MailChimp Email Deliverability Report for the year 2020 (March)
In this email deliverability report for MailChimp (March 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
Email deliverability for MailChimp and other providers comparison
A total of 8.182 emails were sent with MailChimp. A total of 5.206 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.724 emails ended up in the spam folder. 252 emails were lost on the way to the recipients.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|---|
GetResponse | 7.779 | 6.016 (77.34 %) | 1.676 (21.55 %) | 87 (1.12 %) |
ActiveCampaign | 7.746 | 5.944 (76.74 %) | 1.743 (22.50 %) | 59 (0.76 %) |
Clever Elements | 7.995 | 5.708 (71.39 %) | 2.153 (26.93 %) | 134 (1.68 %) |
Newsletter2Go | 8.167 | 5.817 (71.23 %) | 2.258 (27.65 %) | 92 (1.13 %) |
CampaignMonitor | 8.277 | 5.873 (70.96 %) | 2.294 (27.72 %) | 110 (1.33 %) |
AWeber | 8.359 | 5.916 (70.77 %) | 2.326 (27.83 %) | 117 (1.40 %) |
CleverReach | 8.520 | 5.980 (70.19 %) | 2.443 (28.67 %) | 97 (1.14 %) |
Mailjet | 8.029 | 5.587 (69.59 %) | 2.331 (29.03 %) | 111 (1.38 %) |
MailerLite | 8.049 | 5.597 (69.54 %) | 2.313 (28.74 %) | 139 (1.73 %) |
Rapidmail | 8.164 | 5.625 (68.90 %) | 2.378 (29.13 %) | 161 (1.97 %) |
Klick-Tipp | 7.947 | 5.463 (68.74 %) | 2.410 (30.33 %) | 74 (0.93 %) |
SendPulse | 8.156 | 5.537 (67.89 %) | 2.532 (31.04 %) | 87 (1.07 %) |
SendInBlue | 8.314 | 5.622 (67.62 %) | 2.471 (29.72 %) | 221 (2.66 %) |
HubSpot | 7.828 | 5.170 (66.04 %) | 2.554 (32.63 %) | 104 (1.33 %) |
MailChimp | 8.182 | 5.206 (63.63 %) | 2.724 (33.29 %) | 252 (3.08 %) |
Benchmark Email | 8.301 | 5.239 (63.11 %) | 2.805 (33.79 %) | 257 (3.10 %) |
Moosend | 8.087 | 5.082 (62.84 %) | 2.852 (35.27 %) | 153 (1.89 %) |
Mailify | 8.220 | 5.133 (62.45 %) | 2.961 (36.02 %) | 126 (1.53 %) |
ConvertKit | 8.158 | 4.768 (58.45 %) | 3.138 (38.47 %) | 252 (3.09 %) |
Constant Contact | 8.504 | 4.838 (56.89 %) | 3.436 (40.40 %) | 230 (2.70 %) |
Email deliverability rates for MailChimp and other providers comparison
63.63 % of 8.182 emails sent with MailChimp ended up in the recipient's main mailbox. 33.29 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.08 % of all emails sent did not reach the recipients.
