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MailChimp Email Deliverability Report for the year 2023

In this email deliverability report for MailChimp (2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 13.348 emails were sent with MailChimp. A total of 10.730 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.036 emails ended up in the spam folder. 582 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 13.86011.893
(85.81 %) 		1.541
(11.12 %) 		426
(3.07 %)
ActiveCampaign 13.82111.821
(85.53 %) 		1.584
(11.46 %) 		416
(3.01 %)
Mailjet 13.62911.517
(84.50 %) 		1.640
(12.03 %) 		472
(3.46 %)
CampaignMonitor 13.86211.685
(84.30 %) 		1.672
(12.06 %) 		505
(3.64 %)
Klick-Tipp 13.54011.400
(84.19 %) 		1.663
(12.28 %) 		477
(3.52 %)
CleverReach 13.87711.650
(83.95 %) 		1.744
(12.57 %) 		483
(3.48 %)
Rapidmail 13.62911.413
(83.74 %) 		1.747
(12.82 %) 		469
(3.44 %)
HubSpot 13.75211.406
(82.94 %) 		1.888
(13.73 %) 		458
(3.33 %)
Moosend 13.65811.297
(82.71 %) 		1.854
(13.57 %) 		507
(3.71 %)
AWeber 13.82911.389
(82.36 %) 		1.897
(13.72 %) 		543
(3.93 %)
SendInBlue 13.46911.002
(81.68 %) 		1.946
(14.45 %) 		521
(3.87 %)
Mailify 13.86111.241
(81.10 %) 		2.053
(14.81 %) 		567
(4.09 %)
ConvertKit 13.52610.963
(81.05 %) 		2.019
(14.93 %) 		544
(4.02 %)
MailChimp 13.34810.730
(80.39 %) 		2.036
(15.25 %) 		582
(4.36 %)
MailerLite 13.42810.782
(80.29 %) 		2.105
(15.68 %) 		541
(4.03 %)
Benchmark Email 13.64210.951
(80.27 %) 		2.121
(15.55 %) 		570
(4.18 %)
Constant Contact 13.65410.839
(79.38 %) 		2.193
(16.06 %) 		622
(4.56 %)
SendPulse 13.66810.624
(77.73 %) 		2.409
(17.63 %) 		635
(4.65 %)
Clever Elements 13.68010.493
(76.70 %) 		2.513
(18.37 %) 		674
(4.93 %)
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MailChimp email deliverability providers comparison 2023
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Email deliverability rates for MailChimp and other providers comparison

80.39 % of 13.348 emails sent with MailChimp ended up in the recipient's main mailbox. 15.25 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.36 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 85.81 %
(11.893) 		11.12 %
(1.541) 		3.07 %
(426)
ActiveCampaign 85.53 %
(11.821) 		11.46 %
(1.584) 		3.01 %
(416)
Mailjet 84.50 %
(11.517) 		12.03 %
(1.640) 		3.46 %
(472)
CampaignMonitor 84.30 %
(11.685) 		12.06 %
(1.672) 		3.64 %
(505)
Klick-Tipp 84.19 %
(11.400) 		12.28 %
(1.663) 		3.52 %
(477)
CleverReach 83.95 %
(11.650) 		12.57 %
(1.744) 		3.48 %
(483)
Rapidmail 83.74 %
(11.413) 		12.82 %
(1.747) 		3.44 %
(469)
HubSpot 82.94 %
(11.406) 		13.73 %
(1.888) 		3.33 %
(458)
Moosend 82.71 %
(11.297) 		13.57 %
(1.854) 		3.71 %
(507)
AWeber 82.36 %
(11.389) 		13.72 %
(1.897) 		3.93 %
(543)
SendInBlue 81.68 %
(11.002) 		14.45 %
(1.946) 		3.87 %
(521)
Mailify 81.10 %
(11.241) 		14.81 %
(2.053) 		4.09 %
(567)
ConvertKit 81.05 %
(10.963) 		14.93 %
(2.019) 		4.02 %
(544)
MailChimp 80.39 %
(10.730) 		15.25 %
(2.036) 		4.36 %
(582)
MailerLite 80.29 %
(10.782) 		15.68 %
(2.105) 		4.03 %
(541)
Benchmark Email 80.27 %
(10.951) 		15.55 %
(2.121) 		4.18 %
(570)
Constant Contact 79.38 %
(10.839) 		16.06 %
(2.193) 		4.56 %
(622)
SendPulse 77.73 %
(10.624) 		17.63 %
(2.409) 		4.65 %
(635)
Clever Elements 76.70 %
(10.493) 		18.37 %
(2.513) 		4.93 %
(674)
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MailChimp email deliverability rates providers comparison 2023
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Clothing, Food & Drink, Elektronics, Home & Garden and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Dating, Cosmetics & Beauty and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 9998331353183.38 %13.51 %3.10 %
Food & Drink 1.0528771423383.37 %13.50 %3.14 %
Elektronics 1.0548701473782.54 %13.95 %3.51 %
Home & Garden 1.0668741395381.99 %13.04 %4.97 %
Other 1.0228351464181.70 %14.29 %4.01 %
Pets 1.0648581495780.64 %14.00 %5.36 %
Sport & Fitness 1.0358231694379.52 %16.33 %4.15 %
Health 9567601564079.50 %16.32 %4.18 %
Entertainment 1.0258121605379.22 %15.61 %5.17 %
Cosmetics & Beauty 9847771545378.96 %15.65 %5.39 %
Dating 1.0268051794278.46 %17.45 %4.09 %
Job & Career 1.0648281884877.82 %17.67 %4.51 %
Finance 1.0017781725177.72 %17.18 %5.09 %
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MailChimp email deliverability by category 2023
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, ProtonMail and Zoho Mail. The delivery rates were worst for the email providers Outlook Mail, Yandex Mail and AOL Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 1.2741.0641674383.52 %13.11 %3.38 %
ProtonMail 1.3151.0951724883.27 %13.08 %3.65 %
Zoho Mail 1.3341.1031884382.68 %14.09 %3.22 %
Mail.com 1.2871.0611873982.44 %14.53 %3.03 %
GMX Mail 1.3641.1181925481.96 %14.08 %3.96 %
Yahoo Mail 1.2921.0332065379.95 %15.94 %4.10 %
Gmail 1.3601.0642336378.24 %17.13 %4.63 %
AOL Mail 1.3431.0462178077.89 %16.16 %5.96 %
Yandex Mail 1.3641.0582357177.57 %17.23 %5.21 %
Outlook Mail 1.4151.0882398876.89 %16.89 %6.22 %
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MailChimp email deliverability by email service provider 2023
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

MailChimp
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References and Resources

Further resources and references for MailChimp.

No references or resources found.