 6.8195.795
(84.98 %) 		781
(11.45 %) 		243
(3.56 %)
CleverReach 6.7815.741
(84.66 %) 		829
(12.23 %) 		211
(3.11 %)
GetResponse 7.0885.997
(84.61 %) 		858
(12.10 %) 		233
(3.29 %)
ActiveCampaign 6.7365.696
(84.56 %) 		813
(12.07 %) 		227
(3.37 %)
Klick-Tipp 6.9395.815
(83.80 %) 		886
(12.77 %) 		238
(3.43 %)
HubSpot 6.8805.758
(83.69 %) 		889
(12.92 %) 		233
(3.39 %)
Mailjet 6.5705.486
(83.50 %) 		845
(12.86 %) 		239
(3.64 %)
AWeber 6.9755.767
(82.68 %) 		932
(13.36 %) 		276
(3.96 %)
SendInBlue 6.9025.685
(82.37 %) 		976
(14.14 %) 		241
(3.49 %)
Rapidmail 6.8305.614
(82.20 %) 		956
(14.00 %) 		260
(3.81 %)
Moosend 6.7885.575
(82.13 %) 		978
(14.41 %) 		235
(3.46 %)
Mailify 6.7945.533
(81.44 %) 		1.006
(14.81 %) 		255
(3.75 %)
ConvertKit 6.8895.609
(81.42 %) 		1.005
(14.59 %) 		275
(3.99 %)
MailChimp 6.7215.413
(80.54 %) 		1.032
(15.35 %) 		276
(4.11 %)
MailerLite 6.6495.329
(80.15 %) 		1.053
(15.84 %) 		267
(4.02 %)
Benchmark Email 6.8595.488
(80.01 %) 		1.069
(15.59 %) 		302
(4.40 %)
Constant Contact 6.8545.423
(79.12 %) 		1.146
(16.72 %) 		285
(4.16 %)
SendPulse 6.9135.466
(79.07 %) 		1.156
(16.72 %) 		291
(4.21 %)
Clever Elements 6.7855.219
(76.92 %) 		1.217
(17.94 %) 		349
(5.14 %)
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SendInBlue email deliverability providers comparison 2021 (April)
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Email deliverability rates for SendInBlue and other providers comparison

82.37 % of 6.902 emails sent with SendInBlue ended up in the recipient's main mailbox. 14.14 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.49 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
CampaignMonitor 84.98 %
(5.795) 		11.45 %
(781) 		3.56 %
(243)
CleverReach 84.66 %
(5.741) 		12.23 %
(829) 		3.11 %
(211)
GetResponse 84.61 %
(5.997) 		12.10 %
(858) 		3.29 %
(233)
ActiveCampaign 84.56 %
(5.696) 		12.07 %
(813) 		3.37 %
(227)
Klick-Tipp 83.80 %
(5.815) 		12.77 %
(886) 		3.43 %
(238)
HubSpot 83.69 %
(5.758) 		12.92 %
(889) 		3.39 %
(233)
Mailjet 83.50 %
(5.486) 		12.86 %
(845) 		3.64 %
(239)
AWeber 82.68 %
(5.767) 		13.36 %
(932) 		3.96 %
(276)
SendInBlue 82.37 %
(5.685) 		14.14 %
(976) 		3.49 %
(241)
Rapidmail 82.20 %
(5.614) 		14.00 %
(956) 		3.81 %
(260)
Moosend 82.13 %
(5.575) 		14.41 %
(978) 		3.46 %
(235)
Mailify 81.44 %
(5.533) 		14.81 %
(1.006) 		3.75 %
(255)
ConvertKit 81.42 %
(5.609) 		14.59 %
(1.005) 		3.99 %
(275)
MailChimp 80.54 %
(5.413) 		15.35 %
(1.032) 		4.11 %
(276)
MailerLite 80.15 %
(5.329) 		15.84 %
(1.053) 		4.02 %
(267)
Benchmark Email 80.01 %
(5.488) 		15.59 %
(1.069) 		4.40 %
(302)
Constant Contact 79.12 %
(5.423) 		16.72 %
(1.146) 		4.16 %
(285)
SendPulse 79.07 %
(5.466) 		16.72 %
(1.156) 		4.21 %
(291)
Clever Elements 76.92 %
(5.219) 		17.94 %
(1.217) 		5.14 %
(349)
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SendInBlue email deliverability rates providers comparison 2021 (April)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Food & Drink, Clothing, Other, Home & Garden and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Sport & Fitness, Health, Dating, Finance and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 520443621585.19 %11.92 %2.88 %
Clothing 520442621685.00 %11.92 %3.08 %
Other 530447691484.34 %13.02 %2.64 %
Home & Garden 599505771784.31 %12.85 %2.84 %
Elektronics 483405651383.85 %13.46 %2.69 %
Cosmetics & Beauty 522436731383.52 %13.98 %2.49 %
Pets 516429662183.14 %12.79 %4.07 %
Job & Career 498403801580.92 %16.06 %3.01 %
Entertainment 502406722480.88 %14.34 %4.78 %
Finance 516417841580.81 %16.28 %2.91 %
Dating 598478952579.93 %15.89 %4.18 %
Health 512409792479.88 %15.43 %4.69 %
Sport & Fitness 586465922979.35 %15.70 %4.95 %
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SendInBlue email deliverability by category 2021 (April)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are GMX Mail, Zoho Mail and Custom Mail. The delivery rates were worst for the email providers Outlook Mail, Yahoo Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
GMX Mail 687579872184.28 %12.66 %3.06 %
Zoho Mail 671564832484.05 %12.37 %3.58 %
Custom Mail 681572842583.99 %12.33 %3.67 %
ProtonMail 696581843183.48 %12.07 %4.45 %
Mail.com 7145961011783.47 %14.15 %2.38 %
AOL Mail 7045841051582.95 %14.91 %2.13 %
Gmail 7215821122780.72 %15.53 %3.74 %
Yandex Mail 6855521112280.58 %16.20 %3.21 %
Yahoo Mail 6715401022980.48 %15.20 %4.32 %
Outlook Mail 6725351073079.61 %15.92 %4.46 %
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SendInBlue email deliverability by email service provider 2021 (April)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

SendInBlue
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SendInBlue
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References and Resources

Further resources and references for SendInBlue.

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