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MailChimp Email Deliverability Report for the year 2024 (February)

In this email deliverability report for MailChimp (February 2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.751 emails were sent with MailChimp. A total of 5.363 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.077 emails ended up in the spam folder. 311 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.6585.773
(86.71 %) 		704
(10.57 %) 		181
(2.72 %)
ActiveCampaign 6.8215.895
(86.42 %) 		745
(10.92 %) 		181
(2.65 %)
Mailjet 6.8885.895
(85.58 %) 		777
(11.28 %) 		216
(3.14 %)
CleverReach 6.8405.808
(84.91 %) 		801
(11.71 %) 		231
(3.38 %)
HubSpot 6.6685.617
(84.24 %) 		812
(12.18 %) 		239
(3.58 %)
Klick-Tipp 6.9975.874
(83.95 %) 		891
(12.73 %) 		232
(3.32 %)
CampaignMonitor 6.5165.468
(83.92 %) 		836
(12.83 %) 		212
(3.25 %)
Rapidmail 6.9525.802
(83.46 %) 		908
(13.06 %) 		242
(3.48 %)
ConvertKit 6.8555.637
(82.23 %) 		957
(13.96 %) 		261
(3.81 %)
AWeber 6.6665.475
(82.13 %) 		933
(14.00 %) 		258
(3.87 %)
SendInBlue 6.8005.535
(81.40 %) 		997
(14.66 %) 		268
(3.94 %)
Mailify 6.8225.549
(81.34 %) 		1.022
(14.98 %) 		251
(3.68 %)
Moosend 6.9735.655
(81.10 %) 		1.048
(15.03 %) 		270
(3.87 %)
Constant Contact 6.8375.516
(80.68 %) 		1.049
(15.34 %) 		272
(3.98 %)
Benchmark Email 6.7385.389
(79.98 %) 		1.077
(15.98 %) 		272
(4.04 %)
MailChimp 6.7515.363
(79.44 %) 		1.077
(15.95 %) 		311
(4.61 %)
SendPulse 6.7875.375
(79.20 %) 		1.134
(16.71 %) 		278
(4.10 %)
MailerLite 6.9885.505
(78.78 %) 		1.184
(16.94 %) 		299
(4.28 %)
Clever Elements 6.8155.153
(75.61 %) 		1.294
(18.99 %) 		368
(5.40 %)
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MailChimp email deliverability providers comparison 2024 (February)
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Email deliverability rates for MailChimp and other providers comparison

79.44 % of 6.751 emails sent with MailChimp ended up in the recipient's main mailbox. 15.95 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.61 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.71 %
(5.773) 		10.57 %
(704) 		2.72 %
(181)
ActiveCampaign 86.42 %
(5.895) 		10.92 %
(745) 		2.65 %
(181)
Mailjet 85.58 %
(5.895) 		11.28 %
(777) 		3.14 %
(216)
CleverReach 84.91 %
(5.808) 		11.71 %
(801) 		3.38 %
(231)
HubSpot 84.24 %
(5.617) 		12.18 %
(812) 		3.58 %
(239)
Klick-Tipp 83.95 %
(5.874) 		12.73 %
(891) 		3.32 %
(232)
CampaignMonitor 83.92 %
(5.468) 		12.83 %
(836) 		3.25 %
(212)
Rapidmail 83.46 %
(5.802) 		13.06 %
(908) 		3.48 %
(242)
ConvertKit 82.23 %
(5.637) 		13.96 %
(957) 		3.81 %
(261)
AWeber 82.13 %
(5.475) 		14.00 %
(933) 		3.87 %
(258)
SendInBlue 81.40 %
(5.535) 		14.66 %
(997) 		3.94 %
(268)
Mailify 81.34 %
(5.549) 		14.98 %
(1.022) 		3.68 %
(251)
Moosend 81.10 %
(5.655) 		15.03 %
(1.048) 		3.87 %
(270)
Constant Contact 80.68 %
(5.516) 		15.34 %
(1.049) 		3.98 %
(272)
Benchmark Email 79.98 %
(5.389) 		15.98 %
(1.077) 		4.04 %
(272)
MailChimp 79.44 %
(5.363) 		15.95 %
(1.077) 		4.61 %
(311)
SendPulse 79.20 %
(5.375) 		16.71 %
(1.134) 		4.10 %
(278)
MailerLite 78.78 %
(5.505) 		16.94 %
(1.184) 		4.28 %
(299)
Clever Elements 75.61 %
(5.153) 		18.99 %
(1.294) 		5.40 %
(368)
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MailChimp email deliverability rates providers comparison 2024 (February)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Elektronics, Food & Drink, Clothing, Cosmetics & Beauty and Home & Garden resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Dating, Job & Career, Sport & Fitness and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Elektronics 525431771782.10 %14.67 %3.24 %
Food & Drink 525430761981.90 %14.48 %3.62 %
Clothing 504412712181.75 %14.09 %4.17 %
Cosmetics & Beauty 514420821281.71 %15.95 %2.33 %
Home & Garden 492400682481.30 %13.82 %4.88 %
Pets 522424762281.23 %14.56 %4.21 %
Entertainment 523422841780.69 %16.06 %3.25 %
Other 544434832779.78 %15.26 %4.96 %
Health 513404872278.75 %16.96 %4.29 %
Sport & Fitness 510396862877.65 %16.86 %5.49 %
Job & Career 532409952876.88 %17.86 %5.26 %
Dating 5484101013774.82 %18.43 %6.75 %
Finance 499371913774.35 %18.24 %7.41 %
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MailChimp email deliverability by category 2024 (February)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are ProtonMail, Custom Mail and Yandex Mail. The delivery rates were worst for the email providers Outlook Mail, Gmail and Yahoo Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 641523922681.59 %14.35 %4.06 %
Custom Mail 695565983281.29 %14.10 %4.60 %
Yandex Mail 6745461141481.01 %16.91 %2.08 %
GMX Mail 7085701063280.51 %14.97 %4.52 %
Zoho Mail 6965551043779.74 %14.94 %5.32 %
Mail.com 6825411053679.33 %15.40 %5.28 %
AOL Mail 6905401163478.26 %16.81 %4.93 %
Yahoo Mail 6765281123678.11 %16.57 %5.33 %
Gmail 6775261232877.70 %18.17 %4.14 %
Outlook Mail 6124691073676.63 %17.48 %5.88 %
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MailChimp email deliverability by email service provider 2024 (February)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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