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MailChimp Email Deliverability Report for the year 2020 (June)

In this email deliverability report for MailChimp (June 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 8.324 emails were sent with MailChimp. A total of 4.822 emails were delivered to the recipient's main mailbox. Of all emails sent, 3.290 emails ended up in the spam folder. 212 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 8.5146.572
(77.19 %) 		1.851
(21.74 %) 		91
(1.07 %)
AWeber 8.5066.302
(74.09 %) 		2.083
(24.49 %) 		121
(1.42 %)
CleverReach 8.0865.956
(73.66 %) 		2.024
(25.03 %) 		106
(1.31 %)
Clever Elements 8.2135.954
(72.49 %) 		2.159
(26.29 %) 		100
(1.22 %)
CampaignMonitor 8.2245.939
(72.22 %) 		2.180
(26.51 %) 		105
(1.28 %)
Klick-Tipp 8.0085.556
(69.38 %) 		2.349
(29.33 %) 		103
(1.29 %)
Rapidmail 7.6025.194
(68.32 %) 		2.259
(29.72 %) 		149
(1.96 %)
SendPulse 7.9695.363
(67.30 %) 		2.514
(31.55 %) 		92
(1.15 %)
ActiveCampaign 8.4525.584
(66.07 %) 		2.701
(31.96 %) 		167
(1.98 %)
Moosend 8.0595.316
(65.96 %) 		2.618
(32.49 %) 		125
(1.55 %)
MailerLite 8.1075.272
(65.03 %) 		2.659
(32.80 %) 		176
(2.17 %)
Benchmark Email 8.3765.424
(64.76 %) 		2.672
(31.90 %) 		280
(3.34 %)
HubSpot 8.5905.468
(63.66 %) 		3.001
(34.94 %) 		121
(1.41 %)
Mailjet 8.4215.345
(63.47 %) 		2.910
(34.56 %) 		166
(1.97 %)
Mailify 7.8624.932
(62.73 %) 		2.804
(35.67 %) 		126
(1.60 %)
ConvertKit 8.5025.136
(60.41 %) 		3.177
(37.37 %) 		189
(2.22 %)
Constant Contact 7.7664.613
(59.40 %) 		2.890
(37.21 %) 		263
(3.39 %)
MailChimp 8.3244.822
(57.93 %) 		3.290
(39.52 %) 		212
(2.55 %)
SendInBlue 8.3244.734
(56.87 %) 		3.400
(40.85 %) 		190
(2.28 %)
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MailChimp email deliverability providers comparison 2020 (June)
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Email deliverability rates for MailChimp and other providers comparison

57.93 % of 8.324 emails sent with MailChimp ended up in the recipient's main mailbox. 39.52 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.55 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 77.19 %
(6.572) 		21.74 %
(1.851) 		1.07 %
(91)
AWeber 74.09 %
(6.302) 		24.49 %
(2.083) 		1.42 %
(121)
CleverReach 73.66 %
(5.956) 		25.03 %
(2.024) 		1.31 %
(106)
Clever Elements 72.49 %
(5.954) 		26.29 %
(2.159) 		1.22 %
(100)
CampaignMonitor 72.22 %
(5.939) 		26.51 %
(2.180) 		1.28 %
(105)
Klick-Tipp 69.38 %
(5.556) 		29.33 %
(2.349) 		1.29 %
(103)
Rapidmail 68.32 %
(5.194) 		29.72 %
(2.259) 		1.96 %
(149)
SendPulse 67.30 %
(5.363) 		31.55 %
(2.514) 		1.15 %
(92)
ActiveCampaign 66.07 %
(5.584) 		31.96 %
(2.701) 		1.98 %
(167)
Moosend 65.96 %
(5.316) 		32.49 %
(2.618) 		1.55 %
(125)
MailerLite 65.03 %
(5.272) 		32.80 %
(2.659) 		2.17 %
(176)
Benchmark Email 64.76 %
(5.424) 		31.90 %
(2.672) 		3.34 %
(280)
HubSpot 63.66 %
(5.468) 		34.94 %
(3.001) 		1.41 %
(121)
Mailjet 63.47 %
(5.345) 		34.56 %
(2.910) 		1.97 %
(166)
Mailify 62.73 %
(4.932) 		35.67 %
(2.804) 		1.60 %
(126)
ConvertKit 60.41 %
(5.136) 		37.37 %
(3.177) 		2.22 %
(189)
Constant Contact 59.40 %
(4.613) 		37.21 %
(2.890) 		3.39 %
(263)
MailChimp 57.93 %
(4.822) 		39.52 %
(3.290) 		2.55 %
(212)
SendInBlue 56.87 %
(4.734) 		40.85 %
(3.400) 		2.28 %
(190)
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MailChimp email deliverability rates providers comparison 2020 (June)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Clothing, Home & Garden, Other, Pets and Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Entertainment and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 7844912722162.63 %34.69 %2.68 %
Home & Garden 7444652621762.50 %35.22 %2.28 %
Other 6794242381762.44 %35.05 %2.50 %
Pets 5573441991461.76 %35.73 %2.51 %
Food & Drink 5923652111661.66 %35.64 %2.70 %
Cosmetics & Beauty 5723342231558.39 %38.99 %2.62 %
Job & Career 5373122101558.10 %39.11 %2.79 %
Elektronics 6703852681757.46 %40.00 %2.54 %
Sport & Fitness 5963422381657.38 %39.93 %2.68 %
Entertainment 7003992831857.00 %40.43 %2.57 %
Finance 6203262791552.58 %45.00 %2.42 %
Health 6573393021651.60 %45.97 %2.44 %
Dating 6162963051548.05 %49.51 %2.44 %
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MailChimp email deliverability by category 2020 (June)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, Mail.com and AOL Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 7314622531663.20 %34.61 %2.19 %
Mail.com 8855363262360.56 %36.84 %2.60 %
AOL Mail 8004773032059.63 %37.88 %2.50 %
Zoho Mail 8775223332259.52 %37.97 %2.51 %
Yahoo Mail 8474953302258.44 %38.96 %2.60 %
ProtonMail 8554963382158.01 %39.53 %2.46 %
Yandex Mail 9445413782557.31 %40.04 %2.65 %
GMX Mail 7654273191955.82 %41.70 %2.48 %
Outlook Mail 7384063131955.01 %42.41 %2.57 %
Gmail 8824603972552.15 %45.01 %2.83 %
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MailChimp email deliverability by email service provider 2020 (June)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

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References and Resources

Further resources and references for MailChimp.

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