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MailChimp Email Deliverability Report for the year 2023
In this email deliverability report for MailChimp (2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
Email deliverability for MailChimp and other providers comparison
A total of 81.679 emails were sent with MailChimp. A total of 65.940 emails were delivered to the recipient's main mailbox. Of all emails sent, 12.356 emails ended up in the spam folder. 3.383 emails were lost on the way to the recipients.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|---|
| GetResponse | 81.886 | 70.136 (85.65 %) | 9.115 (11.13 %) | 2.635 (3.22 %) |
| ActiveCampaign | 81.889 | 70.017 (85.50 %) | 9.285 (11.34 %) | 2.587 (3.16 %) |
| CampaignMonitor | 82.259 | 69.551 (84.55 %) | 9.928 (12.07 %) | 2.780 (3.38 %) |
| Mailjet | 81.752 | 68.985 (84.38 %) | 10.038 (12.28 %) | 2.729 (3.34 %) |
| Klick-Tipp | 81.204 | 68.467 (84.31 %) | 10.003 (12.32 %) | 2.734 (3.37 %) |
| CleverReach | 81.651 | 68.734 (84.18 %) | 10.148 (12.43 %) | 2.769 (3.39 %) |
| HubSpot | 82.168 | 68.368 (83.21 %) | 10.908 (13.28 %) | 2.892 (3.52 %) |
| Rapidmail | 81.654 | 67.795 (83.03 %) | 10.822 (13.25 %) | 3.037 (3.72 %) |
| Moosend | 81.900 | 67.048 (81.87 %) | 11.614 (14.18 %) | 3.238 (3.95 %) |
| AWeber | 81.618 | 66.727 (81.76 %) | 11.744 (14.39 %) | 3.147 (3.86 %) |
| Mailify | 82.228 | 66.939 (81.41 %) | 11.928 (14.51 %) | 3.361 (4.09 %) |
| ConvertKit | 82.509 | 67.099 (81.32 %) | 12.064 (14.62 %) | 3.346 (4.06 %) |
| MailChimp | 81.679 | 65.940 (80.73 %) | 12.356 (15.13 %) | 3.383 (4.14 %) |
| SendInBlue | 81.620 | 65.895 (80.73 %) | 12.427 (15.23 %) | 3.298 (4.04 %) |
| Benchmark Email | 82.113 | 66.221 (80.65 %) | 12.424 (15.13 %) | 3.468 (4.22 %) |
| Constant Contact | 81.865 | 65.031 (79.44 %) | 13.305 (16.25 %) | 3.529 (4.31 %) |
| MailerLite | 81.267 | 64.432 (79.28 %) | 13.185 (16.22 %) | 3.650 (4.49 %) |
| SendPulse | 81.951 | 64.049 (78.16 %) | 14.141 (17.26 %) | 3.761 (4.59 %) |
| Clever Elements | 81.523 | 62.475 (76.63 %) | 15.032 (18.44 %) | 4.016 (4.93 %) |
Email deliverability rates for MailChimp and other providers comparison
80.73 % of 81.679 emails sent with MailChimp ended up in the recipient's main mailbox. 15.13 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.14 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| GetResponse | 85.65 % (70.136) | 11.13 % (9.115) | 3.22 % (2.635) |
| ActiveCampaign | 85.50 % (70.017) | 11.34 % (9.285) | 3.16 % (2.587) |
| CampaignMonitor | 84.55 % (69.551) | 12.07 % (9.928) | 3.38 % (2.780) |
| Mailjet | 84.38 % (68.985) | 12.28 % (10.038) | 3.34 % (2.729) |
| Klick-Tipp | 84.31 % (68.467) | 12.32 % (10.003) | 3.37 % (2.734) |
| CleverReach | 84.18 % (68.734) | 12.43 % (10.148) | 3.39 % (2.769) |
| HubSpot | 83.21 % (68.368) | 13.28 % (10.908) | 3.52 % (2.892) |
| Rapidmail | 83.03 % (67.795) | 13.25 % (10.822) | 3.72 % (3.037) |
| Moosend | 81.87 % (67.048) | 14.18 % (11.614) | 3.95 % (3.238) |
| AWeber | 81.76 % (66.727) | 14.39 % (11.744) | 3.86 % (3.147) |
