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MailChimp Email Deliverability Report for the year 2023

In this email deliverability report for MailChimp (2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 74.686 emails were sent with MailChimp. A total of 60.240 emails were delivered to the recipient's main mailbox. Of all emails sent, 11.338 emails ended up in the spam folder. 3.108 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 74.96964.157
(85.58 %)
8.403
(11.21 %)
2.409
(3.21 %)
ActiveCampaign 75.00964.127
(85.49 %)
8.510
(11.35 %)
2.372
(3.16 %)
CampaignMonitor 75.42763.845
(84.64 %)
9.051
(12.00 %)
2.531
(3.36 %)
Mailjet 74.96163.202
(84.31 %)
9.249
(12.34 %)
2.510
(3.35 %)
Klick-Tipp 74.38062.698
(84.29 %)
9.175
(12.34 %)
2.507
(3.37 %)
CleverReach 74.92963.055
(84.15 %)
9.321
(12.44 %)
2.553
(3.41 %)
HubSpot 75.35162.760
(83.29 %)
9.970
(13.23 %)
2.621
(3.48 %)
Rapidmail 74.82062.101
(83.00 %)
9.943
(13.29 %)
2.776
(3.71 %)
Moosend 75.11261.554
(81.95 %)
10.581
(14.09 %)
2.977
(3.96 %)
AWeber 74.72761.100
(81.76 %)
10.759
(14.40 %)
2.868
(3.84 %)
Mailify 75.57861.498
(81.37 %)
10.994
(14.55 %)
3.086
(4.08 %)
ConvertKit 75.54861.316
(81.16 %)
11.129
(14.73 %)
3.103
(4.11 %)
SendInBlue 74.70960.384
(80.83 %)
11.316
(15.15 %)
3.009
(4.03 %)
Benchmark Email 75.18360.712
(80.75 %)
11.313
(15.05 %)
3.158
(4.20 %)
MailChimp 74.68660.240
(80.66 %)
11.338
(15.18 %)
3.108
(4.16 %)
Constant Contact 74.95059.547
(79.45 %)
12.164
(16.23 %)
3.239
(4.32 %)
MailerLite 74.48759.075
(79.31 %)
12.059
(16.19 %)
3.353
(4.50 %)
SendPulse 75.29358.780
(78.07 %)
13.032
(17.31 %)
3.481
(4.62 %)
Clever Elements 74.87557.442
(76.72 %)
13.775
(18.40 %)
3.658
(4.89 %)
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MailChimp email deliverability providers comparison 2023
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Email deliverability rates for MailChimp and other providers comparison

80.66 % of 74.686 emails sent with MailChimp ended up in the recipient's main mailbox. 15.18 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.16 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 85.58 %
(64.157)
11.21 %
(8.403)
3.21 %
(2.409)
ActiveCampaign 85.49 %
(64.127)
11.35 %
(8.510)
3.16 %
(2.372)
CampaignMonitor 84.64 %
(63.845)
12.00 %
(9.051)
3.36 %
(2.531)
Mailjet 84.31 %
(63.202)
12.34 %
(9.249)
3.35 %
(2.510)
Klick-Tipp 84.29 %
(62.698)
12.34 %
(9.175)
3.37 %
(2.507)
CleverReach 84.15 %
(63.055)
12.44 %
(9.321)
3.41 %
(2.553)
HubSpot 83.29 %
(62.760)
13.23 %
(9.970)
3.48 %
(2.621)
Rapidmail 83.00 %
(62.101)
13.29 %
(9.943)
3.71 %
(2.776)
Moosend 81.95 %
(61.554)
14.09 %
(10.581)
3.96 %
(2.977)
AWeber 81.76 %
(61.100)
14.40 %
(10.759)
3.84 %
(2.868)
Mailify 81.37 %
(61.498)
14.55 %
(10.994)
4.08 %
(3.086)
ConvertKit 81.16 %
(61.316)
14.73 %
(11.129)
4.11 %
(3.103)
SendInBlue 80.83 %
(60.384)
15.15 %
(11.316)
4.03 %
(3.009)
Benchmark Email 80.75 %
(60.712)
15.05 %
(11.313)
4.20 %
(3.158)
MailChimp 80.66 %
(60.240)
15.18 %
(11.338)
4.16 %
(3.108)
Constant Contact 79.45 %
(59.547)
16.23 %
(12.164)
4.32 %
(3.239)
MailerLite 79.31 %
(59.075)
16.19 %
(12.059)
4.50 %
(3.353)
SendPulse 78.07 %
(58.780)
17.31 %
(13.032)
4.62 %
(3.481)
Clever Elements 76.72 %
(57.442)
18.40 %
(13.775)
4.89 %
(3.658)
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MailChimp email deliverability rates providers comparison 2023
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Food & Drink, Home & Garden, Clothing, Elektronics and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Dating, Finance, Sport & Fitness and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 5.8544.89278118183.57 %13.34 %3.09 %
Home & Garden 5.8874.89077322483.06 %13.13 %3.80 %
Clothing 5.6554.69375121182.99 %13.28 %3.73 %
Elektronics 5.7704.73481821882.05 %14.18 %3.78 %
Other 5.7344.68982122481.78 %14.32 %3.91 %
Pets 5.6534.60380824281.43 %14.29 %4.28 %
Cosmetics & Beauty 5.6894.58187723180.52 %15.42 %4.06 %
Entertainment 5.6764.56186525080.36 %15.24 %4.40 %
Health 5.7274.56492623779.69 %16.17 %4.14 %
Sport & Fitness 5.6884.50392226379.17 %16.21 %4.62 %
Finance 5.8204.57099825278.52 %17.15 %4.33 %
Dating 5.7964.5061.00128977.74 %17.27 %4.99 %
Job & Career 5.7374.45499728677.64 %17.38 %4.99 %
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MailChimp email deliverability by category 2023
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, ProtonMail and Zoho Mail. The delivery rates were worst for the email providers Outlook Mail, Gmail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 7.5266.25099727983.05 %13.25 %3.71 %
ProtonMail 7.4056.12597430682.71 %13.15 %4.13 %
Zoho Mail 7.3386.0421.02027682.34 %13.90 %3.76 %
GMX Mail 7.5346.1911.06028382.17 %14.07 %3.76 %
Mail.com 7.4156.0111.10130381.07 %14.85 %4.09 %
Yahoo Mail 7.3925.9241.16630280.14 %15.77 %4.09 %
AOL Mail 7.4635.9251.19134779.39 %15.96 %4.65 %
Yandex Mail 7.3935.8341.24831178.91 %16.88 %4.21 %
Gmail 7.5115.8921.27234778.44 %16.94 %4.62 %
Outlook Mail 7.7096.0461.30935478.43 %16.98 %4.59 %
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MailChimp email deliverability by email service provider 2023
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

MailChimp
87
/100
MailChimp
87
/100
MailChimp
87
/100

References and Resources

Further resources and references for MailChimp.

No references or resources found.