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SendInBlue Email Deliverability Report for the year 2020 (August)

In this email deliverability report for SendInBlue (August 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 8.567 emails were sent with SendInBlue. A total of 5.405 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.906 emails ended up in the spam folder. 256 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
AWeber 7.9976.158
(77.00 %) 		1.748
(21.86 %) 		91
(1.14 %)
Clever Elements 8.2706.313
(76.34 %) 		1.872
(22.64 %) 		85
(1.03 %)
Moosend 8.2756.194
(74.85 %) 		1.969
(23.79 %) 		112
(1.35 %)
GetResponse 8.1966.131
(74.80 %) 		1.962
(23.94 %) 		103
(1.26 %)
Mailify 7.4195.366
(72.33 %) 		1.925
(25.95 %) 		128
(1.73 %)
CleverReach 8.0755.740
(71.08 %) 		2.239
(27.73 %) 		96
(1.19 %)
CampaignMonitor 7.6845.457
(71.02 %) 		2.085
(27.13 %) 		142
(1.85 %)
Mailjet 8.0395.681
(70.67 %) 		2.228
(27.71 %) 		130
(1.62 %)
SendPulse 8.6326.032
(69.88 %) 		2.502
(28.99 %) 		98
(1.14 %)
Rapidmail 7.8835.483
(69.55 %) 		2.290
(29.05 %) 		110
(1.40 %)
Klick-Tipp 7.6395.226
(68.41 %) 		2.327
(30.46 %) 		86
(1.13 %)
MailChimp 8.1185.472
(67.41 %) 		2.474
(30.48 %) 		172
(2.12 %)
MailerLite 8.0275.273
(65.69 %) 		2.582
(32.17 %) 		172
(2.14 %)
SendInBlue 8.5675.405
(63.09 %) 		2.906
(33.92 %) 		256
(2.99 %)
ActiveCampaign 7.9344.985
(62.83 %) 		2.840
(35.80 %) 		109
(1.37 %)
ConvertKit 7.7604.848
(62.47 %) 		2.734
(35.23 %) 		178
(2.29 %)
HubSpot 8.2455.130
(62.22 %) 		2.942
(35.68 %) 		173
(2.10 %)
Benchmark Email 8.1104.905
(60.48 %) 		2.937
(36.21 %) 		268
(3.30 %)
Constant Contact 8.1514.845
(59.44 %) 		3.109
(38.14 %) 		197
(2.42 %)
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SendInBlue email deliverability providers comparison 2020 (August)
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Email deliverability rates for SendInBlue and other providers comparison

63.09 % of 8.567 emails sent with SendInBlue ended up in the recipient's main mailbox. 33.92 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.99 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
AWeber 77.00 %
(6.158) 		21.86 %
(1.748) 		1.14 %
(91)
Clever Elements 76.34 %
(6.313) 		22.64 %
(1.872) 		1.03 %
(85)
Moosend 74.85 %
(6.194) 		23.79 %
(1.969) 		1.35 %
(112)
GetResponse 74.80 %
(6.131) 		23.94 %
(1.962) 		1.26 %
(103)
Mailify 72.33 %
(5.366) 		25.95 %
(1.925) 		1.73 %
(128)
CleverReach 71.08 %
(5.740) 		27.73 %
(2.239) 		1.19 %
(96)
CampaignMonitor 71.02 %
(5.457) 		27.13 %
(2.085) 		1.85 %
(142)
Mailjet 70.67 %
(5.681) 		27.71 %
(2.228) 		1.62 %
(130)
SendPulse 69.88 %
(6.032) 		28.99 %
(2.502) 		1.14 %
(98)
Rapidmail 69.55 %
(5.483) 		29.05 %
(2.290) 		1.40 %
(110)
Klick-Tipp 68.41 %
(5.226) 		30.46 %
(2.327) 		1.13 %
(86)
MailChimp 67.41 %
(5.472) 		30.48 %
(2.474) 		2.12 %
(172)
MailerLite 65.69 %
(5.273) 		32.17 %
(2.582) 		2.14 %
(172)
SendInBlue 63.09 %
(5.405) 		33.92 %
(2.906) 		2.99 %
(256)
ActiveCampaign 62.83 %
(4.985) 		35.80 %
(2.840) 		1.37 %
(109)
ConvertKit 62.47 %
(4.848) 		35.23 %
(2.734) 		2.29 %
(178)
HubSpot 62.22 %
(5.130) 		35.68 %
(2.942) 		2.10 %
(173)
Benchmark Email 60.48 %
(4.905) 		36.21 %
(2.937) 		3.30 %
(268)
Constant Contact 59.44 %
(4.845) 		38.14 %
(3.109) 		2.42 %
(197)
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SendInBlue email deliverability rates providers comparison 2020 (August)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Food & Drink, Clothing, Home & Garden, Other and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Job & Career and Elektronics.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 5623851611668.51 %28.65 %2.85 %
Clothing 7044822012168.47 %28.55 %2.98 %
Home & Garden 4943381421468.42 %28.74 %2.83 %
Other 7264912122367.63 %29.20 %3.17 %
Pets 7344962162267.57 %29.43 %3.00 %
Entertainment 6884332361962.94 %34.30 %2.76 %
Sport & Fitness 6994382402162.66 %34.33 %3.00 %
Cosmetics & Beauty 5893692031762.65 %34.47 %2.89 %
Elektronics 7574742592462.62 %34.21 %3.17 %
Job & Career 5993752061862.60 %34.39 %3.01 %
Health 6373672502057.61 %39.25 %3.14 %
Finance 7114092812157.52 %39.52 %2.95 %
Dating 6673482992052.17 %44.83 %3.00 %
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SendInBlue email deliverability by category 2020 (August)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, Mail.com and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 8525752512667.49 %29.46 %3.05 %
Mail.com 9226052892865.62 %31.34 %3.04 %
Zoho Mail 8515512752564.75 %32.31 %2.94 %
AOL Mail 8825702872564.63 %32.54 %2.83 %
Yahoo Mail 8035142632664.01 %32.75 %3.24 %
ProtonMail 9065783022663.80 %33.33 %2.87 %
Yandex Mail 8525352912662.79 %34.15 %3.05 %
GMX Mail 7034282542160.88 %36.13 %2.99 %
Outlook Mail 8945303392559.28 %37.92 %2.80 %
Gmail 9025193552857.54 %39.36 %3.10 %
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SendInBlue email deliverability by email service provider 2020 (August)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

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References and Resources

Further resources and references for SendInBlue.

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