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SendInBlue Email Deliverability Report for the year 2022 (March)

In this email deliverability report for SendInBlue (March 2022), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.910 emails were sent with SendInBlue. A total of 5.508 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.122 emails ended up in the spam folder. 280 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.9336.041
(87.13 %) 		717
(10.34 %) 		175
(2.52 %)
CleverReach 6.8055.786
(85.03 %) 		801
(11.77 %) 		218
(3.20 %)
GetResponse 6.8805.817
(84.55 %) 		823
(11.96 %) 		240
(3.49 %)
CampaignMonitor 6.8315.717
(83.69 %) 		849
(12.43 %) 		265
(3.88 %)
Mailjet 6.7435.639
(83.63 %) 		864
(12.81 %) 		240
(3.56 %)
Rapidmail 6.7295.626
(83.61 %) 		852
(12.66 %) 		251
(3.73 %)
Klick-Tipp 6.6395.549
(83.58 %) 		854
(12.86 %) 		236
(3.55 %)
HubSpot 7.0235.836
(83.10 %) 		912
(12.99 %) 		275
(3.92 %)
Moosend 6.8085.635
(82.77 %) 		916
(13.45 %) 		257
(3.77 %)
AWeber 6.8325.640
(82.55 %) 		939
(13.74 %) 		253
(3.70 %)
Benchmark Email 6.7815.554
(81.91 %) 		957
(14.11 %) 		270
(3.98 %)
Mailify 6.8105.548
(81.47 %) 		1.012
(14.86 %) 		250
(3.67 %)
ConvertKit 6.7735.516
(81.44 %) 		985
(14.54 %) 		272
(4.02 %)
MailChimp 6.7405.375
(79.75 %) 		1.081
(16.04 %) 		284
(4.21 %)
SendInBlue 6.9105.508
(79.71 %) 		1.122
(16.24 %) 		280
(4.05 %)
MailerLite 6.9005.488
(79.54 %) 		1.104
(16.00 %) 		308
(4.46 %)
Constant Contact 6.8165.406
(79.31 %) 		1.110
(16.29 %) 		300
(4.40 %)
SendPulse 6.7555.243
(77.62 %) 		1.189
(17.60 %) 		323
(4.78 %)
Clever Elements 6.8775.323
(77.40 %) 		1.222
(17.77 %) 		332
(4.83 %)
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SendInBlue email deliverability providers comparison 2022 (March)
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Email deliverability rates for SendInBlue and other providers comparison

79.71 % of 6.910 emails sent with SendInBlue ended up in the recipient's main mailbox. 16.24 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.05 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 87.13 %
(6.041) 		10.34 %
(717) 		2.52 %
(175)
CleverReach 85.03 %
(5.786) 		11.77 %
(801) 		3.20 %
(218)
GetResponse 84.55 %
(5.817) 		11.96 %
(823) 		3.49 %
(240)
CampaignMonitor 83.69 %
(5.717) 		12.43 %
(849) 		3.88 %
(265)
Mailjet 83.63 %
(5.639) 		12.81 %
(864) 		3.56 %
(240)
Rapidmail 83.61 %
(5.626) 		12.66 %
(852) 		3.73 %
(251)
Klick-Tipp 83.58 %
(5.549) 		12.86 %
(854) 		3.55 %
(236)
HubSpot 83.10 %
(5.836) 		12.99 %
(912) 		3.92 %
(275)
Moosend 82.77 %
(5.635) 		13.45 %
(916) 		3.77 %
(257)
AWeber 82.55 %
(5.640) 		13.74 %
(939) 		3.70 %
(253)
Benchmark Email 81.91 %
(5.554) 		14.11 %
(957) 		3.98 %
(270)
Mailify 81.47 %
(5.548) 		14.86 %
(1.012) 		3.67 %
(250)
ConvertKit 81.44 %
(5.516) 		14.54 %
(985) 		4.02 %
(272)
MailChimp 79.75 %
(5.375) 		16.04 %
(1.081) 		4.21 %
(284)
SendInBlue 79.71 %
(5.508) 		16.24 %
(1.122) 		4.05 %
(280)
MailerLite 79.54 %
(5.488) 		16.00 %
(1.104) 		4.46 %
(308)
Constant Contact 79.31 %
(5.406) 		16.29 %
(1.110) 		4.40 %
(300)
SendPulse 77.62 %
(5.243) 		17.60 %
(1.189) 		4.78 %
(323)
Clever Elements 77.40 %
(5.323) 		17.77 %
(1.222) 		4.83 %
(332)
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SendInBlue email deliverability rates providers comparison 2022 (March)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Home & Garden, Clothing, Food & Drink, Other and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Dating, Job & Career, Entertainment and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 485403721083.09 %14.85 %2.06 %
Clothing 516426721882.56 %13.95 %3.49 %
Food & Drink 553455791982.28 %14.29 %3.44 %
Other 541440812081.33 %14.97 %3.70 %
Elektronics 491398751881.06 %15.27 %3.67 %
Pets 562451892280.25 %15.84 %3.91 %
Health 530420911979.25 %17.17 %3.58 %
Sport & Fitness 515408852279.22 %16.50 %4.27 %
Cosmetics & Beauty 526414872578.71 %16.54 %4.75 %
Entertainment 525412862778.48 %16.38 %5.14 %
Job & Career 5664371032677.21 %18.20 %4.59 %
Dating 539416972677.18 %18.00 %4.82 %
Finance 5614281052876.29 %18.72 %4.99 %
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SendInBlue email deliverability by category 2022 (March)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are ProtonMail, Custom Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and AOL Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 7386061072582.11 %14.50 %3.39 %
Custom Mail 669548942781.91 %14.05 %4.04 %
Mail.com 6545331031881.50 %15.75 %2.75 %
GMX Mail 7095761052881.24 %14.81 %3.95 %
Zoho Mail 6765431042980.33 %15.38 %4.29 %
Yahoo Mail 7035591212379.52 %17.21 %3.27 %
Yandex Mail 6635191172778.28 %17.65 %4.07 %
AOL Mail 6815301183377.83 %17.33 %4.85 %
Outlook Mail 6735201233077.27 %18.28 %4.46 %
Gmail 7445741304077.15 %17.47 %5.38 %
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SendInBlue email deliverability by email service provider 2022 (March)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

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References and Resources

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