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MailChimp Email Deliverability Report for the year 2023 (October)

In this email deliverability report for MailChimp (October 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.846 emails were sent with MailChimp. A total of 5.568 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.008 emails ended up in the spam folder. 270 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.7205.832
(86.79 %) 		694
(10.33 %) 		194
(2.89 %)
ActiveCampaign 6.9575.973
(85.86 %) 		753
(10.82 %) 		231
(3.32 %)
CampaignMonitor 6.7325.748
(85.38 %) 		768
(11.41 %) 		216
(3.21 %)
Klick-Tipp 6.8035.738
(84.35 %) 		830
(12.20 %) 		235
(3.45 %)
CleverReach 6.6625.611
(84.22 %) 		828
(12.43 %) 		223
(3.35 %)
Rapidmail 6.8345.722
(83.73 %) 		863
(12.63 %) 		249
(3.64 %)
Mailjet 6.5825.509
(83.70 %) 		849
(12.90 %) 		224
(3.40 %)
HubSpot 6.7645.602
(82.82 %) 		912
(13.48 %) 		250
(3.70 %)
SendInBlue 6.9245.659
(81.73 %) 		986
(14.24 %) 		279
(4.03 %)
MailChimp 6.8465.568
(81.33 %) 		1.008
(14.72 %) 		270
(3.94 %)
Moosend 6.8745.572
(81.06 %) 		1.015
(14.77 %) 		287
(4.18 %)
ConvertKit 7.0405.684
(80.74 %) 		1.060
(15.06 %) 		296
(4.20 %)
Mailify 6.8015.482
(80.61 %) 		1.039
(15.28 %) 		280
(4.12 %)
AWeber 6.8165.485
(80.47 %) 		1.037
(15.21 %) 		294
(4.31 %)
MailerLite 6.7835.415
(79.83 %) 		1.081
(15.94 %) 		287
(4.23 %)
Benchmark Email 6.6005.268
(79.82 %) 		1.044
(15.82 %) 		288
(4.36 %)
Constant Contact 6.8975.419
(78.57 %) 		1.179
(17.09 %) 		299
(4.34 %)
SendPulse 6.8685.360
(78.04 %) 		1.182
(17.21 %) 		326
(4.75 %)
Clever Elements 6.8865.268
(76.50 %) 		1.280
(18.59 %) 		338
(4.91 %)
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MailChimp email deliverability providers comparison 2023 (October)
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Email deliverability rates for MailChimp and other providers comparison

81.33 % of 6.846 emails sent with MailChimp ended up in the recipient's main mailbox. 14.72 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.94 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.79 %
(5.832) 		10.33 %
(694) 		2.89 %
(194)
ActiveCampaign 85.86 %
(5.973) 		10.82 %
(753) 		3.32 %
(231)
CampaignMonitor 85.38 %
(5.748) 		11.41 %
(768) 		3.21 %
(216)
Klick-Tipp 84.35 %
(5.738) 		12.20 %
(830) 		3.45 %
(235)
CleverReach 84.22 %
(5.611) 		12.43 %
(828) 		3.35 %
(223)
Rapidmail 83.73 %
(5.722) 		12.63 %
(863) 		3.64 %
(249)
Mailjet 83.70 %
(5.509) 		12.90 %
(849) 		3.40 %
(224)
HubSpot 82.82 %
(5.602) 		13.48 %
(912) 		3.70 %
(250)
SendInBlue 81.73 %
(5.659) 		14.24 %
(986) 		4.03 %
(279)
MailChimp 81.33 %
(5.568) 		14.72 %
(1.008) 		3.94 %
(270)
Moosend 81.06 %
(5.572) 		14.77 %
(1.015) 		4.18 %
(287)
ConvertKit 80.74 %
(5.684) 		15.06 %
(1.060) 		4.20 %
(296)
Mailify 80.61 %
(5.482) 		15.28 %
(1.039) 		4.12 %
(280)
AWeber 80.47 %
(5.485) 		15.21 %
(1.037) 		4.31 %
(294)
MailerLite 79.83 %
(5.415) 		15.94 %
(1.081) 		4.23 %
(287)
Benchmark Email 79.82 %
(5.268) 		15.82 %
(1.044) 		4.36 %
(288)
Constant Contact 78.57 %
(5.419) 		17.09 %
(1.179) 		4.34 %
(299)
SendPulse 78.04 %
(5.360) 		17.21 %
(1.182) 		4.75 %
(326)
Clever Elements 76.50 %
(5.268) 		18.59 %
(1.280) 		4.91 %
(338)
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MailChimp email deliverability rates providers comparison 2023 (October)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Food & Drink, Home & Garden, Clothing, Elektronics and Health resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Dating, Sport & Fitness, Job & Career and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 526444671584.41 %12.74 %2.85 %
Home & Garden 526442681684.03 %12.93 %3.04 %
Clothing 549459702083.61 %12.75 %3.64 %
Elektronics 571471802082.49 %14.01 %3.50 %
Health 526429801781.56 %15.21 %3.23 %
Pets 537438762381.56 %14.15 %4.28 %
Other 516419742381.20 %14.34 %4.46 %
Entertainment 525425772380.95 %14.67 %4.38 %
Cosmetics & Beauty 523422792280.69 %15.11 %4.21 %
Job & Career 486386811979.42 %16.67 %3.91 %
Sport & Fitness 512405812679.10 %15.82 %5.08 %
Dating 523413872378.97 %16.63 %4.40 %
Finance 526415882378.90 %16.73 %4.37 %
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MailChimp email deliverability by category 2023 (October)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, Zoho Mail and GMX Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and AOL Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 675565852583.70 %12.59 %3.70 %
Zoho Mail 663554882183.56 %13.27 %3.17 %
GMX Mail 662551892283.23 %13.44 %3.32 %
ProtonMail 661546843182.60 %12.71 %4.69 %
Mail.com 6955671002881.58 %14.39 %4.03 %
Yandex Mail 6695411101880.87 %16.44 %2.69 %
Yahoo Mail 647522992680.68 %15.30 %4.02 %
AOL Mail 6795441053080.12 %15.46 %4.42 %
Outlook Mail 7175711192779.64 %16.60 %3.77 %
Gmail 7786071294278.02 %16.58 %5.40 %
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MailChimp email deliverability by email service provider 2023 (October)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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