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SendInBlue Email Deliverability Report for the year 2023 (October)

In this email deliverability report for SendInBlue (October 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.924 emails were sent with SendInBlue. A total of 5.659 emails were delivered to the recipient's main mailbox. Of all emails sent, 986 emails ended up in the spam folder. 279 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.7205.832
(86.79 %) 		694
(10.33 %) 		194
(2.89 %)
ActiveCampaign 6.9575.973
(85.86 %) 		753
(10.82 %) 		231
(3.32 %)
CampaignMonitor 6.7325.748
(85.38 %) 		768
(11.41 %) 		216
(3.21 %)
Klick-Tipp 6.8035.738
(84.35 %) 		830
(12.20 %) 		235
(3.45 %)
CleverReach 6.6625.611
(84.22 %) 		828
(12.43 %) 		223
(3.35 %)
Rapidmail 6.8345.722
(83.73 %) 		863
(12.63 %) 		249
(3.64 %)
Mailjet 6.5825.509
(83.70 %) 		849
(12.90 %) 		224
(3.40 %)
HubSpot 6.7645.602
(82.82 %) 		912
(13.48 %) 		250
(3.70 %)
SendInBlue 6.9245.659
(81.73 %) 		986
(14.24 %) 		279
(4.03 %)
MailChimp 6.8465.568
(81.33 %) 		1.008
(14.72 %) 		270
(3.94 %)
Moosend 6.8745.572
(81.06 %) 		1.015
(14.77 %) 		287
(4.18 %)
ConvertKit 7.0405.684
(80.74 %) 		1.060
(15.06 %) 		296
(4.20 %)
Mailify 6.8015.482
(80.61 %) 		1.039
(15.28 %) 		280
(4.12 %)
AWeber 6.8165.485
(80.47 %) 		1.037
(15.21 %) 		294
(4.31 %)
MailerLite 6.7835.415
(79.83 %) 		1.081
(15.94 %) 		287
(4.23 %)
Benchmark Email 6.6005.268
(79.82 %) 		1.044
(15.82 %) 		288
(4.36 %)
Constant Contact 6.8975.419
(78.57 %) 		1.179
(17.09 %) 		299
(4.34 %)
SendPulse 6.8685.360
(78.04 %) 		1.182
(17.21 %) 		326
(4.75 %)
Clever Elements 6.8865.268
(76.50 %) 		1.280
(18.59 %) 		338
(4.91 %)
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SendInBlue email deliverability providers comparison 2023 (October)
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Email deliverability rates for SendInBlue and other providers comparison

81.73 % of 6.924 emails sent with SendInBlue ended up in the recipient's main mailbox. 14.24 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.03 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.79 %
(5.832) 		10.33 %
(694) 		2.89 %
(194)
ActiveCampaign 85.86 %
(5.973) 		10.82 %
(753) 		3.32 %
(231)
CampaignMonitor 85.38 %
(5.748) 		11.41 %
(768) 		3.21 %
(216)
Klick-Tipp 84.35 %
(5.738) 		12.20 %
(830) 		3.45 %
(235)
CleverReach 84.22 %
(5.611) 		12.43 %
(828) 		3.35 %
(223)
Rapidmail 83.73 %
(5.722) 		12.63 %
(863) 		3.64 %
(249)
Mailjet 83.70 %
(5.509) 		12.90 %
(849) 		3.40 %
(224)
HubSpot 82.82 %
(5.602) 		13.48 %
(912) 		3.70 %
(250)
SendInBlue 81.73 %
(5.659) 		14.24 %
(986) 		4.03 %
(279)
MailChimp 81.33 %
(5.568) 		14.72 %
(1.008) 		3.94 %
(270)
Moosend 81.06 %
(5.572) 		14.77 %
(1.015) 		4.18 %
(287)
ConvertKit 80.74 %
(5.684) 		15.06 %
(1.060) 		4.20 %
(296)
Mailify 80.61 %
(5.482) 		15.28 %
(1.039) 		4.12 %
(280)
AWeber 80.47 %
(5.485) 		15.21 %
(1.037) 		4.31 %
(294)
MailerLite 79.83 %
(5.415) 		15.94 %
(1.081) 		4.23 %
(287)
Benchmark Email 79.82 %
(5.268) 		15.82 %
(1.044) 		4.36 %
(288)
Constant Contact 78.57 %
(5.419) 		17.09 %
(1.179) 		4.34 %
(299)
SendPulse 78.04 %
(5.360) 		17.21 %
(1.182) 		4.75 %
(326)
Clever Elements 76.50 %
(5.268) 		18.59 %
(1.280) 		4.91 %
(338)
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SendInBlue email deliverability rates providers comparison 2023 (October)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Food & Drink, Home & Garden, Other, Clothing and Cosmetics & Beauty resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Dating, Job & Career, Sport & Fitness and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 560470711983.93 %12.68 %3.39 %
Home & Garden 510428612183.92 %11.96 %4.12 %
Other 486407661383.74 %13.58 %2.67 %
Clothing 532445652283.65 %12.22 %4.14 %
Cosmetics & Beauty 513428701583.43 %13.65 %2.92 %
Elektronics 500415652083.00 %13.00 %4.00 %
Pets 558463752082.97 %13.44 %3.58 %
Entertainment 536442771782.46 %14.37 %3.17 %
Health 568458892180.63 %15.67 %3.70 %
Sport & Fitness 578461902779.76 %15.57 %4.67 %
Job & Career 519412852279.38 %16.38 %4.24 %
Dating 540422883078.15 %16.30 %5.56 %
Finance 524408843277.86 %16.03 %6.11 %
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SendInBlue email deliverability by category 2023 (October)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, ProtonMail and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 732620902284.70 %12.30 %3.01 %
ProtonMail 732616892784.15 %12.16 %3.69 %
Zoho Mail 667557832783.51 %12.44 %4.05 %
GMX Mail 739613982882.95 %13.26 %3.79 %
Mail.com 621512842582.45 %13.53 %4.03 %
AOL Mail 662535992880.82 %14.95 %4.23 %
Yahoo Mail 7065681102880.45 %15.58 %3.97 %
Yandex Mail 6575281032680.37 %15.68 %3.96 %
Outlook Mail 6905471142979.28 %16.52 %4.20 %
Gmail 7185631163978.41 %16.16 %5.43 %
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SendInBlue email deliverability by email service provider 2023 (October)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

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References and Resources

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