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MailChimp Email Deliverability Report for the year 2020 (February)

In this email deliverability report for MailChimp (February 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 7.769 emails were sent with MailChimp. A total of 4.960 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.631 emails ended up in the spam folder. 178 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 8.6446.681
(77.29 %) 		1.898
(21.96 %) 		65
(0.75 %)
Clever Elements 8.1226.197
(76.30 %) 		1.798
(22.14 %) 		127
(1.56 %)
GetResponse 8.0606.088
(75.53 %) 		1.884
(23.37 %) 		88
(1.09 %)
Newsletter2Go 8.0875.865
(72.52 %) 		2.126
(26.29 %) 		96
(1.19 %)
CampaignMonitor 8.0585.812
(72.13 %) 		2.123
(26.35 %) 		123
(1.53 %)
CleverReach 8.0915.770
(71.31 %) 		2.166
(26.77 %) 		155
(1.92 %)
Moosend 7.9095.591
(70.69 %) 		2.181
(27.58 %) 		137
(1.73 %)
MailerLite 7.9095.553
(70.21 %) 		2.216
(28.02 %) 		140
(1.77 %)
AWeber 8.0435.622
(69.90 %) 		2.333
(29.01 %) 		88
(1.09 %)
ConvertKit 7.5575.266
(69.68 %) 		2.101
(27.80 %) 		190
(2.51 %)
Klick-Tipp 8.0705.528
(68.50 %) 		2.438
(30.21 %) 		104
(1.29 %)
SendPulse 8.0205.468
(68.18 %) 		2.449
(30.54 %) 		103
(1.28 %)
HubSpot 8.4005.721
(68.11 %) 		2.556
(30.43 %) 		123
(1.46 %)
Constant Contact 7.4925.023
(67.04 %) 		2.235
(29.83 %) 		234
(3.12 %)
Mailify 7.9545.304
(66.68 %) 		2.492
(31.33 %) 		158
(1.99 %)
Benchmark Email 8.2045.313
(64.76 %) 		2.617
(31.90 %) 		274
(3.34 %)
MailChimp 7.7694.960
(63.84 %) 		2.631
(33.87 %) 		178
(2.29 %)
Rapidmail 7.9764.821
(60.44 %) 		3.002
(37.64 %) 		153
(1.92 %)
Mailjet 7.9704.726
(59.30 %) 		3.089
(38.76 %) 		155
(1.94 %)
SendInBlue 8.1454.746
(58.27 %) 		3.147
(38.64 %) 		252
(3.09 %)
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MailChimp email deliverability providers comparison 2020 (February)
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Email deliverability rates for MailChimp and other providers comparison

63.84 % of 7.769 emails sent with MailChimp ended up in the recipient's main mailbox. 33.87 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.29 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 77.29 %
(6.681) 		21.96 %
(1.898) 		0.75 %
(65)
Clever Elements 76.30 %
(6.197) 		22.14 %
(1.798) 		1.56 %
(127)
GetResponse 75.53 %
(6.088) 		23.37 %
(1.884) 		1.09 %
(88)
Newsletter2Go 72.52 %
(5.865) 		26.29 %
(2.126) 		1.19 %
(96)
CampaignMonitor 72.13 %
(5.812) 		26.35 %
(2.123) 		1.53 %
(123)
CleverReach 71.31 %
(5.770) 		26.77 %
(2.166) 		1.92 %
(155)
Moosend 70.69 %
(5.591) 		27.58 %
(2.181) 		1.73 %
(137)
MailerLite 70.21 %
(5.553) 		28.02 %
(2.216) 		1.77 %
(140)
AWeber 69.90 %
(5.622) 		29.01 %
(2.333) 		1.09 %
(88)
ConvertKit 69.68 %
(5.266) 		27.80 %
(2.101) 		2.51 %
(190)
Klick-Tipp 68.50 %
(5.528) 		30.21 %
(2.438) 		1.29 %
(104)
SendPulse 68.18 %
(5.468) 		30.54 %
(2.449) 		1.28 %
(103)
HubSpot 68.11 %
(5.721) 		30.43 %
(2.556) 		1.46 %
(123)
Constant Contact 67.04 %
(5.023) 		29.83 %
(2.235) 		3.12 %
(234)
Mailify 66.68 %
(5.304) 		31.33 %
(2.492) 		1.99 %
(158)
Benchmark Email 64.76 %
(5.313) 		31.90 %
(2.617) 		3.34 %
(274)
MailChimp 63.84 %
(4.960) 		33.87 %
(2.631) 		2.29 %
(178)
Rapidmail 60.44 %
(4.821) 		37.64 %
(3.002) 		1.92 %
(153)
Mailjet 59.30 %
(4.726) 		38.76 %
(3.089) 		1.94 %
(155)
SendInBlue 58.27 %
(4.746) 		38.64 %
(3.147) 		3.09 %
(252)
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MailChimp email deliverability rates providers comparison 2020 (February)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Pets, Clothing, Home & Garden, Food & Drink and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Sport & Fitness and Job & Career.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Pets 5844031661569.01 %28.42 %2.57 %
Clothing 6004131731468.83 %28.83 %2.33 %
Home & Garden 7645242221868.59 %29.06 %2.36 %
Food & Drink 5944071751268.52 %29.46 %2.02 %
Other 4613151351168.33 %29.28 %2.39 %
Entertainment 5863761961464.16 %33.45 %2.39 %
Cosmetics & Beauty 5493501861363.75 %33.88 %2.37 %
Elektronics 5603561921263.57 %34.29 %2.14 %
Job & Career 5803682011163.45 %34.66 %1.90 %
Sport & Fitness 6524112261563.04 %34.66 %2.30 %
Health 6353702501558.27 %39.37 %2.36 %
Finance 5343092121357.87 %39.70 %2.43 %
Dating 6703582971553.43 %44.33 %2.24 %
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MailChimp email deliverability by category 2020 (February)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 7625282161869.29 %28.35 %2.36 %
Zoho Mail 9176062912066.09 %31.73 %2.18 %
Mail.com 8335482652065.79 %31.81 %2.40 %
Yahoo Mail 7064602291765.16 %32.44 %2.41 %
AOL Mail 9226003022065.08 %32.75 %2.17 %
ProtonMail 6934472301664.50 %33.19 %2.31 %
Yandex Mail 7604812611863.29 %34.34 %2.37 %
GMX Mail 6674112431361.62 %36.43 %1.95 %
Outlook Mail 6954122671659.28 %38.42 %2.30 %
Gmail 8144673272057.37 %40.17 %2.46 %
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MailChimp email deliverability by email service provider 2020 (February)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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