| Mailify | 81.41 % (66.939) | 14.51 % (11.928) | 4.09 % (3.361) |
| ConvertKit | 81.32 % (67.099) | 14.62 % (12.064) | 4.06 % (3.346) |
| MailChimp | 80.73 % (65.940) | 15.13 % (12.356) | 4.14 % (3.383) |
| SendInBlue | 80.73 % (65.895) | 15.23 % (12.427) | 4.04 % (3.298) |
| Benchmark Email | 80.65 % (66.221) | 15.13 % (12.424) | 4.22 % (3.468) |
| Constant Contact | 79.44 % (65.031) | 16.25 % (13.305) | 4.31 % (3.529) |
| MailerLite | 79.28 % (64.432) | 16.22 % (13.185) | 4.49 % (3.650) |
| SendPulse | 78.16 % (64.049) | 17.26 % (14.141) | 4.59 % (3.761) |
| Clever Elements | 76.63 % (62.475) | 18.44 % (15.032) | 4.93 % (4.016) |
Email deliverability by category
The delivery of the emails with MailChimp in the categories Food & Drink, Home & Garden, Clothing, Elektronics and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Dating, Finance, Sport & Fitness and Health.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Food & Drink | 6.459 | 5.399 | 856 | 204 | 83.59 % | 13.25 % | 3.16 % |
| Home & Garden | 6.423 | 5.342 | 841 | 240 | 83.17 % | 13.09 % | 3.74 % |
| Clothing | 6.200 | 5.154 | 822 | 224 | 83.13 % | 13.26 % | 3.61 % |
| Elektronics | 6.305 | 5.180 | 889 | 236 | 82.16 % | 14.10 % | 3.74 % |
| Other | 6.268 | 5.129 | 896 | 243 | 81.83 % | 14.29 % | 3.88 % |
| Pets | 6.165 | 5.035 | 876 | 254 | 81.67 % | 14.21 % | 4.12 % |
| Cosmetics & Beauty | 6.238 | 5.030 | 957 | 251 | 80.63 % | 15.34 % | 4.02 % |
| Entertainment | 6.216 | 4.989 | 946 | 281 | 80.26 % | 15.22 % | 4.52 % |
| Health | 6.268 | 4.990 | 1.012 | 266 | 79.61 % | 16.15 % | 4.24 % |
| Sport & Fitness | 6.175 | 4.893 | 1.000 | 282 | 79.24 % | 16.19 % | 4.57 % |
| Finance | 6.386 | 5.013 | 1.091 | 282 | 78.50 % | 17.08 % | 4.42 % |
| Dating | 6.334 | 4.932 | 1.091 | 311 | 77.87 % | 17.22 % | 4.91 % |
| Job & Career | 6.242 | 4.854 | 1.079 | 309 | 77.76 % | 17.29 % | 4.95 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, ProtonMail and Zoho Mail. The delivery rates were worst for the email providers Outlook Mail, Gmail and Yandex Mail.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Custom Mail | 8.260 | 6.867 | 1.088 | 305 | 83.14 % | 13.17 % | 3.69 % |
| ProtonMail | 8.075 | 6.694 | 1.057 | 324 | 82.90 % | 13.09 % | 4.01 % |
| Zoho Mail | 8.034 | 6.617 | 1.115 | 302 | 82.36 % | 13.88 % | 3.76 % |
| GMX Mail | 8.233 | 6.773 | 1.150 | 310 | 82.27 % | 13.97 % | 3.77 % |
| Mail.com | 8.075 | 6.554 | 1.197 | 324 | 81.16 % | 14.82 % | 4.01 % |
| Yahoo Mail | 8.102 | 6.492 | 1.272 | 338 | 80.13 % | 15.70 % | 4.17 % |
| AOL Mail | 8.150 | 6.496 | 1.295 | 359 | 79.71 % | 15.89 % | 4.40 % |
| Yandex Mail | 8.154 | 6.437 | 1.374 | 343 | 78.94 % | 16.85 % | 4.21 % |
| Gmail | 8.197 | 6.432 | 1.387 | 378 | 78.47 % | 16.92 % | 4.61 % |
| Outlook Mail | 8.399 | 6.578 | 1.421 | 400 | 78.32 % | 16.92 % | 4.76 % |
All email deliverability reports for MailChimp
All available email deliverability reports for MailChimp.
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References and Resources
Further resources and references for MailChimp.
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