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MailChimp Email Deliverability Report for the year 2024 (January)

In this email deliverability report for MailChimp (January 2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.657 emails were sent with MailChimp. A total of 5.419 emails were delivered to the recipient's main mailbox. Of all emails sent, 983 emails ended up in the spam folder. 255 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.9166.015
(86.97 %) 		710
(10.27 %) 		191
(2.76 %)
GetResponse 6.9715.995
(86.00 %) 		747
(10.72 %) 		229
(3.29 %)
CleverReach 6.8435.745
(83.95 %) 		863
(12.61 %) 		235
(3.43 %)
Mailjet 6.8885.771
(83.78 %) 		881
(12.79 %) 		236
(3.43 %)
HubSpot 6.8995.778
(83.75 %) 		883
(12.80 %) 		238
(3.45 %)
Rapidmail 6.8445.693
(83.18 %) 		890
(13.00 %) 		261
(3.81 %)
CampaignMonitor 6.7665.624
(83.12 %) 		886
(13.09 %) 		256
(3.78 %)
Moosend 6.7075.553
(82.79 %) 		905
(13.49 %) 		249
(3.71 %)
Klick-Tipp 6.7925.583
(82.20 %) 		953
(14.03 %) 		256
(3.77 %)
AWeber 6.8975.637
(81.73 %) 		999
(14.48 %) 		261
(3.78 %)
Mailify 6.8265.574
(81.66 %) 		981
(14.37 %) 		271
(3.97 %)
MailChimp 6.6575.419
(81.40 %) 		983
(14.77 %) 		255
(3.83 %)
Benchmark Email 6.7545.488
(81.26 %) 		1.009
(14.94 %) 		257
(3.81 %)
ConvertKit 6.7615.435
(80.39 %) 		1.017
(15.04 %) 		309
(4.57 %)
Constant Contact 6.7705.415
(79.99 %) 		1.086
(16.04 %) 		269
(3.97 %)
SendInBlue 6.7045.350
(79.80 %) 		1.062
(15.84 %) 		292
(4.36 %)
SendPulse 6.8825.404
(78.52 %) 		1.159
(16.84 %) 		319
(4.64 %)
MailerLite 6.8065.323
(78.21 %) 		1.165
(17.12 %) 		318
(4.67 %)
Clever Elements 6.9215.300
(76.58 %) 		1.288
(18.61 %) 		333
(4.81 %)
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MailChimp email deliverability providers comparison 2024 (January)
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Email deliverability rates for MailChimp and other providers comparison

81.40 % of 6.657 emails sent with MailChimp ended up in the recipient's main mailbox. 14.77 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.83 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.97 %
(6.015) 		10.27 %
(710) 		2.76 %
(191)
GetResponse 86.00 %
(5.995) 		10.72 %
(747) 		3.29 %
(229)
CleverReach 83.95 %
(5.745) 		12.61 %
(863) 		3.43 %
(235)
Mailjet 83.78 %
(5.771) 		12.79 %
(881) 		3.43 %
(236)
HubSpot 83.75 %
(5.778) 		12.80 %
(883) 		3.45 %
(238)
Rapidmail 83.18 %
(5.693) 		13.00 %
(890) 		3.81 %
(261)
CampaignMonitor 83.12 %
(5.624) 		13.09 %
(886) 		3.78 %
(256)
Moosend 82.79 %
(5.553) 		13.49 %
(905) 		3.71 %
(249)
Klick-Tipp 82.20 %
(5.583) 		14.03 %
(953) 		3.77 %
(256)
AWeber 81.73 %
(5.637) 		14.48 %
(999) 		3.78 %
(261)
Mailify 81.66 %
(5.574) 		14.37 %
(981) 		3.97 %
(271)
MailChimp 81.40 %
(5.419) 		14.77 %
(983) 		3.83 %
(255)
Benchmark Email 81.26 %
(5.488) 		14.94 %
(1.009) 		3.81 %
(257)
ConvertKit 80.39 %
(5.435) 		15.04 %
(1.017) 		4.57 %
(309)
Constant Contact 79.99 %
(5.415) 		16.04 %
(1.086) 		3.97 %
(269)
SendInBlue 79.80 %
(5.350) 		15.84 %
(1.062) 		4.36 %
(292)
SendPulse 78.52 %
(5.404) 		16.84 %
(1.159) 		4.64 %
(319)
MailerLite 78.21 %
(5.323) 		17.12 %
(1.165) 		4.67 %
(318)
Clever Elements 76.58 %
(5.300) 		18.61 %
(1.288) 		4.81 %
(333)
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MailChimp email deliverability rates providers comparison 2024 (January)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Clothing, Food & Drink, Other, Home & Garden and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Dating, Entertainment, Sport & Fitness and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 499424621384.97 %12.42 %2.61 %
Food & Drink 511432651484.54 %12.72 %2.74 %
Other 486408651383.95 %13.37 %2.67 %
Home & Garden 560470721883.93 %12.86 %3.21 %
Pets 528433752082.01 %14.20 %3.79 %
Elektronics 498403682780.92 %13.65 %5.42 %
Health 530426832180.38 %15.66 %3.96 %
Finance 482387841180.29 %17.43 %2.28 %
Cosmetics & Beauty 550441812880.18 %14.73 %5.09 %
Sport & Fitness 530423862179.81 %16.23 %3.96 %
Entertainment 494394762479.76 %15.38 %4.86 %
Dating 497391832378.67 %16.70 %4.63 %
Job & Career 492387832278.66 %16.87 %4.47 %
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MailChimp email deliverability by category 2024 (January)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, ProtonMail and GMX Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 667564841984.56 %12.59 %2.85 %
ProtonMail 659551862283.61 %13.05 %3.34 %
GMX Mail 654542892382.87 %13.61 %3.52 %
Zoho Mail 688567913082.41 %13.23 %4.36 %
Yahoo Mail 6525291002381.13 %15.34 %3.53 %
Mail.com 657533972781.13 %14.76 %4.11 %
AOL Mail 6715421042580.77 %15.50 %3.73 %
Yandex Mail 6845451122779.68 %16.37 %3.95 %
Outlook Mail 6755331132978.96 %16.74 %4.30 %
Gmail 6505131073078.92 %16.46 %4.62 %
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MailChimp email deliverability by email service provider 2024 (January)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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