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MailChimp Email Deliverability Report for the year 2022 (August)

In this email deliverability report for MailChimp (August 2022), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.927 emails were sent with MailChimp. A total of 5.548 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.114 emails ended up in the spam folder. 265 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.8305.914
(86.59 %) 		717
(10.50 %) 		199
(2.91 %)
CleverReach 6.8915.908
(85.74 %) 		783
(11.36 %) 		200
(2.90 %)
GetResponse 6.6435.673
(85.40 %) 		739
(11.12 %) 		231
(3.48 %)
CampaignMonitor 6.7995.783
(85.06 %) 		815
(11.99 %) 		201
(2.96 %)
Klick-Tipp 6.8925.773
(83.76 %) 		874
(12.68 %) 		245
(3.55 %)
Mailjet 6.7985.645
(83.04 %) 		911
(13.40 %) 		242
(3.56 %)
HubSpot 6.6585.528
(83.03 %) 		896
(13.46 %) 		234
(3.51 %)
ConvertKit 6.8885.718
(83.01 %) 		933
(13.55 %) 		237
(3.44 %)
Rapidmail 7.0465.791
(82.19 %) 		968
(13.74 %) 		287
(4.07 %)
Mailify 6.7905.572
(82.06 %) 		939
(13.83 %) 		279
(4.11 %)
AWeber 6.8805.635
(81.90 %) 		1.004
(14.59 %) 		241
(3.50 %)
Moosend 6.8385.567
(81.41 %) 		999
(14.61 %) 		272
(3.98 %)
SendInBlue 6.6855.404
(80.84 %) 		994
(14.87 %) 		287
(4.29 %)
MailChimp 6.9275.548
(80.09 %) 		1.114
(16.08 %) 		265
(3.83 %)
MailerLite 6.6385.298
(79.81 %) 		1.045
(15.74 %) 		295
(4.44 %)
Benchmark Email 6.8855.466
(79.39 %) 		1.108
(16.09 %) 		311
(4.52 %)
Constant Contact 6.9325.486
(79.14 %) 		1.164
(16.79 %) 		282
(4.07 %)
SendPulse 6.9575.345
(76.83 %) 		1.258
(18.08 %) 		354
(5.09 %)
Clever Elements 6.8485.194
(75.85 %) 		1.316
(19.22 %) 		338
(4.94 %)
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MailChimp email deliverability providers comparison 2022 (August)
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Email deliverability rates for MailChimp and other providers comparison

80.09 % of 6.927 emails sent with MailChimp ended up in the recipient's main mailbox. 16.08 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.83 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.59 %
(5.914) 		10.50 %
(717) 		2.91 %
(199)
CleverReach 85.74 %
(5.908) 		11.36 %
(783) 		2.90 %
(200)
GetResponse 85.40 %
(5.673) 		11.12 %
(739) 		3.48 %
(231)
CampaignMonitor 85.06 %
(5.783) 		11.99 %
(815) 		2.96 %
(201)
Klick-Tipp 83.76 %
(5.773) 		12.68 %
(874) 		3.55 %
(245)
Mailjet 83.04 %
(5.645) 		13.40 %
(911) 		3.56 %
(242)
HubSpot 83.03 %
(5.528) 		13.46 %
(896) 		3.51 %
(234)
ConvertKit 83.01 %
(5.718) 		13.55 %
(933) 		3.44 %
(237)
Rapidmail 82.19 %
(5.791) 		13.74 %
(968) 		4.07 %
(287)
Mailify 82.06 %
(5.572) 		13.83 %
(939) 		4.11 %
(279)
AWeber 81.90 %
(5.635) 		14.59 %
(1.004) 		3.50 %
(241)
Moosend 81.41 %
(5.567) 		14.61 %
(999) 		3.98 %
(272)
SendInBlue 80.84 %
(5.404) 		14.87 %
(994) 		4.29 %
(287)
MailChimp 80.09 %
(5.548) 		16.08 %
(1.114) 		3.83 %
(265)
MailerLite 79.81 %
(5.298) 		15.74 %
(1.045) 		4.44 %
(295)
Benchmark Email 79.39 %
(5.466) 		16.09 %
(1.108) 		4.52 %
(311)
Constant Contact 79.14 %
(5.486) 		16.79 %
(1.164) 		4.07 %
(282)
SendPulse 76.83 %
(5.345) 		18.08 %
(1.258) 		5.09 %
(354)
Clever Elements 75.85 %
(5.194) 		19.22 %
(1.316) 		4.94 %
(338)
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MailChimp email deliverability rates providers comparison 2022 (August)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Home & Garden, Food & Drink, Clothing, Elektronics and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Health, Finance, Dating and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 506422721283.40 %14.23 %2.37 %
Food & Drink 563469791583.30 %14.03 %2.66 %
Clothing 483398671882.40 %13.87 %3.73 %
Elektronics 534440751982.40 %14.04 %3.56 %
Other 561458841981.64 %14.97 %3.39 %
Pets 529429821881.10 %15.50 %3.40 %
Entertainment 485391761880.62 %15.67 %3.71 %
Cosmetics & Beauty 509405832179.57 %16.31 %4.13 %
Sport & Fitness 534419922378.46 %17.23 %4.31 %
Dating 516400952177.52 %18.41 %4.07 %
Finance 531410962577.21 %18.08 %4.71 %
Health 5884541043077.21 %17.69 %5.10 %
Job & Career 5884531092677.04 %18.54 %4.42 %
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MailChimp email deliverability by category 2022 (August)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are ProtonMail, GMX Mail and Custom Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 676560952182.84 %14.05 %3.11 %
GMX Mail 7195931052182.48 %14.60 %2.92 %
Custom Mail 7125871002582.44 %14.04 %3.51 %
Zoho Mail 7125731073280.48 %15.03 %4.49 %
Yahoo Mail 7085691192080.37 %16.81 %2.82 %
Mail.com 7025601132979.77 %16.10 %4.13 %
AOL Mail 6665261093178.98 %16.37 %4.65 %
Yandex Mail 6915451242278.87 %17.95 %3.18 %
Outlook Mail 6545101192577.98 %18.20 %3.82 %
Gmail 6875251233976.42 %17.90 %5.68 %
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MailChimp email deliverability by email service provider 2022 (August)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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