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MailChimp Email Deliverability Report for the year 2023 (March)

In this email deliverability report for MailChimp (March 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.743 emails were sent with MailChimp. A total of 5.406 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.062 emails ended up in the spam folder. 275 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.7275.826
(86.61 %) 		697
(10.36 %) 		204
(3.03 %)
GetResponse 6.8955.926
(85.95 %) 		746
(10.82 %) 		223
(3.23 %)
Mailjet 6.8635.817
(84.76 %) 		816
(11.89 %) 		230
(3.35 %)
CampaignMonitor 6.9365.875
(84.70 %) 		823
(11.87 %) 		238
(3.43 %)
Klick-Tipp 6.7545.649
(83.64 %) 		879
(13.01 %) 		226
(3.35 %)
CleverReach 6.8275.709
(83.62 %) 		870
(12.74 %) 		248
(3.63 %)
HubSpot 6.7875.603
(82.55 %) 		927
(13.66 %) 		257
(3.79 %)
AWeber 6.6575.481
(82.33 %) 		941
(14.14 %) 		235
(3.53 %)
ConvertKit 6.9075.680
(82.24 %) 		967
(14.00 %) 		260
(3.76 %)
Rapidmail 6.6905.490
(82.06 %) 		937
(14.01 %) 		263
(3.93 %)
Benchmark Email 6.8865.637
(81.86 %) 		983
(14.28 %) 		266
(3.86 %)
Moosend 6.8795.582
(81.15 %) 		1.027
(14.93 %) 		270
(3.92 %)
Mailify 6.8685.543
(80.71 %) 		1.040
(15.14 %) 		285
(4.15 %)
SendInBlue 6.9155.576
(80.64 %) 		1.054
(15.24 %) 		285
(4.12 %)
MailChimp 6.7435.406
(80.17 %) 		1.062
(15.75 %) 		275
(4.08 %)
Constant Contact 6.7945.374
(79.10 %) 		1.125
(16.56 %) 		295
(4.34 %)
MailerLite 6.7765.309
(78.35 %) 		1.146
(16.91 %) 		321
(4.74 %)
SendPulse 6.8285.299
(77.61 %) 		1.215
(17.79 %) 		314
(4.60 %)
Clever Elements 6.8045.215
(76.65 %) 		1.259
(18.50 %) 		330
(4.85 %)
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MailChimp email deliverability providers comparison 2023 (March)
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Email deliverability rates for MailChimp and other providers comparison

80.17 % of 6.743 emails sent with MailChimp ended up in the recipient's main mailbox. 15.75 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.08 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.61 %
(5.826) 		10.36 %
(697) 		3.03 %
(204)
GetResponse 85.95 %
(5.926) 		10.82 %
(746) 		3.23 %
(223)
Mailjet 84.76 %
(5.817) 		11.89 %
(816) 		3.35 %
(230)
CampaignMonitor 84.70 %
(5.875) 		11.87 %
(823) 		3.43 %
(238)
Klick-Tipp 83.64 %
(5.649) 		13.01 %
(879) 		3.35 %
(226)
CleverReach 83.62 %
(5.709) 		12.74 %
(870) 		3.63 %
(248)
HubSpot 82.55 %
(5.603) 		13.66 %
(927) 		3.79 %
(257)
AWeber 82.33 %
(5.481) 		14.14 %
(941) 		3.53 %
(235)
ConvertKit 82.24 %
(5.680) 		14.00 %
(967) 		3.76 %
(260)
Rapidmail 82.06 %
(5.490) 		14.01 %
(937) 		3.93 %
(263)
Benchmark Email 81.86 %
(5.637) 		14.28 %
(983) 		3.86 %
(266)
Moosend 81.15 %
(5.582) 		14.93 %
(1.027) 		3.92 %
(270)
Mailify 80.71 %
(5.543) 		15.14 %
(1.040) 		4.15 %
(285)
SendInBlue 80.64 %
(5.576) 		15.24 %
(1.054) 		4.12 %
(285)
MailChimp 80.17 %
(5.406) 		15.75 %
(1.062) 		4.08 %
(275)
Constant Contact 79.10 %
(5.374) 		16.56 %
(1.125) 		4.34 %
(295)
MailerLite 78.35 %
(5.309) 		16.91 %
(1.146) 		4.74 %
(321)
SendPulse 77.61 %
(5.299) 		17.79 %
(1.215) 		4.60 %
(314)
Clever Elements 76.65 %
(5.215) 		18.50 %
(1.259) 		4.85 %
(330)
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MailChimp email deliverability rates providers comparison 2023 (March)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Clothing, Food & Drink, Home & Garden, Other and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Job & Career, Sport & Fitness and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 490408671583.27 %13.67 %3.06 %
Food & Drink 487401691782.34 %14.17 %3.49 %
Home & Garden 537442732282.31 %13.59 %4.10 %
Other 490401711881.84 %14.49 %3.67 %
Pets 510417751881.76 %14.71 %3.53 %
Elektronics 485390722380.41 %14.85 %4.74 %
Cosmetics & Beauty 529424861980.15 %16.26 %3.59 %
Entertainment 532426862080.08 %16.17 %3.76 %
Health 547433942079.16 %17.18 %3.66 %
Sport & Fitness 518406842878.38 %16.22 %5.41 %
Job & Career 495387882078.18 %17.78 %4.04 %
Finance 568444992578.17 %17.43 %4.40 %
Dating 555427983076.94 %17.66 %5.41 %
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MailChimp email deliverability by category 2023 (March)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are ProtonMail, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers Outlook Mail, Gmail and AOL Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 660549892283.18 %13.48 %3.33 %
Custom Mail 7075841002382.60 %14.14 %3.25 %
Zoho Mail 7115801032881.58 %14.49 %3.94 %
GMX Mail 6925631022781.36 %14.74 %3.90 %
Mail.com 634509962980.28 %15.14 %4.57 %
Yahoo Mail 6785401112779.65 %16.37 %3.98 %
Yandex Mail 6435101122179.32 %17.42 %3.27 %
AOL Mail 6835361153278.48 %16.84 %4.69 %
Gmail 6455041152678.14 %17.83 %4.03 %
Outlook Mail 6905311194076.96 %17.25 %5.80 %
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MailChimp email deliverability by email service provider 2023 (March)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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