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MailChimp Email Deliverability Report for the year 2019 (December)

In this email deliverability report for MailChimp (December 2019), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 8.226 emails were sent with MailChimp. A total of 5.412 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.610 emails ended up in the spam folder. 204 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 8.4956.485
(76.34 %) 		1.910
(22.48 %) 		100
(1.18 %)
GetResponse 7.9136.028
(76.18 %) 		1.789
(22.61 %) 		96
(1.21 %)
AWeber 8.1145.958
(73.43 %) 		2.055
(25.33 %) 		101
(1.24 %)
Clever Elements 8.0595.888
(73.06 %) 		2.051
(25.45 %) 		120
(1.49 %)
SendPulse 7.9615.631
(70.73 %) 		2.214
(27.81 %) 		116
(1.46 %)
Newsletter2Go 8.0415.628
(69.99 %) 		2.334
(29.03 %) 		79
(0.98 %)
Moosend 8.0725.555
(68.82 %) 		2.341
(29.00 %) 		176
(2.18 %)
CleverReach 7.9505.410
(68.05 %) 		2.414
(30.36 %) 		126
(1.58 %)
Klick-Tipp 7.8745.226
(66.37 %) 		2.550
(32.39 %) 		98
(1.24 %)
MailChimp 8.2265.412
(65.79 %) 		2.610
(31.73 %) 		204
(2.48 %)
Constant Contact 8.6045.616
(65.27 %) 		2.727
(31.69 %) 		261
(3.03 %)
HubSpot 8.2235.335
(64.88 %) 		2.779
(33.80 %) 		109
(1.33 %)
Rapidmail 7.8555.068
(64.52 %) 		2.677
(34.08 %) 		110
(1.40 %)
ConvertKit 7.7625.008
(64.52 %) 		2.569
(33.10 %) 		185
(2.38 %)
Mailify 7.7374.939
(63.84 %) 		2.668
(34.48 %) 		130
(1.68 %)
CampaignMonitor 8.5185.298
(62.20 %) 		3.046
(35.76 %) 		174
(2.04 %)
MailerLite 8.2805.093
(61.51 %) 		2.974
(35.92 %) 		213
(2.57 %)
Mailjet 8.2535.002
(60.61 %) 		3.099
(37.55 %) 		152
(1.84 %)
SendInBlue 8.2794.692
(56.67 %) 		3.346
(40.42 %) 		241
(2.91 %)
Benchmark Email 8.2074.509
(54.94 %) 		3.409
(41.54 %) 		289
(3.52 %)
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MailChimp email deliverability providers comparison 2019 (December)
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Email deliverability rates for MailChimp and other providers comparison

65.79 % of 8.226 emails sent with MailChimp ended up in the recipient's main mailbox. 31.73 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.48 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 76.34 %
(6.485) 		22.48 %
(1.910) 		1.18 %
(100)
GetResponse 76.18 %
(6.028) 		22.61 %
(1.789) 		1.21 %
(96)
AWeber 73.43 %
(5.958) 		25.33 %
(2.055) 		1.24 %
(101)
Clever Elements 73.06 %
(5.888) 		25.45 %
(2.051) 		1.49 %
(120)
SendPulse 70.73 %
(5.631) 		27.81 %
(2.214) 		1.46 %
(116)
Newsletter2Go 69.99 %
(5.628) 		29.03 %
(2.334) 		0.98 %
(79)
Moosend 68.82 %
(5.555) 		29.00 %
(2.341) 		2.18 %
(176)
CleverReach 68.05 %
(5.410) 		30.36 %
(2.414) 		1.58 %
(126)
Klick-Tipp 66.37 %
(5.226) 		32.39 %
(2.550) 		1.24 %
(98)
MailChimp 65.79 %
(5.412) 		31.73 %
(2.610) 		2.48 %
(204)
Constant Contact 65.27 %
(5.616) 		31.69 %
(2.727) 		3.03 %
(261)
HubSpot 64.88 %
(5.335) 		33.80 %
(2.779) 		1.33 %
(109)
Rapidmail 64.52 %
(5.068) 		34.08 %
(2.677) 		1.40 %
(110)
ConvertKit 64.52 %
(5.008) 		33.10 %
(2.569) 		2.38 %
(185)
Mailify 63.84 %
(4.939) 		34.48 %
(2.668) 		1.68 %
(130)
CampaignMonitor 62.20 %
(5.298) 		35.76 %
(3.046) 		2.04 %
(174)
MailerLite 61.51 %
(5.093) 		35.92 %
(2.974) 		2.57 %
(213)
Mailjet 60.61 %
(5.002) 		37.55 %
(3.099) 		1.84 %
(152)
SendInBlue 56.67 %
(4.692) 		40.42 %
(3.346) 		2.91 %
(241)
Benchmark Email 54.94 %
(4.509) 		41.54 %
(3.409) 		3.52 %
(289)
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MailChimp email deliverability rates providers comparison 2019 (December)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Other, Home & Garden, Clothing, Food & Drink and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Cosmetics & Beauty and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Other 6344511671671.14 %26.34 %2.52 %
Home & Garden 5754081531470.96 %26.61 %2.43 %
Clothing 5894151601470.46 %27.16 %2.38 %
Food & Drink 7195041971870.10 %27.40 %2.50 %
Pets 6724711841770.09 %27.38 %2.53 %
Sport & Fitness 6224111961566.08 %31.51 %2.41 %
Job & Career 6114031931565.96 %31.59 %2.45 %
Elektronics 6534272101665.39 %32.16 %2.45 %
Entertainment 5573641801365.35 %32.32 %2.33 %
Cosmetics & Beauty 7244662401864.36 %33.15 %2.49 %
Health 6323862291761.08 %36.23 %2.69 %
Finance 5823482201459.79 %37.80 %2.41 %
Dating 6563582811754.57 %42.84 %2.59 %
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MailChimp email deliverability by category 2019 (December)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 8756142402170.17 %27.43 %2.40 %
Zoho Mail 7755252331767.74 %30.06 %2.19 %
Mail.com 9826632952467.52 %30.04 %2.44 %
AOL Mail 7685182302067.45 %29.95 %2.60 %
Yahoo Mail 9346282812567.24 %30.09 %2.68 %
ProtonMail 8715772722266.25 %31.23 %2.53 %
Yandex Mail 6874502221565.50 %32.31 %2.18 %
GMX Mail 7374672502063.36 %33.92 %2.71 %
Outlook Mail 7414582651861.81 %35.76 %2.43 %
Gmail 8565123222259.81 %37.62 %2.57 %
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MailChimp email deliverability by email service provider 2019 (December)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

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References and Resources

Further resources and references for MailChimp.

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