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MailChimp Email Deliverability Report for the year 2023 (September)

In this email deliverability report for MailChimp (September 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.840 emails were sent with MailChimp. A total of 5.528 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.025 emails ended up in the spam folder. 287 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
CampaignMonitor 6.9325.926
(85.49 %) 		772
(11.14 %) 		234
(3.38 %)
ActiveCampaign 6.9585.942
(85.40 %) 		802
(11.53 %) 		214
(3.08 %)
Mailjet 6.7505.735
(84.96 %) 		808
(11.97 %) 		207
(3.07 %)
GetResponse 6.9215.864
(84.73 %) 		823
(11.89 %) 		234
(3.38 %)
Klick-Tipp 6.7235.620
(83.59 %) 		868
(12.91 %) 		235
(3.50 %)
HubSpot 6.7455.622
(83.35 %) 		880
(13.05 %) 		243
(3.60 %)
Mailify 7.0225.817
(82.84 %) 		939
(13.37 %) 		266
(3.79 %)
CleverReach 6.8145.628
(82.59 %) 		919
(13.49 %) 		267
(3.92 %)
Moosend 6.9005.687
(82.42 %) 		942
(13.65 %) 		271
(3.93 %)
Rapidmail 6.8125.601
(82.22 %) 		951
(13.96 %) 		260
(3.82 %)
ConvertKit 6.8765.602
(81.47 %) 		995
(14.47 %) 		279
(4.06 %)
AWeber 6.7165.462
(81.33 %) 		999
(14.87 %) 		255
(3.80 %)
SendInBlue 6.7655.478
(80.98 %) 		1.003
(14.83 %) 		284
(4.20 %)
MailChimp 6.8405.528
(80.82 %) 		1.025
(14.99 %) 		287
(4.20 %)
Benchmark Email 7.0525.699
(80.81 %) 		1.066
(15.12 %) 		287
(4.07 %)
Constant Contact 6.8615.519
(80.44 %) 		1.062
(15.48 %) 		280
(4.08 %)
MailerLite 6.8105.397
(79.25 %) 		1.090
(16.01 %) 		323
(4.74 %)
SendPulse 6.7945.346
(78.69 %) 		1.155
(17.00 %) 		293
(4.31 %)
Clever Elements 6.7875.220
(76.91 %) 		1.212
(17.86 %) 		355
(5.23 %)
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MailChimp email deliverability providers comparison 2023 (September)
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Email deliverability rates for MailChimp and other providers comparison

80.82 % of 6.840 emails sent with MailChimp ended up in the recipient's main mailbox. 14.99 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.20 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
CampaignMonitor 85.49 %
(5.926) 		11.14 %
(772) 		3.38 %
(234)
ActiveCampaign 85.40 %
(5.942) 		11.53 %
(802) 		3.08 %
(214)
Mailjet 84.96 %
(5.735) 		11.97 %
(808) 		3.07 %
(207)
GetResponse 84.73 %
(5.864) 		11.89 %
(823) 		3.38 %
(234)
Klick-Tipp 83.59 %
(5.620) 		12.91 %
(868) 		3.50 %
(235)
HubSpot 83.35 %
(5.622) 		13.05 %
(880) 		3.60 %
(243)
Mailify 82.84 %
(5.817) 		13.37 %
(939) 		3.79 %
(266)
CleverReach 82.59 %
(5.628) 		13.49 %
(919) 		3.92 %
(267)
Moosend 82.42 %
(5.687) 		13.65 %
(942) 		3.93 %
(271)
Rapidmail 82.22 %
(5.601) 		13.96 %
(951) 		3.82 %
(260)
ConvertKit 81.47 %
(5.602) 		14.47 %
(995) 		4.06 %
(279)
AWeber 81.33 %
(5.462) 		14.87 %
(999) 		3.80 %
(255)
SendInBlue 80.98 %
(5.478) 		14.83 %
(1.003) 		4.20 %
(284)
MailChimp 80.82 %
(5.528) 		14.99 %
(1.025) 		4.20 %
(287)
Benchmark Email 80.81 %
(5.699) 		15.12 %
(1.066) 		4.07 %
(287)
Constant Contact 80.44 %
(5.519) 		15.48 %
(1.062) 		4.08 %
(280)
MailerLite 79.25 %
(5.397) 		16.01 %
(1.090) 		4.74 %
(323)
SendPulse 78.69 %
(5.346) 		17.00 %
(1.155) 		4.31 %
(293)
Clever Elements 76.91 %
(5.220) 		17.86 %
(1.212) 		5.23 %
(355)
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MailChimp email deliverability rates providers comparison 2023 (September)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Clothing, Food & Drink, Elektronics, Home & Garden and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Sport & Fitness, Health and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 502424621684.46 %12.35 %3.19 %
Food & Drink 514431681583.85 %13.23 %2.92 %
Elektronics 469391631583.37 %13.43 %3.20 %
Home & Garden 545453712183.12 %13.03 %3.85 %
Other 561461792182.17 %14.08 %3.74 %
Pets 522427761981.80 %14.56 %3.64 %
Entertainment 527426792280.83 %14.99 %4.17 %
Finance 514414861480.54 %16.73 %2.72 %
Cosmetics & Beauty 552443822780.25 %14.86 %4.89 %
Health 533424872279.55 %16.32 %4.13 %
Sport & Fitness 528415862778.60 %16.29 %5.11 %
Job & Career 528408903077.27 %17.05 %5.68 %
Dating 545411963875.41 %17.61 %6.97 %
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MailChimp email deliverability by category 2023 (September)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, GMX Mail and Zoho Mail. The delivery rates were worst for the email providers Yandex Mail, Gmail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 635526832682.83 %13.07 %4.09 %
GMX Mail 689570972282.73 %14.08 %3.19 %
Zoho Mail 684565912882.60 %13.30 %4.09 %
ProtonMail 699577913182.55 %13.02 %4.43 %
Mail.com 7285941072781.59 %14.70 %3.71 %
Yahoo Mail 7355931132980.68 %15.37 %3.95 %
AOL Mail 6685351042980.09 %15.57 %4.34 %
Outlook Mail 7005501203078.57 %17.14 %4.29 %
Gmail 6515091083478.19 %16.59 %5.22 %
Yandex Mail 6515091113178.19 %17.05 %4.76 %
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MailChimp email deliverability by email service provider 2023 (September)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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