Provider | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|
GetResponse | 77.34 % (6.016) | 21.55 % (1.676) | 1.12 % (87) |
ActiveCampaign | 76.74 % (5.944) | 22.50 % (1.743) | 0.76 % (59) |
Clever Elements | 71.39 % (5.708) | 26.93 % (2.153) | 1.68 % (134) |
Newsletter2Go | 71.23 % (5.817) | 27.65 % (2.258) | 1.13 % (92) |
CampaignMonitor | 70.96 % (5.873) | 27.72 % (2.294) | 1.33 % (110) |
AWeber | 70.77 % (5.916) | 27.83 % (2.326) | 1.40 % (117) |
CleverReach | 70.19 % (5.980) | 28.67 % (2.443) | 1.14 % (97) |
Mailjet | 69.59 % (5.587) | 29.03 % (2.331) | 1.38 % (111) |
MailerLite | 69.54 % (5.597) | 28.74 % (2.313) | 1.73 % (139) |
Rapidmail | 68.90 % (5.625) | 29.13 % (2.378) | 1.97 % (161) |
Klick-Tipp | 68.74 % (5.463) | 30.33 % (2.410) | 0.93 % (74) |
SendPulse | 67.89 % (5.537) | 31.04 % (2.532) | 1.07 % (87) |
SendInBlue | 67.62 % (5.622) | 29.72 % (2.471) | 2.66 % (221) |
HubSpot | 66.04 % (5.170) | 32.63 % (2.554) | 1.33 % (104) |
MailChimp | 63.63 % (5.206) | 33.29 % (2.724) | 3.08 % (252) |
Benchmark Email | 63.11 % (5.239) | 33.79 % (2.805) | 3.10 % (257) |
Moosend | 62.84 % (5.082) | 35.27 % (2.852) | 1.89 % (153) |
Mailify | 62.45 % (5.133) | 36.02 % (2.961) | 1.53 % (126) |
ConvertKit | 58.45 % (4.768) | 38.47 % (3.138) | 3.09 % (252) |
Constant Contact | 56.89 % (4.838) | 40.40 % (3.436) | 2.70 % (230) |
Email deliverability by category
The delivery of the emails with MailChimp in the categories Home & Garden, Clothing, Other, Food & Drink and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Job & Career and Entertainment.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Home & Garden | 644 | 447 | 178 | 19 | 69.41 % | 27.64 % | 2.95 % |
Clothing | 569 | 392 | 159 | 18 | 68.89 % | 27.94 % | 3.16 % |
Other | 701 | 477 | 203 | 21 | 68.05 % | 28.96 % | 3.00 % |
Food & Drink | 638 | 433 | 186 | 19 | 67.87 % | 29.15 % | 2.98 % |
Pets | 699 | 471 | 207 | 21 | 67.38 % | 29.61 % | 3.00 % |
Elektronics | 539 | 343 | 180 | 16 | 63.64 % | 33.40 % | 2.97 % |
Sport & Fitness | 621 | 394 | 207 | 20 | 63.45 % | 33.33 % | 3.22 % |
Cosmetics & Beauty | 489 | 310 | 164 | 15 | 63.39 % | 33.54 % | 3.07 % |
Entertainment | 624 | 395 | 209 | 20 | 63.30 % | 33.49 % | 3.21 % |
Job & Career | 642 | 404 | 217 | 21 | 62.93 % | 33.80 % | 3.27 % |
Health | 602 | 352 | 230 | 20 | 58.47 % | 38.21 % | 3.32 % |
Finance | 716 | 417 | 277 | 22 | 58.24 % | 38.69 % | 3.07 % |
Dating | 698 | 371 | 307 | 20 | 53.15 % | 43.98 % | 2.87 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, Zoho Mail and Yahoo Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Custom Mail | 812 | 549 | 237 | 26 | 67.61 % | 29.19 % | 3.20 % |
Zoho Mail | 895 | 590 | 277 | 28 | 65.92 % | 30.95 % | 3.13 % |
Yahoo Mail | 762 | 500 | 239 | 23 | 65.62 % | 31.36 % | 3.02 % |
Mail.com | 829 | 544 | 259 | 26 | 65.62 % | 31.24 % | 3.14 % |
AOL Mail | 828 | 535 | 265 | 28 | 64.61 % | 32.00 % | 3.38 % |
ProtonMail | 822 | 525 | 272 | 25 | 63.87 % | 33.09 % | 3.04 % |
Yandex Mail | 861 | 545 | 290 | 26 | 63.30 % | 33.68 % | 3.02 % |
GMX Mail | 812 | 505 | 282 | 25 | 62.19 % | 34.73 % | 3.08 % |
Outlook Mail | 717 | 429 | 267 | 21 | 59.83 % | 37.24 % | 2.93 % |
Gmail | 844 | 484 | 336 | 24 | 57.35 % | 39.81 % | 2.84 % |
All email deliverability reports for MailChimp
All available email deliverability reports for MailChimp.
MailChimp badges for website
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References and Resources
Further resources and references for MailChimp.
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