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MailChimp Email Deliverability Report for the year 2023 (July)

In this email deliverability report for MailChimp (July 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.912 emails were sent with MailChimp. A total of 5.507 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.114 emails ended up in the spam folder. 291 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.6555.680
(85.35 %) 		776
(11.66 %) 		199
(2.99 %)
CampaignMonitor 6.7115.722
(85.26 %) 		797
(11.88 %) 		192
(2.86 %)
CleverReach 6.5765.602
(85.19 %) 		774
(11.77 %) 		200
(3.04 %)
Mailjet 6.9645.925
(85.08 %) 		830
(11.92 %) 		209
(3.00 %)
GetResponse 6.8105.781
(84.89 %) 		786
(11.54 %) 		243
(3.57 %)
Klick-Tipp 6.6735.591
(83.79 %) 		850
(12.74 %) 		232
(3.48 %)
Rapidmail 6.8435.697
(83.25 %) 		884
(12.92 %) 		262
(3.83 %)
Moosend 6.6945.529
(82.60 %) 		904
(13.50 %) 		261
(3.90 %)
HubSpot 6.8715.661
(82.39 %) 		964
(14.03 %) 		246
(3.58 %)
Benchmark Email 6.8815.622
(81.70 %) 		971
(14.11 %) 		288
(4.19 %)
Mailify 6.8675.602
(81.58 %) 		1.006
(14.65 %) 		259
(3.77 %)
AWeber 6.8785.577
(81.08 %) 		1.013
(14.73 %) 		288
(4.19 %)
ConvertKit 6.7785.478
(80.82 %) 		997
(14.71 %) 		303
(4.47 %)
Constant Contact 6.7835.429
(80.04 %) 		1.067
(15.73 %) 		287
(4.23 %)
SendInBlue 6.6215.289
(79.88 %) 		1.053
(15.90 %) 		279
(4.21 %)
MailChimp 6.9125.507
(79.67 %) 		1.114
(16.12 %) 		291
(4.21 %)
MailerLite 6.8135.317
(78.04 %) 		1.176
(17.26 %) 		320
(4.70 %)
SendPulse 6.8645.309
(77.35 %) 		1.215
(17.70 %) 		340
(4.95 %)
Clever Elements 6.8225.179
(75.92 %) 		1.312
(19.23 %) 		331
(4.85 %)
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MailChimp email deliverability providers comparison 2023 (July)
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Email deliverability rates for MailChimp and other providers comparison

79.67 % of 6.912 emails sent with MailChimp ended up in the recipient's main mailbox. 16.12 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.21 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 85.35 %
(5.680) 		11.66 %
(776) 		2.99 %
(199)
CampaignMonitor 85.26 %
(5.722) 		11.88 %
(797) 		2.86 %
(192)
CleverReach 85.19 %
(5.602) 		11.77 %
(774) 		3.04 %
(200)
Mailjet 85.08 %
(5.925) 		11.92 %
(830) 		3.00 %
(209)
GetResponse 84.89 %
(5.781) 		11.54 %
(786) 		3.57 %
(243)
Klick-Tipp 83.79 %
(5.591) 		12.74 %
(850) 		3.48 %
(232)
Rapidmail 83.25 %
(5.697) 		12.92 %
(884) 		3.83 %
(262)
Moosend 82.60 %
(5.529) 		13.50 %
(904) 		3.90 %
(261)
HubSpot 82.39 %
(5.661) 		14.03 %
(964) 		3.58 %
(246)
Benchmark Email 81.70 %
(5.622) 		14.11 %
(971) 		4.19 %
(288)
Mailify 81.58 %
(5.602) 		14.65 %
(1.006) 		3.77 %
(259)
AWeber 81.08 %
(5.577) 		14.73 %
(1.013) 		4.19 %
(288)
ConvertKit 80.82 %
(5.478) 		14.71 %
(997) 		4.47 %
(303)
Constant Contact 80.04 %
(5.429) 		15.73 %
(1.067) 		4.23 %
(287)
SendInBlue 79.88 %
(5.289) 		15.90 %
(1.053) 		4.21 %
(279)
MailChimp 79.67 %
(5.507) 		16.12 %
(1.114) 		4.21 %
(291)
MailerLite 78.04 %
(5.317) 		17.26 %
(1.176) 		4.70 %
(320)
SendPulse 77.35 %
(5.309) 		17.70 %
(1.215) 		4.95 %
(340)
Clever Elements 75.92 %
(5.179) 		19.23 %
(1.312) 		4.85 %
(331)
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MailChimp email deliverability rates providers comparison 2023 (July)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Food & Drink, Clothing, Home & Garden, Other and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Dating, Finance, Health and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 534447761183.71 %14.23 %2.06 %
Clothing 544450751982.72 %13.79 %3.49 %
Home & Garden 537438752481.56 %13.97 %4.47 %
Other 475385721881.05 %15.16 %3.79 %
Pets 512413762380.66 %14.84 %4.49 %
Elektronics 556447862380.40 %15.47 %4.14 %
Entertainment 532426862080.08 %16.17 %3.76 %
Cosmetics & Beauty 513409822279.73 %15.98 %4.29 %
Sport & Fitness 518409882178.96 %16.99 %4.05 %
Health 5624351002777.40 %17.79 %4.80 %
Finance 525406962377.33 %18.29 %4.38 %
Dating 533409982676.74 %18.39 %4.88 %
Job & Career 5714331043475.83 %18.21 %5.95 %
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MailChimp email deliverability by category 2023 (July)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are GMX Mail, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers Outlook Mail, Yandex Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
GMX Mail 7055811042082.41 %14.75 %2.84 %
Custom Mail 7446111052882.12 %14.11 %3.76 %
Zoho Mail 620509892282.10 %14.35 %3.55 %
ProtonMail 662538933181.27 %14.05 %4.68 %
Yahoo Mail 6965531182579.45 %16.95 %3.59 %
AOL Mail 7115581223178.48 %17.16 %4.36 %
Mail.com 6865371113878.28 %16.18 %5.54 %
Gmail 6785301183078.17 %17.40 %4.42 %
Yandex Mail 6935391233177.78 %17.75 %4.47 %
Outlook Mail 7175511313576.85 %18.27 %4.88 %
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MailChimp email deliverability by email service provider 2023 (July)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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