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MailChimp Email Deliverability Report for the year 2022 (September)

In this email deliverability report for MailChimp (September 2022), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 6.951 emails were sent with MailChimp. A total of 5.599 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.053 emails ended up in the spam folder. 299 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.8255.915
(86.67 %) 		724
(10.61 %) 		186
(2.73 %)
CleverReach 6.9135.890
(85.20 %) 		801
(11.59 %) 		222
(3.21 %)
GetResponse 6.8255.793
(84.88 %) 		805
(11.79 %) 		227
(3.33 %)
Rapidmail 6.7565.699
(84.35 %) 		834
(12.34 %) 		223
(3.30 %)
CampaignMonitor 6.7675.705
(84.31 %) 		831
(12.28 %) 		231
(3.41 %)
Mailjet 6.9745.831
(83.61 %) 		901
(12.92 %) 		242
(3.47 %)
Klick-Tipp 6.8825.737
(83.36 %) 		906
(13.16 %) 		239
(3.47 %)
ConvertKit 6.8665.691
(82.89 %) 		927
(13.50 %) 		248
(3.61 %)
HubSpot 6.9065.695
(82.46 %) 		965
(13.97 %) 		246
(3.56 %)
Mailify 6.9265.691
(82.17 %) 		961
(13.88 %) 		274
(3.96 %)
SendInBlue 6.7955.551
(81.69 %) 		981
(14.44 %) 		263
(3.87 %)
Moosend 6.7205.456
(81.19 %) 		982
(14.61 %) 		282
(4.20 %)
AWeber 6.9675.640
(80.95 %) 		1.034
(14.84 %) 		293
(4.21 %)
MailChimp 6.9515.599
(80.55 %) 		1.053
(15.15 %) 		299
(4.30 %)
Benchmark Email 6.6855.377
(80.43 %) 		1.054
(15.77 %) 		254
(3.80 %)
MailerLite 6.8295.485
(80.32 %) 		1.071
(15.68 %) 		273
(4.00 %)
SendPulse 6.8825.460
(79.34 %) 		1.115
(16.20 %) 		307
(4.46 %)
Constant Contact 6.6935.288
(79.01 %) 		1.115
(16.66 %) 		290
(4.33 %)
Clever Elements 6.8075.150
(75.66 %) 		1.311
(19.26 %) 		346
(5.08 %)
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MailChimp email deliverability providers comparison 2022 (September)
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Email deliverability rates for MailChimp and other providers comparison

80.55 % of 6.951 emails sent with MailChimp ended up in the recipient's main mailbox. 15.15 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.30 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.67 %
(5.915) 		10.61 %
(724) 		2.73 %
(186)
CleverReach 85.20 %
(5.890) 		11.59 %
(801) 		3.21 %
(222)
GetResponse 84.88 %
(5.793) 		11.79 %
(805) 		3.33 %
(227)
Rapidmail 84.35 %
(5.699) 		12.34 %
(834) 		3.30 %
(223)
CampaignMonitor 84.31 %
(5.705) 		12.28 %
(831) 		3.41 %
(231)
Mailjet 83.61 %
(5.831) 		12.92 %
(901) 		3.47 %
(242)
Klick-Tipp 83.36 %
(5.737) 		13.16 %
(906) 		3.47 %
(239)
ConvertKit 82.89 %
(5.691) 		13.50 %
(927) 		3.61 %
(248)
HubSpot 82.46 %
(5.695) 		13.97 %
(965) 		3.56 %
(246)
Mailify 82.17 %
(5.691) 		13.88 %
(961) 		3.96 %
(274)
SendInBlue 81.69 %
(5.551) 		14.44 %
(981) 		3.87 %
(263)
Moosend 81.19 %
(5.456) 		14.61 %
(982) 		4.20 %
(282)
AWeber 80.95 %
(5.640) 		14.84 %
(1.034) 		4.21 %
(293)
MailChimp 80.55 %
(5.599) 		15.15 %
(1.053) 		4.30 %
(299)
Benchmark Email 80.43 %
(5.377) 		15.77 %
(1.054) 		3.80 %
(254)
MailerLite 80.32 %
(5.485) 		15.68 %
(1.071) 		4.00 %
(273)
SendPulse 79.34 %
(5.460) 		16.20 %
(1.115) 		4.46 %
(307)
Constant Contact 79.01 %
(5.288) 		16.66 %
(1.115) 		4.33 %
(290)
Clever Elements 75.66 %
(5.150) 		19.26 %
(1.311) 		5.08 %
(346)
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MailChimp email deliverability rates providers comparison 2022 (September)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Home & Garden, Elektronics, Pets, Clothing and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Dating, Health, Finance and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 493410661783.16 %13.39 %3.45 %
Elektronics 537444771682.68 %14.34 %2.98 %
Pets 529437741882.61 %13.99 %3.40 %
Clothing 571471762482.49 %13.31 %4.20 %
Other 536442781682.46 %14.55 %2.99 %
Food & Drink 534440712382.40 %13.30 %4.31 %
Cosmetics & Beauty 561451852580.39 %15.15 %4.46 %
Entertainment 546437822780.04 %15.02 %4.95 %
Sport & Fitness 534424862479.40 %16.10 %4.49 %
Finance 535421902478.69 %16.82 %4.49 %
Health 541424892878.37 %16.45 %5.18 %
Dating 548424962877.37 %17.52 %5.11 %
Job & Career 486374832976.95 %17.08 %5.97 %
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MailChimp email deliverability by category 2022 (September)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Zoho Mail, Mail.com and GMX Mail. The delivery rates were worst for the email providers Yandex Mail, Gmail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Zoho Mail 732611992283.47 %13.52 %3.01 %
Mail.com 7185951041982.87 %14.48 %2.65 %
GMX Mail 657542902582.50 %13.70 %3.81 %
ProtonMail 681561893182.38 %13.07 %4.55 %
Custom Mail 679557923082.03 %13.55 %4.42 %
Yahoo Mail 6705401052580.60 %15.67 %3.73 %
AOL Mail 7105671113279.86 %15.63 %4.51 %
Outlook Mail 7635921333877.59 %17.43 %4.98 %
Gmail 7015421184177.32 %16.83 %5.85 %
Yandex Mail 6404921123676.88 %17.50 %5.63 %
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MailChimp email deliverability by email service provider 2022 (September)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

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