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MailChimp Email Deliverability Report for the year 2023 (February)

In this email deliverability report for MailChimp (February 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.708 emails were sent with MailChimp. A total of 5.318 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.086 emails ended up in the spam folder. 304 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.8565.834
(85.09 %) 		811
(11.83 %) 		211
(3.08 %)
ActiveCampaign 6.9245.883
(84.97 %) 		815
(11.77 %) 		226
(3.26 %)
Klick-Tipp 6.7925.760
(84.81 %) 		789
(11.62 %) 		243
(3.58 %)
CampaignMonitor 7.0625.964
(84.45 %) 		829
(11.74 %) 		269
(3.81 %)
Rapidmail 6.8485.777
(84.36 %) 		839
(12.25 %) 		232
(3.39 %)
Mailjet 6.6605.615
(84.31 %) 		797
(11.97 %) 		248
(3.72 %)
CleverReach 6.9145.746
(83.11 %) 		907
(13.12 %) 		261
(3.77 %)
Moosend 6.7835.632
(83.03 %) 		901
(13.28 %) 		250
(3.69 %)
HubSpot 6.8465.677
(82.92 %) 		947
(13.83 %) 		222
(3.24 %)
AWeber 7.0125.789
(82.56 %) 		947
(13.51 %) 		276
(3.94 %)
SendInBlue 6.8395.595
(81.81 %) 		995
(14.55 %) 		249
(3.64 %)
Benchmark Email 6.8585.552
(80.96 %) 		1.045
(15.24 %) 		261
(3.81 %)
ConvertKit 6.6585.382
(80.84 %) 		1.010
(15.17 %) 		266
(4.00 %)
Constant Contact 6.8875.537
(80.40 %) 		1.051
(15.26 %) 		299
(4.34 %)
Mailify 6.8645.517
(80.38 %) 		1.034
(15.06 %) 		313
(4.56 %)
MailerLite 6.6095.284
(79.95 %) 		1.058
(16.01 %) 		267
(4.04 %)
MailChimp 6.7085.318
(79.28 %) 		1.086
(16.19 %) 		304
(4.53 %)
SendPulse 6.7745.258
(77.62 %) 		1.202
(17.74 %) 		314
(4.64 %)
Clever Elements 6.8485.200
(75.93 %) 		1.304
(19.04 %) 		344
(5.02 %)
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MailChimp email deliverability providers comparison 2023 (February)
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Email deliverability rates for MailChimp and other providers comparison

79.28 % of 6.708 emails sent with MailChimp ended up in the recipient's main mailbox. 16.19 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.53 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 85.09 %
(5.834) 		11.83 %
(811) 		3.08 %
(211)
ActiveCampaign 84.97 %
(5.883) 		11.77 %
(815) 		3.26 %
(226)
Klick-Tipp 84.81 %
(5.760) 		11.62 %
(789) 		3.58 %
(243)
CampaignMonitor 84.45 %
(5.964) 		11.74 %
(829) 		3.81 %
(269)
Rapidmail 84.36 %
(5.777) 		12.25 %
(839) 		3.39 %
(232)
Mailjet 84.31 %
(5.615) 		11.97 %
(797) 		3.72 %
(248)
CleverReach 83.11 %
(5.746) 		13.12 %
(907) 		3.77 %
(261)
Moosend 83.03 %
(5.632) 		13.28 %
(901) 		3.69 %
(250)
HubSpot 82.92 %
(5.677) 		13.83 %
(947) 		3.24 %
(222)
AWeber 82.56 %
(5.789) 		13.51 %
(947) 		3.94 %
(276)
SendInBlue 81.81 %
(5.595) 		14.55 %
(995) 		3.64 %
(249)
Benchmark Email 80.96 %
(5.552) 		15.24 %
(1.045) 		3.81 %
(261)
ConvertKit 80.84 %
(5.382) 		15.17 %
(1.010) 		4.00 %
(266)
Constant Contact 80.40 %
(5.537) 		15.26 %
(1.051) 		4.34 %
(299)
Mailify 80.38 %
(5.517) 		15.06 %
(1.034) 		4.56 %
(313)
MailerLite 79.95 %
(5.284) 		16.01 %
(1.058) 		4.04 %
(267)
MailChimp 79.28 %
(5.318) 		16.19 %
(1.086) 		4.53 %
(304)
SendPulse 77.62 %
(5.258) 		17.74 %
(1.202) 		4.64 %
(314)
Clever Elements 75.93 %
(5.200) 		19.04 %
(1.304) 		5.02 %
(344)
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MailChimp email deliverability rates providers comparison 2023 (February)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Food & Drink, Clothing, Elektronics, Other and Home & Garden resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Finance, Entertainment, Cosmetics & Beauty and Dating.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 512427731283.40 %14.26 %2.34 %
Clothing 476390662081.93 %13.87 %4.20 %
Elektronics 543442792281.40 %14.55 %4.05 %
Other 537434812280.82 %15.08 %4.10 %
Home & Garden 515416722780.78 %13.98 %5.24 %
Pets 542431822979.52 %15.13 %5.35 %
Sport & Fitness 478377831878.87 %17.36 %3.77 %
Health 497389862278.27 %17.30 %4.43 %
Dating 506395941778.06 %18.58 %3.36 %
Cosmetics & Beauty 522403873277.20 %16.67 %6.13 %
Entertainment 532410893377.07 %16.73 %6.20 %
Finance 493379902476.88 %18.26 %4.87 %
Job & Career 5554251042676.58 %18.74 %4.68 %
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MailChimp email deliverability by category 2023 (February)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, Mail.com and ProtonMail. The delivery rates were worst for the email providers Outlook Mail, Gmail and AOL Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 605499881882.48 %14.55 %2.98 %
Mail.com 6495301021781.66 %15.72 %2.62 %
ProtonMail 675551943081.63 %13.93 %4.44 %
GMX Mail 6845561012781.29 %14.77 %3.95 %
Zoho Mail 662537982781.12 %14.80 %4.08 %
Yahoo Mail 6585241112379.64 %16.87 %3.50 %
Yandex Mail 7185531313477.02 %18.25 %4.74 %
AOL Mail 6915291174576.56 %16.93 %6.51 %
Gmail 6765171233676.48 %18.20 %5.33 %
Outlook Mail 6905221214775.65 %17.54 %6.81 %
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MailChimp email deliverability by email service provider 2023 (February)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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