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MailChimp Email Deliverability Report for the year 2020 (March)

In this email deliverability report for MailChimp (March 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 8.182 emails were sent with MailChimp. A total of 5.206 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.724 emails ended up in the spam folder. 252 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 7.7796.016
(77.34 %)
1.676
(21.55 %)
87
(1.12 %)
ActiveCampaign 7.7465.944
(76.74 %)
1.743
(22.50 %)
59
(0.76 %)
Clever Elements 7.9955.708
(71.39 %)
2.153
(26.93 %)
134
(1.68 %)
Newsletter2Go 8.1675.817
(71.23 %)
2.258
(27.65 %)
92
(1.13 %)
CampaignMonitor 8.2775.873
(70.96 %)
2.294
(27.72 %)
110
(1.33 %)
AWeber 8.3595.916
(70.77 %)
2.326
(27.83 %)
117
(1.40 %)
CleverReach 8.5205.980
(70.19 %)
2.443
(28.67 %)
97
(1.14 %)
Mailjet 8.0295.587
(69.59 %)
2.331
(29.03 %)
111
(1.38 %)
MailerLite 8.0495.597
(69.54 %)
2.313
(28.74 %)
139
(1.73 %)
Rapidmail 8.1645.625
(68.90 %)
2.378
(29.13 %)
161
(1.97 %)
Klick-Tipp 7.9475.463
(68.74 %)
2.410
(30.33 %)
74
(0.93 %)
SendPulse 8.1565.537
(67.89 %)
2.532
(31.04 %)
87
(1.07 %)
SendInBlue 8.3145.622
(67.62 %)
2.471
(29.72 %)
221
(2.66 %)
HubSpot 7.8285.170
(66.04 %)
2.554
(32.63 %)
104
(1.33 %)
MailChimp 8.1825.206
(63.63 %)
2.724
(33.29 %)
252
(3.08 %)
Benchmark Email 8.3015.239
(63.11 %)
2.805
(33.79 %)
257
(3.10 %)
Moosend 8.0875.082
(62.84 %)
2.852
(35.27 %)
153
(1.89 %)
Mailify 8.2205.133
(62.45 %)
2.961
(36.02 %)
126
(1.53 %)
ConvertKit 8.1584.768
(58.45 %)
3.138
(38.47 %)
252
(3.09 %)
Constant Contact 8.5044.838
(56.89 %)
3.436
(40.40 %)
230
(2.70 %)
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MailChimp email deliverability providers comparison 2020 (March)
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Email deliverability rates for MailChimp and other providers comparison

63.63 % of 8.182 emails sent with MailChimp ended up in the recipient's main mailbox. 33.29 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.08 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 77.34 %
(6.016)
21.55 %
(1.676)
1.12 %
(87)
ActiveCampaign 76.74 %
(5.944)
22.50 %
(1.743)
0.76 %
(59)
Clever Elements 71.39 %
(5.708)
26.93 %
(2.153)
1.68 %
(134)
Newsletter2Go 71.23 %
(5.817)
27.65 %
(2.258)
1.13 %
(92)
CampaignMonitor 70.96 %
(5.873)
27.72 %
(2.294)
1.33 %
(110)
AWeber 70.77 %
(5.916)
27.83 %
(2.326)
1.40 %
(117)
CleverReach 70.19 %
(5.980)
28.67 %
(2.443)
1.14 %
(97)
Mailjet 69.59 %
(5.587)
29.03 %
(2.331)
1.38 %
(111)
MailerLite 69.54 %
(5.597)
28.74 %
(2.313)
1.73 %
(139)
Rapidmail 68.90 %
(5.625)
29.13 %
(2.378)
1.97 %
(161)
Klick-Tipp 68.74 %
(5.463)
30.33 %
(2.410)
0.93 %
(74)
SendPulse 67.89 %
(5.537)
31.04 %
(2.532)
1.07 %
(87)
SendInBlue 67.62 %
(5.622)
29.72 %
(2.471)
2.66 %
(221)
HubSpot 66.04 %
(5.170)
32.63 %
(2.554)
1.33 %
(104)
MailChimp 63.63 %
(5.206)
33.29 %
(2.724)
3.08 %
(252)
Benchmark Email 63.11 %
(5.239)
33.79 %
(2.805)
3.10 %
(257)
Moosend 62.84 %
(5.082)
35.27 %
(2.852)
1.89 %
(153)
Mailify 62.45 %
(5.133)
36.02 %
(2.961)
1.53 %
(126)
ConvertKit 58.45 %
(4.768)
38.47 %
(3.138)
3.09 %
(252)
Constant Contact 56.89 %
(4.838)
40.40 %
(3.436)
2.70 %
(230)
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MailChimp email deliverability rates providers comparison 2020 (March)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Home & Garden, Clothing, Other, Food & Drink and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Job & Career and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 6444471781969.41 %27.64 %2.95 %
Clothing 5693921591868.89 %27.94 %3.16 %
Other 7014772032168.05 %28.96 %3.00 %
Food & Drink 6384331861967.87 %29.15 %2.98 %
Pets 6994712072167.38 %29.61 %3.00 %
Elektronics 5393431801663.64 %33.40 %2.97 %
Sport & Fitness 6213942072063.45 %33.33 %3.22 %
Cosmetics & Beauty 4893101641563.39 %33.54 %3.07 %
Entertainment 6243952092063.30 %33.49 %3.21 %
Job & Career 6424042172162.93 %33.80 %3.27 %
Health 6023522302058.47 %38.21 %3.32 %
Finance 7164172772258.24 %38.69 %3.07 %
Dating 6983713072053.15 %43.98 %2.87 %
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MailChimp email deliverability by category 2020 (March)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, Zoho Mail and Yahoo Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 8125492372667.61 %29.19 %3.20 %
Zoho Mail 8955902772865.92 %30.95 %3.13 %
Yahoo Mail 7625002392365.62 %31.36 %3.02 %
Mail.com 8295442592665.62 %31.24 %3.14 %
AOL Mail 8285352652864.61 %32.00 %3.38 %
ProtonMail 8225252722563.87 %33.09 %3.04 %
Yandex Mail 8615452902663.30 %33.68 %3.02 %
GMX Mail 8125052822562.19 %34.73 %3.08 %
Outlook Mail 7174292672159.83 %37.24 %2.93 %
Gmail 8444843362457.35 %39.81 %2.84 %
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MailChimp email deliverability by email service provider 2020 (March)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

Further resources and references for MailChimp.

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