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SendInBlue Email Deliverability Report for the year 2023 (November)

In this email deliverability report for SendInBlue (November 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.810 emails were sent with SendInBlue. A total of 5.464 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.077 emails ended up in the spam folder. 269 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Klick-Tipp 6.8145.853
(85.90 %) 		763
(11.20 %) 		198
(2.91 %)
ActiveCampaign 6.7175.734
(85.37 %) 		780
(11.61 %) 		203
(3.02 %)
CampaignMonitor 6.8865.878
(85.36 %) 		787
(11.43 %) 		221
(3.21 %)
GetResponse 6.8595.782
(84.30 %) 		843
(12.29 %) 		234
(3.41 %)
Mailjet 6.8635.742
(83.67 %) 		881
(12.84 %) 		240
(3.50 %)
AWeber 6.7685.658
(83.60 %) 		897
(13.25 %) 		213
(3.15 %)
HubSpot 6.6215.519
(83.36 %) 		886
(13.38 %) 		216
(3.26 %)
CleverReach 6.7535.624
(83.28 %) 		888
(13.15 %) 		241
(3.57 %)
Moosend 6.9025.744
(83.22 %) 		910
(13.18 %) 		248
(3.59 %)
Rapidmail 6.8805.630
(81.83 %) 		977
(14.20 %) 		273
(3.97 %)
MailChimp 6.6655.401
(81.04 %) 		996
(14.94 %) 		268
(4.02 %)
Mailify 6.7255.432
(80.77 %) 		971
(14.44 %) 		322
(4.79 %)
ConvertKit 6.7895.465
(80.50 %) 		1.037
(15.27 %) 		287
(4.23 %)
SendInBlue 6.8105.464
(80.23 %) 		1.077
(15.81 %) 		269
(3.95 %)
Benchmark Email 6.8285.463
(80.01 %) 		1.051
(15.39 %) 		314
(4.60 %)
MailerLite 6.8235.428
(79.55 %) 		1.080
(15.83 %) 		315
(4.62 %)
Constant Contact 6.9355.488
(79.13 %) 		1.148
(16.55 %) 		299
(4.31 %)
Clever Elements 6.5675.109
(77.80 %) 		1.159
(17.65 %) 		299
(4.55 %)
SendPulse 6.9615.412
(77.75 %) 		1.203
(17.28 %) 		346
(4.97 %)
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SendInBlue email deliverability providers comparison 2023 (November)
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Email deliverability rates for SendInBlue and other providers comparison

80.23 % of 6.810 emails sent with SendInBlue ended up in the recipient's main mailbox. 15.81 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.95 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Klick-Tipp 85.90 %
(5.853) 		11.20 %
(763) 		2.91 %
(198)
ActiveCampaign 85.37 %
(5.734) 		11.61 %
(780) 		3.02 %
(203)
CampaignMonitor 85.36 %
(5.878) 		11.43 %
(787) 		3.21 %
(221)
GetResponse 84.30 %
(5.782) 		12.29 %
(843) 		3.41 %
(234)
Mailjet 83.67 %
(5.742) 		12.84 %
(881) 		3.50 %
(240)
AWeber 83.60 %
(5.658) 		13.25 %
(897) 		3.15 %
(213)
HubSpot 83.36 %
(5.519) 		13.38 %
(886) 		3.26 %
(216)
CleverReach 83.28 %
(5.624) 		13.15 %
(888) 		3.57 %
(241)
Moosend 83.22 %
(5.744) 		13.18 %
(910) 		3.59 %
(248)
Rapidmail 81.83 %
(5.630) 		14.20 %
(977) 		3.97 %
(273)
MailChimp 81.04 %
(5.401) 		14.94 %
(996) 		4.02 %
(268)
Mailify 80.77 %
(5.432) 		14.44 %
(971) 		4.79 %
(322)
ConvertKit 80.50 %
(5.465) 		15.27 %
(1.037) 		4.23 %
(287)
SendInBlue 80.23 %
(5.464) 		15.81 %
(1.077) 		3.95 %
(269)
Benchmark Email 80.01 %
(5.463) 		15.39 %
(1.051) 		4.60 %
(314)
MailerLite 79.55 %
(5.428) 		15.83 %
(1.080) 		4.62 %
(315)
Constant Contact 79.13 %
(5.488) 		16.55 %
(1.148) 		4.31 %
(299)
Clever Elements 77.80 %
(5.109) 		17.65 %
(1.159) 		4.55 %
(299)
SendPulse 77.75 %
(5.412) 		17.28 %
(1.203) 		4.97 %
(346)
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SendInBlue email deliverability rates providers comparison 2023 (November)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Food & Drink, Other, Home & Garden, Clothing and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Sport & Fitness, Health and Dating.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 487409651383.98 %13.35 %2.67 %
Other 488404711382.79 %14.55 %2.66 %
Home & Garden 502414691982.47 %13.75 %3.78 %
Clothing 542445772082.10 %14.21 %3.69 %
Pets 561455832381.11 %14.80 %4.10 %
Elektronics 530427802380.57 %15.09 %4.34 %
Entertainment 539432872080.15 %16.14 %3.71 %
Cosmetics & Beauty 551441862480.04 %15.61 %4.36 %
Dating 537429961279.89 %17.88 %2.23 %
Health 545431912379.08 %16.70 %4.22 %
Sport & Fitness 505393862677.82 %17.03 %5.15 %
Job & Career 514398932377.43 %18.09 %4.47 %
Finance 509386933075.83 %18.27 %5.89 %
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SendInBlue email deliverability by category 2023 (November)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, ProtonMail and Mail.com. The delivery rates were worst for the email providers Outlook Mail, Gmail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 696582942083.62 %13.51 %2.87 %
ProtonMail 663548902582.65 %13.57 %3.77 %
Mail.com 7185871131881.75 %15.74 %2.51 %
Zoho Mail 7005661052980.86 %15.00 %4.14 %
GMX Mail 648517953679.78 %14.66 %5.56 %
Yahoo Mail 6415111062479.72 %16.54 %3.74 %
AOL Mail 6575181063378.84 %16.13 %5.02 %
Yandex Mail 6985491232678.65 %17.62 %3.72 %
Gmail 7325751292878.55 %17.62 %3.83 %
Outlook Mail 6575111163077.78 %17.66 %4.57 %
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SendInBlue email deliverability by email service provider 2023 (November)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

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References and Resources

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