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MailChimp Email Deliverability Report for the year 2021 (November)

In this email deliverability report for MailChimp (November 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.843 emails were sent with MailChimp. A total of 5.502 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.065 emails ended up in the spam folder. 276 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.6675.764
(86.46 %)
706
(10.59 %)
197
(2.95 %)
CleverReach 6.6945.727
(85.55 %)
752
(11.23 %)
215
(3.21 %)
Mailjet 6.8115.811
(85.32 %)
796
(11.69 %)
204
(3.00 %)
ActiveCampaign 6.7245.702
(84.80 %)
796
(11.84 %)
226
(3.36 %)
HubSpot 6.8315.781
(84.63 %)
857
(12.55 %)
193
(2.83 %)
CampaignMonitor 6.7445.631
(83.50 %)
863
(12.80 %)
250
(3.71 %)
Klick-Tipp 6.8445.693
(83.18 %)
892
(13.03 %)
259
(3.78 %)
Rapidmail 6.9865.784
(82.79 %)
961
(13.76 %)
241
(3.45 %)
AWeber 6.8605.653
(82.41 %)
951
(13.86 %)
256
(3.73 %)
ConvertKit 6.8355.630
(82.37 %)
960
(14.05 %)
245
(3.58 %)
Benchmark Email 6.8775.605
(81.50 %)
1.001
(14.56 %)
271
(3.94 %)
Moosend 6.6655.408
(81.14 %)
986
(14.79 %)
271
(4.07 %)
Mailify 6.8755.563
(80.92 %)
1.041
(15.14 %)
271
(3.94 %)
SendInBlue 6.7495.448
(80.72 %)
1.009
(14.95 %)
292
(4.33 %)
MailChimp 6.8435.502
(80.40 %)
1.065
(15.56 %)
276
(4.03 %)
Constant Contact 6.9495.572
(80.18 %)
1.092
(15.71 %)
285
(4.10 %)
MailerLite 6.7635.400
(79.85 %)
1.068
(15.79 %)
295
(4.36 %)
SendPulse 6.9225.481
(79.18 %)
1.137
(16.43 %)
304
(4.39 %)
Clever Elements 6.7175.181
(77.13 %)
1.219
(18.15 %)
317
(4.72 %)
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MailChimp email deliverability providers comparison 2021 (November)
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Email deliverability rates for MailChimp and other providers comparison

80.40 % of 6.843 emails sent with MailChimp ended up in the recipient's main mailbox. 15.56 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.03 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.46 %
(5.764)
10.59 %
(706)
2.95 %
(197)
CleverReach 85.55 %
(5.727)
11.23 %
(752)
3.21 %
(215)
Mailjet 85.32 %
(5.811)
11.69 %
(796)
3.00 %
(204)
ActiveCampaign 84.80 %
(5.702)
11.84 %
(796)
3.36 %
(226)
HubSpot 84.63 %
(5.781)
12.55 %
(857)
2.83 %
(193)
CampaignMonitor 83.50 %
(5.631)
12.80 %
(863)
3.71 %
(250)
Klick-Tipp 83.18 %
(5.693)
13.03 %
(892)
3.78 %
(259)
Rapidmail 82.79 %
(5.784)
13.76 %
(961)
3.45 %
(241)
AWeber 82.41 %
(5.653)
13.86 %
(951)
3.73 %
(256)
ConvertKit 82.37 %
(5.630)
14.05 %
(960)
3.58 %
(245)
Benchmark Email 81.50 %
(5.605)
14.56 %
(1.001)
3.94 %
(271)
Moosend 81.14 %
(5.408)
14.79 %
(986)
4.07 %
(271)
Mailify 80.92 %
(5.563)
15.14 %
(1.041)
3.94 %
(271)
SendInBlue 80.72 %
(5.448)
14.95 %
(1.009)
4.33 %
(292)
MailChimp 80.40 %
(5.502)
15.56 %
(1.065)
4.03 %
(276)
Constant Contact 80.18 %
(5.572)
15.71 %
(1.092)
4.10 %
(285)
MailerLite 79.85 %
(5.400)
15.79 %
(1.068)
4.36 %
(295)
SendPulse 79.18 %
(5.481)
16.43 %
(1.137)
4.39 %
(304)
Clever Elements 77.13 %
(5.181)
18.15 %
(1.219)
4.72 %
(317)
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MailChimp email deliverability rates providers comparison 2021 (November)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Home & Garden, Food & Drink, Other, Clothing and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Finance, Entertainment and Pets.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 450380591184.44 %13.11 %2.44 %
Food & Drink 564469752083.16 %13.30 %3.55 %
Other 544449791682.54 %14.52 %2.94 %
Clothing 520427702382.12 %13.46 %4.42 %
Elektronics 544441792481.07 %14.52 %4.41 %
Cosmetics & Beauty 548443871880.84 %15.88 %3.28 %
Health 517416871480.46 %16.83 %2.71 %
Sport & Fitness 514412841880.16 %16.34 %3.50 %
Pets 516410792779.46 %15.31 %5.23 %
Entertainment 511402802978.67 %15.66 %5.68 %
Finance 547428942578.24 %17.18 %4.57 %
Job & Career 529411962277.69 %18.15 %4.16 %
Dating 539414962976.81 %17.81 %5.38 %
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MailChimp email deliverability by category 2021 (November)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, ProtonMail and Mail.com. The delivery rates were worst for the email providers Gmail, Yandex Mail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 674566901883.98 %13.35 %2.67 %
ProtonMail 665549932382.56 %13.98 %3.46 %
Mail.com 6625441001882.18 %15.11 %2.72 %
GMX Mail 656535913081.55 %13.87 %4.57 %
Zoho Mail 7105761062881.13 %14.93 %3.94 %
Yahoo Mail 6285031012480.10 %16.08 %3.82 %
AOL Mail 6905481103279.42 %15.94 %4.64 %
Outlook Mail 7255721272678.90 %17.52 %3.59 %
Yandex Mail 7155551243677.62 %17.34 %5.03 %
Gmail 7185541234177.16 %17.13 %5.71 %
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MailChimp email deliverability by email service provider 2021 (November)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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MailChimp
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References and Resources

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