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MailChimp Email Deliverability Report for the year 2021

In this email deliverability report for MailChimp (2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 67.984 emails were sent with MailChimp. A total of 54.857 emails were delivered to the recipient's main mailbox. Of all emails sent, 10.320 emails ended up in the spam folder. 2.807 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 68.74958.740
(85.44 %)
7.794
(11.34 %)
2.215
(3.22 %)
ActiveCampaign 67.86057.934
(85.37 %)
7.762
(11.44 %)
2.164
(3.19 %)
Mailjet 67.76757.254
(84.49 %)
8.229
(12.14 %)
2.284
(3.37 %)
CampaignMonitor 68.49857.868
(84.48 %)
8.352
(12.19 %)
2.278
(3.33 %)
CleverReach 68.10257.379
(84.25 %)
8.411
(12.35 %)
2.312
(3.39 %)
Klick-Tipp 68.37657.590
(84.23 %)
8.452
(12.36 %)
2.334
(3.41 %)
Rapidmail 68.51157.001
(83.20 %)
9.032
(13.18 %)
2.478
(3.62 %)
HubSpot 68.53756.834
(82.92 %)
9.191
(13.41 %)
2.512
(3.67 %)
Moosend 68.46256.307
(82.25 %)
9.550
(13.95 %)
2.605
(3.81 %)
AWeber 68.49056.068
(81.86 %)
9.758
(14.25 %)
2.664
(3.89 %)
Mailify 68.31355.701
(81.54 %)
9.834
(14.40 %)
2.778
(4.07 %)
ConvertKit 68.53655.648
(81.20 %)
10.086
(14.72 %)
2.802
(4.09 %)
SendInBlue 68.50455.324
(80.76 %)
10.482
(15.30 %)
2.698
(3.94 %)
Benchmark Email 67.90654.833
(80.75 %)
10.283
(15.14 %)
2.790
(4.11 %)
MailChimp 67.98454.857
(80.69 %)
10.320
(15.18 %)
2.807
(4.13 %)
Constant Contact 68.43354.367
(79.45 %)
11.090
(16.21 %)
2.976
(4.35 %)
MailerLite 68.74654.331
(79.03 %)
11.354
(16.52 %)
3.061
(4.45 %)
SendPulse 68.43753.348
(77.95 %)
11.870
(17.34 %)
3.219
(4.70 %)
Clever Elements 68.03552.489
(77.15 %)
12.268
(18.03 %)
3.278
(4.82 %)
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MailChimp email deliverability providers comparison 2021
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Email deliverability rates for MailChimp and other providers comparison

80.69 % of 67.984 emails sent with MailChimp ended up in the recipient's main mailbox. 15.18 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.13 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 85.44 %
(58.740)
11.34 %
(7.794)
3.22 %
(2.215)
ActiveCampaign 85.37 %
(57.934)
11.44 %
(7.762)
3.19 %
(2.164)
Mailjet 84.49 %
(57.254)
12.14 %
(8.229)
3.37 %
(2.284)
CampaignMonitor 84.48 %
(57.868)
12.19 %
(8.352)
3.33 %
(2.278)
CleverReach 84.25 %
(57.379)
12.35 %
(8.411)
3.39 %
(2.312)
Klick-Tipp 84.23 %
(57.590)
12.36 %
(8.452)
3.41 %
(2.334)
Rapidmail 83.20 %
(57.001)
13.18 %
(9.032)
3.62 %
(2.478)
HubSpot 82.92 %
(56.834)
13.41 %
(9.191)
3.67 %
(2.512)
Moosend 82.25 %
(56.307)
13.95 %
(9.550)
3.81 %
(2.605)
AWeber 81.86 %
(56.068)
14.25 %
(9.758)
3.89 %
(2.664)
Mailify 81.54 %
(55.701)
14.40 %
(9.834)
4.07 %
(2.778)
ConvertKit 81.20 %
(55.648)
14.72 %
(10.086)
4.09 %
(2.802)
SendInBlue 80.76 %
(55.324)
15.30 %
(10.482)
3.94 %
(2.698)
Benchmark Email 80.75 %
(54.833)
15.14 %
(10.283)
4.11 %
(2.790)
MailChimp 80.69 %
(54.857)
15.18 %
(10.320)
4.13 %
(2.807)
Constant Contact 79.45 %
(54.367)
16.21 %
(11.090)
4.35 %
(2.976)
MailerLite 79.03 %
(54.331)
16.52 %
(11.354)
4.45 %
(3.061)
SendPulse 77.95 %
(53.348)
17.34 %
(11.870)
4.70 %
(3.219)
Clever Elements 77.15 %
(52.489)
18.03 %
(12.268)
4.82 %
(3.278)
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MailChimp email deliverability rates providers comparison 2021
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Home & Garden, Clothing, Food & Drink, Pets and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Dating, Sport & Fitness and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 5.2344.37768916883.63 %13.16 %3.21 %
Clothing 5.2074.31369619882.83 %13.37 %3.80 %
Food & Drink 5.1714.28369419482.83 %13.42 %3.75 %
Pets 5.1324.21672718982.15 %14.17 %3.68 %
Elektronics 5.1974.26873019982.12 %14.05 %3.83 %
Other 5.2574.28675721481.53 %14.40 %4.07 %
Cosmetics & Beauty 5.3734.31581824080.31 %15.22 %4.47 %
Entertainment 5.1284.11678722580.27 %15.35 %4.39 %
Health 5.3144.25185720680.00 %16.13 %3.88 %
Sport & Fitness 5.1944.10484025079.01 %16.17 %4.81 %
Dating 5.3024.16791222378.59 %17.20 %4.21 %
Job & Career 5.2044.07689523378.32 %17.20 %4.48 %
Finance 5.2714.08591826877.50 %17.42 %5.08 %
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MailChimp email deliverability by category 2021
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, ProtonMail and GMX Mail. The delivery rates were worst for the email providers Yandex Mail, Gmail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 6.7495.62289023783.30 %13.19 %3.51 %
ProtonMail 6.8245.66590225783.02 %13.22 %3.77 %
GMX Mail 6.8925.68495525382.47 %13.86 %3.67 %
Zoho Mail 6.7025.51993924482.35 %14.01 %3.64 %
Mail.com 6.7245.4201.00529980.61 %14.95 %4.45 %
Yahoo Mail 6.8745.4881.09728979.84 %15.96 %4.20 %
AOL Mail 6.6595.3131.06827879.79 %16.04 %4.17 %
Outlook Mail 6.8485.3881.15130978.68 %16.81 %4.51 %
Gmail 6.7955.3411.13931578.60 %16.76 %4.64 %
Yandex Mail 6.9175.4171.17432678.31 %16.97 %4.71 %
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MailChimp email deliverability by email service provider 2021
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

MailChimp
87
/100
MailChimp
87
/100
MailChimp
87
/100

References and Resources

Further resources and references for MailChimp.

No references or resources found.