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MailChimp Email Deliverability Report for the year 2020 (August)

In this email deliverability report for MailChimp (August 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 8.118 emails were sent with MailChimp. A total of 5.472 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.474 emails ended up in the spam folder. 172 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
AWeber 7.9976.158
(77.00 %) 		1.748
(21.86 %) 		91
(1.14 %)
Clever Elements 8.2706.313
(76.34 %) 		1.872
(22.64 %) 		85
(1.03 %)
Moosend 8.2756.194
(74.85 %) 		1.969
(23.79 %) 		112
(1.35 %)
GetResponse 8.1966.131
(74.80 %) 		1.962
(23.94 %) 		103
(1.26 %)
Mailify 7.4195.366
(72.33 %) 		1.925
(25.95 %) 		128
(1.73 %)
CleverReach 8.0755.740
(71.08 %) 		2.239
(27.73 %) 		96
(1.19 %)
CampaignMonitor 7.6845.457
(71.02 %) 		2.085
(27.13 %) 		142
(1.85 %)
Mailjet 8.0395.681
(70.67 %) 		2.228
(27.71 %) 		130
(1.62 %)
SendPulse 8.6326.032
(69.88 %) 		2.502
(28.99 %) 		98
(1.14 %)
Rapidmail 7.8835.483
(69.55 %) 		2.290
(29.05 %) 		110
(1.40 %)
Klick-Tipp 7.6395.226
(68.41 %) 		2.327
(30.46 %) 		86
(1.13 %)
MailChimp 8.1185.472
(67.41 %) 		2.474
(30.48 %) 		172
(2.12 %)
MailerLite 8.0275.273
(65.69 %) 		2.582
(32.17 %) 		172
(2.14 %)
SendInBlue 8.5675.405
(63.09 %) 		2.906
(33.92 %) 		256
(2.99 %)
ActiveCampaign 7.9344.985
(62.83 %) 		2.840
(35.80 %) 		109
(1.37 %)
ConvertKit 7.7604.848
(62.47 %) 		2.734
(35.23 %) 		178
(2.29 %)
HubSpot 8.2455.130
(62.22 %) 		2.942
(35.68 %) 		173
(2.10 %)
Benchmark Email 8.1104.905
(60.48 %) 		2.937
(36.21 %) 		268
(3.30 %)
Constant Contact 8.1514.845
(59.44 %) 		3.109
(38.14 %) 		197
(2.42 %)
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MailChimp email deliverability providers comparison 2020 (August)
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Email deliverability rates for MailChimp and other providers comparison

67.41 % of 8.118 emails sent with MailChimp ended up in the recipient's main mailbox. 30.48 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.12 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
AWeber 77.00 %
(6.158) 		21.86 %
(1.748) 		1.14 %
(91)
Clever Elements 76.34 %
(6.313) 		22.64 %
(1.872) 		1.03 %
(85)
Moosend 74.85 %
(6.194) 		23.79 %
(1.969) 		1.35 %
(112)
GetResponse 74.80 %
(6.131) 		23.94 %
(1.962) 		1.26 %
(103)
Mailify 72.33 %
(5.366) 		25.95 %
(1.925) 		1.73 %
(128)
CleverReach 71.08 %
(5.740) 		27.73 %
(2.239) 		1.19 %
(96)
CampaignMonitor 71.02 %
(5.457) 		27.13 %
(2.085) 		1.85 %
(142)
Mailjet 70.67 %
(5.681) 		27.71 %
(2.228) 		1.62 %
(130)
SendPulse 69.88 %
(6.032) 		28.99 %
(2.502) 		1.14 %
(98)
Rapidmail 69.55 %
(5.483) 		29.05 %
(2.290) 		1.40 %
(110)
Klick-Tipp 68.41 %
(5.226) 		30.46 %
(2.327) 		1.13 %
(86)
MailChimp 67.41 %
(5.472) 		30.48 %
(2.474) 		2.12 %
(172)
MailerLite 65.69 %
(5.273) 		32.17 %
(2.582) 		2.14 %
(172)
SendInBlue 63.09 %
(5.405) 		33.92 %
(2.906) 		2.99 %
(256)
ActiveCampaign 62.83 %
(4.985) 		35.80 %
(2.840) 		1.37 %
(109)
ConvertKit 62.47 %
(4.848) 		35.23 %
(2.734) 		2.29 %
(178)
HubSpot 62.22 %
(5.130) 		35.68 %
(2.942) 		2.10 %
(173)
Benchmark Email 60.48 %
(4.905) 		36.21 %
(2.937) 		3.30 %
(268)
Constant Contact 59.44 %
(4.845) 		38.14 %
(3.109) 		2.42 %
(197)
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MailChimp email deliverability rates providers comparison 2020 (August)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Home & Garden, Pets, Other, Clothing and Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Cosmetics & Beauty and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 5433981341173.30 %24.68 %2.03 %
Pets 5413931371172.64 %25.32 %2.03 %
Other 5784191471272.49 %25.43 %2.08 %
Clothing 6274541591472.41 %25.36 %2.23 %
Food & Drink 5754121511271.65 %26.26 %2.09 %
Elektronics 6214221871267.95 %30.11 %1.93 %
Job & Career 6734542031667.46 %30.16 %2.38 %
Entertainment 6354271961267.24 %30.87 %1.89 %
Sport & Fitness 6374271961467.03 %30.77 %2.20 %
Cosmetics & Beauty 6534332051566.31 %31.39 %2.30 %
Finance 6083792181162.34 %35.86 %1.81 %
Health 6584102331562.31 %35.41 %2.28 %
Dating 7694443081757.74 %40.05 %2.21 %
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MailChimp email deliverability by category 2020 (August)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, Mail.com and AOL Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 7545421971571.88 %26.13 %1.99 %
Mail.com 8435872391769.63 %28.35 %2.02 %
AOL Mail 8666012491669.40 %28.75 %1.85 %
Zoho Mail 7265022101469.15 %28.93 %1.93 %
ProtonMail 8846052601968.44 %29.41 %2.15 %
Yahoo Mail 7775222361967.18 %30.37 %2.45 %
Yandex Mail 9146032912065.97 %31.84 %2.19 %
GMX Mail 7875162551665.57 %32.40 %2.03 %
Outlook Mail 8445402851963.98 %33.77 %2.25 %
Gmail 7234542521762.79 %34.85 %2.35 %
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MailChimp email deliverability by email service provider 2020 (August)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

Further resources and references for MailChimp.

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