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SendInBlue Email Deliverability Report for the year 2023 (August)

In this email deliverability report for SendInBlue (August 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.744 emails were sent with SendInBlue. A total of 5.387 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.079 emails ended up in the spam folder. 278 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.7465.863
(86.91 %) 		686
(10.17 %) 		197
(2.92 %)
ActiveCampaign 6.8195.829
(85.48 %) 		777
(11.39 %) 		213
(3.12 %)
CleverReach 6.9935.867
(83.90 %) 		894
(12.78 %) 		232
(3.32 %)
Rapidmail 6.8845.758
(83.64 %) 		888
(12.90 %) 		238
(3.46 %)
HubSpot 6.8225.700
(83.55 %) 		885
(12.97 %) 		237
(3.47 %)
CampaignMonitor 6.6945.584
(83.42 %) 		874
(13.06 %) 		236
(3.53 %)
Klick-Tipp 6.8425.702
(83.34 %) 		899
(13.14 %) 		241
(3.52 %)
Mailjet 6.6925.570
(83.23 %) 		890
(13.30 %) 		232
(3.47 %)
Mailify 6.9055.665
(82.04 %) 		958
(13.87 %) 		282
(4.08 %)
ConvertKit 6.8905.597
(81.23 %) 		999
(14.50 %) 		294
(4.27 %)
AWeber 6.6495.389
(81.05 %) 		989
(14.87 %) 		271
(4.08 %)
MailChimp 6.8275.518
(80.83 %) 		1.025
(15.01 %) 		284
(4.16 %)
Constant Contact 6.8645.513
(80.32 %) 		1.072
(15.62 %) 		279
(4.06 %)
Moosend 6.7805.445
(80.31 %) 		1.032
(15.22 %) 		303
(4.47 %)
MailerLite 6.7015.356
(79.93 %) 		1.043
(15.56 %) 		302
(4.51 %)
SendInBlue 6.7445.387
(79.88 %) 		1.079
(16.00 %) 		278
(4.12 %)
Benchmark Email 6.8265.449
(79.83 %) 		1.067
(15.63 %) 		310
(4.54 %)
SendPulse 6.8845.460
(79.31 %) 		1.130
(16.41 %) 		294
(4.27 %)
Clever Elements 6.7785.154
(76.04 %) 		1.284
(18.94 %) 		340
(5.02 %)
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SendInBlue email deliverability providers comparison 2023 (August)
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Email deliverability rates for SendInBlue and other providers comparison

79.88 % of 6.744 emails sent with SendInBlue ended up in the recipient's main mailbox. 16.00 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.12 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.91 %
(5.863) 		10.17 %
(686) 		2.92 %
(197)
ActiveCampaign 85.48 %
(5.829) 		11.39 %
(777) 		3.12 %
(213)
CleverReach 83.90 %
(5.867) 		12.78 %
(894) 		3.32 %
(232)
Rapidmail 83.64 %
(5.758) 		12.90 %
(888) 		3.46 %
(238)
HubSpot 83.55 %
(5.700) 		12.97 %
(885) 		3.47 %
(237)
CampaignMonitor 83.42 %
(5.584) 		13.06 %
(874) 		3.53 %
(236)
Klick-Tipp 83.34 %
(5.702) 		13.14 %
(899) 		3.52 %
(241)
Mailjet 83.23 %
(5.570) 		13.30 %
(890) 		3.47 %
(232)
Mailify 82.04 %
(5.665) 		13.87 %
(958) 		4.08 %
(282)
ConvertKit 81.23 %
(5.597) 		14.50 %
(999) 		4.27 %
(294)
AWeber 81.05 %
(5.389) 		14.87 %
(989) 		4.08 %
(271)
MailChimp 80.83 %
(5.518) 		15.01 %
(1.025) 		4.16 %
(284)
Constant Contact 80.32 %
(5.513) 		15.62 %
(1.072) 		4.06 %
(279)
Moosend 80.31 %
(5.445) 		15.22 %
(1.032) 		4.47 %
(303)
MailerLite 79.93 %
(5.356) 		15.56 %
(1.043) 		4.51 %
(302)
SendInBlue 79.88 %
(5.387) 		16.00 %
(1.079) 		4.12 %
(278)
Benchmark Email 79.83 %
(5.449) 		15.63 %
(1.067) 		4.54 %
(310)
SendPulse 79.31 %
(5.460) 		16.41 %
(1.130) 		4.27 %
(294)
Clever Elements 76.04 %
(5.154) 		18.94 %
(1.284) 		5.02 %
(340)
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SendInBlue email deliverability rates providers comparison 2023 (August)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Clothing, Food & Drink, Other, Home & Garden and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Job & Career and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 516426721882.56 %13.95 %3.49 %
Food & Drink 492403682181.91 %13.82 %4.27 %
Other 552450831981.52 %15.04 %3.44 %
Home & Garden 563457782881.17 %13.85 %4.97 %
Pets 535434812081.12 %15.14 %3.74 %
Elektronics 508408792180.31 %15.55 %4.13 %
Cosmetics & Beauty 486388782079.84 %16.05 %4.12 %
Entertainment 480381792079.38 %16.46 %4.17 %
Sport & Fitness 538426931979.18 %17.29 %3.53 %
Job & Career 5774531032178.51 %17.85 %3.64 %
Finance 492386862078.46 %17.48 %4.07 %
Health 511398882577.89 %17.22 %4.89 %
Dating 494377912676.32 %18.42 %5.26 %
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SendInBlue email deliverability by category 2023 (August)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, GMX Mail and ProtonMail. The delivery rates were worst for the email providers Gmail, Yandex Mail and Yahoo Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 676559952282.69 %14.05 %3.25 %
GMX Mail 663545972182.20 %14.63 %3.17 %
ProtonMail 657539932582.04 %14.16 %3.81 %
Zoho Mail 676552992581.66 %14.64 %3.70 %
AOL Mail 6615311082280.33 %16.34 %3.33 %
Mail.com 6935491143079.22 %16.45 %4.33 %
Outlook Mail 6785311173078.32 %17.26 %4.42 %
Yahoo Mail 6835331133778.04 %16.54 %5.42 %
Yandex Mail 6755231213177.48 %17.93 %4.59 %
Gmail 6825251223576.98 %17.89 %5.13 %
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SendInBlue email deliverability by email service provider 2023 (August)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

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References and Resources

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